{"id":521099,"date":"2026-04-09T08:40:10","date_gmt":"2026-04-09T08:40:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/521099\/"},"modified":"2026-04-09T08:40:10","modified_gmt":"2026-04-09T08:40:10","slug":"kit-kat-tweaks-its-logo-in-delightful-new-print-ads","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/521099\/","title":{"rendered":"Kit-Kat tweaks its logo in delightful new print ads"},"content":{"rendered":"

When it comes to brand slogans, few are as familiar as Kit-Kat’s ‘Take a break’. The line has given rise to all sorts of ingenious branding concepts over the years, from lockdown posters<\/a> to a dig at AI<\/a>. And now, the slogan is taking up residence on the iconic Kit-Kat logo itself \u2013 in visual form, at least.<\/p>\n

Titled ‘Little Breaks’, Kit-Kat’s latest delightful print campaign features tiny characters nestled in various corners of the Kit-Kat wordmark, depicted in the act of taking a break \u2013 reading, strumming a guitar, etc.<\/p>\n

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\"Kit-Kat\n<\/p>\n

(Image credit: VML)<\/p>\n

Created by creative agency VML<\/a>, the campaign is a testament to the iconic nature of not just one, but two elements of Kit-Kat’s brand identity. The close crops on various details of the Kit-Kat wordmark are hardly going to cause viewers trouble in identifying the brand \u2013 that bright red logo is famous enough.<\/p>\n

Article continues below <\/p>\n

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And it was a smart move not to spell out the concept by slapping the text ‘take a break’ on these ads \u2013 plenty will be savvy enough to make the connection.<\/p>\n

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\"Kit-Kat\n<\/p>\n

(Image credit: VML)<\/p>\n

Indeed, Kit-Kat has been on strong form when it comes to viral advertising lately. The brand’s response to the recent Kit-Kat heist<\/a> was a masterclass in turning a potential PR disaster into marketing gold.<\/p>\n

<\/p>\n

Sign up to Creative Bloq’s daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology.<\/p>\n","protected":false},"excerpt":{"rendered":"When it comes to brand slogans, few are as familiar as Kit-Kat’s ‘Take a break’. The line has…\n","protected":false},"author":2,"featured_media":521100,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[6225,6485,6486,1120,96,56,54,55],"class_list":{"0":"post-521099","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-arts","9":"tag-arts-and-design","10":"tag-artsanddesign","11":"tag-design","12":"tag-entertainment","13":"tag-uk","14":"tag-united-kingdom","15":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/521099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=521099"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/521099\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/521100"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=521099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=521099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=521099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}