{"id":522134,"date":"2026-04-09T21:08:11","date_gmt":"2026-04-09T21:08:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/522134\/"},"modified":"2026-04-09T21:08:11","modified_gmt":"2026-04-09T21:08:11","slug":"the-apprentice-barron-trump-debuts-soft-drink-venture","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/522134\/","title":{"rendered":"The Apprentice? Barron Trump debuts soft drink venture"},"content":{"rendered":"

President Trump loves Diet Coke so much that he installed a red button on his desk in the White House that summons staff to deliver him the drink within seconds.<\/p>\n

His youngest son, Barron Trump, prefers a caffeinated drink that is more popular with Gen Z: yerba mate.<\/p>\n

Trump, 20, has been revealed as the director and board member of a new beverage company called Sollos Yerba Mate, which produces the bitter herbal tea that is a favourite in Latin America and rising in popularity across the world.<\/p>\n

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\"DonaldPresident Trump is joined by Barron during his second inauguration last yearEvan Vucci\/AP<\/p>\n

He launched the company, based in Palm Beach, Florida, about a mile from his father\u2019s Mar-a-Lago estate, alongside some of his closest friends.<\/p>\n

Sollos Yerba Mate has raised $1 million from private investors, according to a US Securities and Exchange Commission filing.<\/p>\n

The first product, a pineapple and coconut-flavoured drink, will launch in May, Sollos announced on LinkedIn.<\/p>\n

\"BoxPromotional content for Sollos Yerba Mate<\/p>\n

Donald Trump has launched several drinks in the past, including Trump Ice bottled water, which featured a picture of Trump on its sleeve, and Trump Vodka. The president\u2019s second-eldest son, Eric, relaunched Trump Vodka in December, 14 years after the brand was discontinued.<\/p>\n

Barron, who is reported to be worth at least $150 million and said to hold a fortune in cryptocurrency, is still a sophomore at New York University\u2019s Stern School of Business.<\/p>\n

He is listed as a director of Sollos alongside four other partners: Spencer Bernstein, Rudolfo Castello, Stephen Hall and Valentino Gomez.<\/p>\n

According to their LinkedIn pages, Bernstein and Hall attended Oxbridge Academy, the private school which Barron attended.<\/p>\n

His mother, the first lady Melania Trump<\/a>, ensured he stayed out of the spotlight while growing up at the White House during his father\u2019s first term.<\/p>\n

Now, however, Trump is beginning to make a name for himself. Standing at a reported 6ft 7in, he was a distinctive presence in his father\u2019s 2024 election campaign and was said to have advised him to appear on young male-skewing podcasts such as The Joe Rogan<\/a> Experience.<\/p>\n

Those close to him describe him as an entrepreneur in the family mould. His grandfather, Fred Trump, was a successful New York real-estate magnate.<\/p>\n

\u201cBarron has inherited his father\u2019s interest in making money and a name for himself, and is well on the way to becoming an entrepreneur,\u201d a source told People magazine when he celebrated his 20th birthday last month.<\/p>\n

\u201cHe is smart, focused and resourceful. He is always looking for areas that interest him and is quite ambitious for such a young age.\u201d<\/p>\n

\"SollosThe brand released video of its production lineinstagram<\/p>\n

The source added: \u201cBarron is a carbon copy of his father, yet he is blessed without the elder\u2019s brashness. He is more like his mother with a European aloof and quiet sophistication.\u201d<\/p>\n

Last year, Forbes said Barron was responsible for pushing the family business into the lucrative cryptocurrency it now holds.<\/p>\n

He taught the president what a \u201cwallet\u201d was and co-founded the crypto company World Liberty Financial<\/a> alongside his father and older brothers, Don Jr and Eric.<\/p>\n

Forbes estimated that the venture added about $1.5 billion to the Trump family net worth, with roughly 10 per cent belonging to Barron.<\/p>\n

The outlet reported that the youngest Trump also had billions of locked-up tokens that, when able to be traded, could be worth more than $500 million.<\/p>\n","protected":false},"excerpt":{"rendered":"President Trump loves Diet Coke so much that he installed a red button on his desk in the…\n","protected":false},"author":2,"featured_media":522135,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[84,59,56,54,55],"class_list":{"0":"post-522134","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-business","9":"tag-gb","10":"tag-uk","11":"tag-united-kingdom","12":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/522134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=522134"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/522134\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/522135"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=522134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=522134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=522134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}