![\"The](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/04\/0_Hair-Syrup.jpg\")
<\/p>\nLucie Macleod came across the idea for her hair product from personal experience while she was at university and her business has taken off to such an extent she’s just made Forbes’ 30 under 30 list<\/p>\n
07:05, 15 Apr 2026Updated 07:06, 15 Apr 2026<\/p>\n
<\/p>\n
Lucie Macleod founded Hair Syrup in her hometown in Pembrokeshire when she was 22 and it’s gone from strength to strength(Image: Hair Syrup)<\/p>\n
Just one year after being rejected on Dragons’ Den Lucie Macleod, from Pembrokeshire<\/a>, has been named on Forbes’ 30 under 30 list. The 26-year-old joined the likes of Love Island star and businesswoman Molly-Mae Hague on the media brand’s retails and e-commerce category.<\/p>\n The Welsh entrepreneur’s natural and cruelty-free hair and scalp oils took TikTok by storm<\/a> and brought in almost \u00a35 million in 2025. Despite a disappointing result on the BBC<\/a> programme, Hair Syrup is now available to buy <\/a>at Boots, Beauty Bay, Urban Outfitters, Lookfantastic, ASOS, Anthropologie, as well as through its own website.<\/p>\n She posted the announcement on Instagram, saying: “Mom, I made it #forbesunder30.” Lucie later uploaded a video where she shared the news with her father.<\/p>\n Lucie started the business five years ago when she was in her second year of her English Literature degree at Warwick University. She readily admits that her entrepreneurial journey began almost by chance, after a TikTok video showcasing her hair transformation went viral and sparked overwhelming demand for her homemade oil.<\/p>\n Content cannot be displayed without consent<\/p>\n Casting her mind back to how it all began, Lucie said: “I basically started it by chance, a little bit by accident.”<\/p>\n She had begun concocting hair oils in her university kitchen to tackle her own damaged hair, and after 18 months noticed a remarkable improvement. When she returned home during the first lockdown, her family were taken aback by the change in her appearance.<\/p>\n Lucie said: “My mum, my brother and his fianc\u00e9 were all saying: ‘Woah your hair is so amazing and so much better, what have you been doing?'”<\/p>\n Lucie Macleod went on Dragons’ Den to pitch her haircare brand in 2025 and said despite it not going very well for her it was one of the best things she could have done(Image: BBC)<\/p>\n Like countless others, she downloaded TikTok in the summer of 2020 and filmed a video documenting her hair transformation. In her own words, she “gave it no thought at all” \u2014 yet it went viral.<\/p>\n Initially she ruled out the prospect of selling her homemade creations but when the demand showed no signs of waning she cautiously began exploring the possibility of selling them, uncertain whether she was even permitted to sell hair oil from her house.<\/p>\n Now the 26-year-old runs a multi-million pound business from her hometown.<\/p>\n Despite the success of the business across the UK and Europe, Hair Syrup still operates from Goodwick in Fishguard.<\/p>\n Speaking to WalesOnline in 2025, she recalled how fellow university students would make remarks suggesting Wales was somehow backward, though she admitted finding pleasure in challenging this outdated stereotype.<\/p>\n Inside the Hair Syrup industrial unit in Fishguard(Image: John Myers)<\/p>\n She said: “It’s really funny because Hair Syrup is one of the most viral, trendy brands and the fact it has come from a place that generally people wouldn’t like to associate trendiness with is quite satisfying.<\/p>\n![\"A](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/04\/1_BFR_070225_LucieMacleod.jpg\")
<\/p>\n![\"Inside](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/04\/22_Hair_SyrupJPG.jpg\")
<\/p>\n
![\"Inside](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/04\/8_Hair_SyrupJPG.jpg\")
<\/p>\n