Bristol<\/a> airport, but were taken down after concerns were raised.<\/p>\nAnother ad featuring the same woman states: \u201cWorking 9-5? She works 24\/7. And she starts for free.\u201d<\/p>\n
Rebecca Horne, the head of communications and campaigns at Pregnant Then Screwed, which campaigns to end discrimination in the workplace, said: \u201cThis advert is misogyny with a marketing budget, a textbook case of sexist labour stereotypes dressed up as \u2018innovation\u2019.<\/p>\n
\u201cIt pushes the toxic idea that the ideal worker is a woman who is endlessly available, compliant, unpaid and without needs. It exposes how deeply sexism is baked into our workplaces and now into our technology.<\/p>\n
\u201cWhen you sell a \u2018perfect worker\u2019 as a woman who never rests or asks for more, you\u2019re not selling progress, you\u2019re selling the same old misogyny in a shiny new wrapper. It\u2019s a reminder that our culture still expects women, especially mothers, to work harder for less and never complain.\u201d<\/p>\n
Another of the ads in the campaign features a black man with a moustache and a tagline playing on the lyrics of a Lionel Richie song. It reads: \u201cHello, is it leads you\u2019re looking for? He\u2019ll find them, call them, and follow up. While you sleep.\u201d<\/p>\n
Earlier this month, Narwhal Labs said it had received \u00a320m in an investment funding round, which reportedly included backing from Jonathan Swann, a former director of the specialist insurance provider CFC Underwriting. Swann has been approached for comment.<\/p>\n
The company has developed a platform called DeepBlue OS, which uses agentic AI to handle inquiries, contacts, appointments and documents without human intervention. Agentic AI differs from generative AI platforms, such as ChatGPT, in that it acts without needing to be asked a question by a human.<\/p>\n
A statement from Narwhal Labs, which was founded in 2022 by Luke Sartain, said: \u201cWe understand the strength of feeling our campaign has generated \u2026 It was never our intention for the billboards to be perceived as misogynistic or racist, and we take that concern seriously.<\/p>\n
\u201cOur billboards depict people from a wide range of demographics. Different genders, backgrounds, and identities \u2026 this was never about one group losing out to another. This is something far broader: humans versus machines. The impact will not be selective. It will not discriminate. And the debate it has sparked is exactly the one we need.<\/p>\n
\u201cWhile governments hesitate, the technology is accelerating. When as much as 80% of white-collar work is at risk within the decade, silence is no longer a neutral position. The real question is not whether AI will replace jobs. It\u2019s what we choose to do about it.\u201d<\/p>\n
The company is calling for legislation to give consumers and employees the right to know when they are interacting with AI, not a person; a requirement for businesses deploying AI at scale to invest in reskilling and redeployment for affected workers; and rules on where AI can and cannot replace human roles, particularly in care, education and public safety.<\/p>\n
A spokesperson for Bristol airport said: \u201cThe third-party company that arranges advertising at the airport removed the advert after concerns were raised regarding the content.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"A British AI company that recently secured millions of pounds of investment has been accused of running a…\n","protected":false},"author":2,"featured_media":532378,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[59,86,56,54,55],"class_list":{"0":"post-532377","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-gb","9":"tag-technology","10":"tag-uk","11":"tag-united-kingdom","12":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/532377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=532377"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/532377\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/532378"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=532377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=532377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=532377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}