{"id":535183,"date":"2026-04-17T02:08:16","date_gmt":"2026-04-17T02:08:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/535183\/"},"modified":"2026-04-17T02:08:16","modified_gmt":"2026-04-17T02:08:16","slug":"alan-sugars-honest-response-over-future-of-the-apprentice","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/535183\/","title":{"rendered":"Alan Sugar&#8217;s &#8216;honest&#8217; response over future of The Apprentice"},"content":{"rendered":"<p>The Apprentice series finale airs tonight with Karishma Vijay and Pascha Myhill competing in an all-female final for the \u00a3250,000 investment<\/p>\n<p>18:28, 16 Apr 2026Updated 18:30, 16 Apr 2026<\/p>\n<p><img decoding=\"async\" alt=\"The Apprentice finalists and Lord Sugar\" loading=\"eager\"  src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/04\/1_561603.jpg\" \/><\/p>\n<p aria-label=\"The Apprentice final airs tonight \" class=\"ImageCaption_caption-title__ccyQU\" data-testid=\"caption-title\">The Apprentice final airs tonight (Image: BBC)<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\"><a aria-label=\"\" class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.walesonline.co.uk\/lifestyle\/tv\/it-obvious-thomas-skinner-would-33311633\" rel=\"follow nofollow noopener\" tabindex=\"0\" target=\"_self\">Lord Alan Sugar<\/a> hadn&#8217;t envisaged a future for The Apprentice, he&#8217;s confessed.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">The <a aria-label=\"\" class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.walesonline.co.uk\/all-about\/bbc\" rel=\"follow nofollow noopener\" tabindex=\"0\" target=\"\">BBC<\/a> contest launched back in 2005, and this year features an <a aria-label=\"\" class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.walesonline.co.uk\/lifestyle\/tv\/apprentice-star-karishma-defiantly-vows-33777762\" rel=\"follow nofollow noopener\" tabindex=\"0\" target=\"_self\">all-female finale, with Karishma Vijay<\/a> competing against <a aria-label=\"\" class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.walesonline.co.uk\/lifestyle\/tv\/im-making-history-apprentice-final-33770876\" rel=\"follow nofollow noopener\" tabindex=\"0\" target=\"_self\">Pascha Myhill<\/a>.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Prior to the final being broadcast, Lord Sugar spoke with presenter Angela Scanlon to look back on the programme&#8217;s achievements.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">When questioned whether he anticipated reaching this milestone on the series, marking twenty years on television, Lord Sugar responded: &#8220;Honestly speaking, no. Was it 2005 or something like that? 2004, when we recorded the first one, and I thought, &#8216;it&#8217;s been great, exciting, interesting&#8217;, but never, ever thought it would run on for this long.&#8221;<\/p>\n<p><img decoding=\"async\" alt=\"Lord Alan Sugar\" loading=\"lazy\"  src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/04\/0_Screenshot-2026-04-16-171430.jpg\" \/><\/p>\n<p aria-label=\"Lord Sugar admitted he didn't think The Apprentice would go on as long as it has\" class=\"ImageCaption_caption-title__ccyQU\" data-testid=\"caption-title\">Lord Sugar admitted he didn&#8217;t think The Apprentice would go on as long as it has(Image: BBC\/Fremantle)<\/p>\n<p>READ MORE: <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" data-tmdatatrack=\"read-more\" data-tmdatatrack-articleid=\"33777762\" data-tmdatatrack-source=\"editorial\" href=\"https:\/\/www.walesonline.co.uk\/lifestyle\/tv\/apprentice-star-karishma-defiantly-vows-33777762\" tabindex=\"0\" rel=\"nofollow noopener\" target=\"_blank\">Apprentice star Karishma defiantly vows \u2018I\u2019m making money without Lord Sugar\u2019<\/a>READ MORE: <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" data-tmdatatrack=\"read-more\" data-tmdatatrack-articleid=\"33770876\" data-tmdatatrack-source=\"editorial\" href=\"https:\/\/www.walesonline.co.uk\/lifestyle\/tv\/im-making-history-apprentice-final-33770876\" tabindex=\"0\" rel=\"nofollow noopener\" target=\"_blank\">&#8216;I&#8217;m making history on The Apprentice final and I can do it by myself&#8217;<\/a><\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Reflecting on a photograph of himself from that inaugural series, the business tycoon joked that he was &#8220;a handsome fella&#8221; and revealed the secret behind his appearance at 79, reports <a aria-label=\"\" class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.mirror.co.uk\/tv\/tv-news\/lord-sugar-never-thought-apprentice-37028831\" rel=\"follow nofollow noopener\" tabindex=\"0\" target=\"\">the Mirror<\/a>.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">&#8220;I do a lot of exercise, I suppose, and running the businesses,&#8221; he stated.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Initially, Lord Sugar had been seeking to offer winners opportunities to work for him, whereas he now provides investment in their own ventures.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">&#8220;The original format was that people would come to work for me, and I would give them a six-figure job, and back in 2005, a six-figure job was quite a lot of money, so you can imagine the resentment and possible disruption it caused within my company,&#8221; he outlined.<\/p>\n<p><img decoding=\"async\" alt=\"Lord Sugar\" loading=\"lazy\"  src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/04\/0_Screenshot-2026-04-16-171447.jpg\" \/><\/p>\n<p aria-label=\"The Apprentice began in 2005\" class=\"ImageCaption_caption-title__ccyQU\" data-testid=\"caption-title\">The Apprentice began in 2005(Image: Fremantle\/BBC)<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">&#8220;So I changed it after about series six to this 50\/50 business deal, which is great, that&#8217;s what&#8217;s really kept me at it.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">&#8220;The calibre of the winners are different because they&#8217;re entrepreneurs, they&#8217;re my partners, and as I say to them, &#8216;You&#8217;re the expert, you&#8217;re the one that knows what you&#8217;re supposed to be doing in this business, I&#8217;m just there to tell you what not to do&#8217;.&#8221;<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">He went on to say: &#8220;I&#8217;m looking for someone whose got that entrepreneurial spirit, some spark of brilliance.&#8221;<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">This follows Lord Sugar addressing the future of The Apprentice, disclosing that the programme will continue for at least several more years.<\/p>\n<p><img decoding=\"async\" alt=\"Lord Alan Sugar\" loading=\"lazy\"  src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/04\/0_552715-2-1.jpg\" \/><\/p>\n<p aria-label=\"Lord Sugar is about to crown the winner of the 20th series\" class=\"ImageCaption_caption-title__ccyQU\" data-testid=\"caption-title\">Lord Sugar is about to crown the winner of the 20th series(Image: BBC)<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Speaking to Amol Rajan last year, Lord Sugar stated he was &#8220;absolutely&#8221; proud of the show&#8217;s legacy, and that, at the time, he had committed to three further series.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">He said: &#8220;Listen, when I took the job on of The Apprentice, I was already a multi-millionaire. I didn&#8217;t do it for the money.&#8221;<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Earlier this year, he quipped that he received an &#8220;electronic Zimmer frame&#8221; from the BBC upon agreeing to carry the series into his 80s.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">He told The Mirror: &#8220;Part of the contract is the BBC has got to provide me with an electronic Zimmer frame! I mean, three years takes me to about 82 I suppose, the time I&#8217;m finished, but I&#8217;ll carry on as long as the BBC want me to and I will know personally when it&#8217;s time for me to kind of hang up my finger, if you know what I mean.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">&#8220;As the footballers say, they hang up their boots, hang up my finger or something. I&#8217;m happy about it. I&#8217;m a very fit person.&#8221;<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">The finale of The Apprentice airs tonight at 21:00 on BBC One and iPlayer with The Apprentice: Unfinished Business airing straight after on BBC Two and iPlayer.<\/p>\n","protected":false},"excerpt":{"rendered":"The Apprentice series finale airs tonight with Karishma Vijay and Pascha Myhill competing in an all-female final for&hellip;\n","protected":false},"author":2,"featured_media":535184,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[243,96,33746,391,56,54,55],"class_list":["post-535183","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-bbc","tag-entertainment","tag-the-apprentice","tag-tv","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/535183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=535183"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/535183\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/535184"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=535183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=535183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=535183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}