{"id":539906,"date":"2026-04-19T19:54:14","date_gmt":"2026-04-19T19:54:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/539906\/"},"modified":"2026-04-19T19:54:14","modified_gmt":"2026-04-19T19:54:14","slug":"charlap-hyman-herrero-designs-nonfiction-store-in-new-york","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/539906\/","title":{"rendered":"Charlap Hyman &#038; Herrero designs Nonfiction store in New York"},"content":{"rendered":"<p>US firm Charlap Hyman &amp; Herrero has mixed glossy red tiles with Queen Anne-style furniture inside a <a href=\"https:\/\/www.dezeen.com\/tag\/shops\/\" rel=\"nofollow noopener\" target=\"_blank\">store<\/a> for perfume brand Nonfiction, in Manhattan&#8217;s <a href=\"https:\/\/www.dezeen.com\/tag\/lower-east-side\/\" rel=\"nofollow noopener\" target=\"_blank\">Lower East Side<\/a>.<\/p>\n<p><a href=\"https:\/\/nonfiction.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Nonfiction<\/a> founder and creative director Haeyoung Cha worked with <a href=\"https:\/\/www.ch-herrero.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Charlap Hyman &amp; Herrero<\/a> to create a space that reflected the neighbourhood, while also evoking the brand\u2019s hometown of Seoul.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-2315064 size-full\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/04\/nonfiction-nyc_charlap-hyman-herrero_dezeen_2364_col_4-852x1065.jpg\" alt=\"Lime-washed walls and minimalist metal shelving contrasts oxblood tiles inside a perfume store\" width=\"1891\" height=\"2364\"   loading=\"lazy\"\/>Lime-washed walls and minimalist metal shelving contrasts oxblood tiles inside Nonfiction NYC<\/p>\n<p>&#8220;Over time, Cha has found herself drawn to the neighborhood&#8217;s layered history and the many communities that have shaped it over generations,&#8221; said Charlap Hyman &amp; Herrero.<\/p>\n<p>&#8220;This echoes the place where Nonfiction first began, Hannam-dong in Seoul \u2013 a place defined by the coexistence of both past and present.&#8221;<\/p>\n<p><img decoding=\"async\" class=\"wp-image-2315066 size-full\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/04\/nonfiction-nyc_charlap-hyman-herrero_dezeen_2364_col_6-852x1065.jpg\" alt=\"Perfume bottles displayed on a custom mahogany table\" width=\"1891\" height=\"2364\"   loading=\"lazy\"\/>Perfume bottles are displayed on a custom mahogany table by Doug McCollough<\/p>\n<p>The space on Orchard Street features lime-washed walls and minimalist metal shelving displays that contrast glossy, oxblood-tiled floors.<\/p>\n<p>Through the centre runs a long mahogany table, commissioned from Los Angeles designer <a href=\"https:\/\/www.instagram.com\/dougmccollough\/\" rel=\"nofollow noopener\" target=\"_blank\">Doug McCollough<\/a> and designed in the Queen Anne style \u2013 typified by lightweight elements and curvaceous flourishes.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-2315065 size-full\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/04\/nonfiction-nyc_charlap-hyman-herrero_dezeen_2364_col_5-852x1065.jpg\" alt=\"Tiles emblazoned with a black rose motif line a niche for testing perfume products\" width=\"1891\" height=\"2364\"   loading=\"lazy\"\/>Tiles emblazoned with a black rose motif line a niche for testing products<\/p>\n<p>An original Queen Anne candle stand (circa 1770) sourced from <a href=\"https:\/\/jacquelinesullivangallery.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Jacqueline Sullivan Gallery<\/a> is positioned beside the table, which is used to display the fragrance bottles.<\/p>\n<p>Through an archway with chamfered corners lies a niche lined with tiles featuring a hand-painted black rose, which was custom-designed for Nonfiction by artist Pilar Almon.<\/p>\n<p>\t\t\t\t<a href=\"https:\/\/www.dezeen.com\/2026\/03\/22\/mouthwash-studio-new-york-offices-charlap-hyman-herrero\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n\t\t\t\t\t\t<img width=\"191\" height=\"191\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/03\/imgi_1_mouthwash-studio-offices_charlap-hyman-herrero_dezeen_2364_col_0-191x191.jpg\" class=\"excludeLightbox wp-post-image\" alt=\"Mouthwash Charlap\" decoding=\"async\" data-pin-nopin=\"true\"   loading=\"lazy\"\/><\/p>\n<p> Persian rugs add &#8220;element of surreal&#8221; to MW.S offices by Charlap Hyman &amp; Herrero\n\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\t\t<\/a><\/p>\n<p>Geometric forms found across the store include a triangular volume at the entrance that conceals a stair bulkhead and a monolithic cuboid service counter. A floor-to-ceiling mirrored column emits deep amber light.<\/p>\n<p>Pieces by designer <a href=\"https:\/\/www.minjae.kim\/\" target=\"_blank\" rel=\"noopener nofollow\">Minjae Kim<\/a> \u2013 a longtime collaborator of Charlap Hyman &amp; Herrero \u2013 include a fibreglass-and-resin sconce and an aluminium chair.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-2315067 size-full\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/04\/nonfiction-nyc_charlap-hyman-herrero_dezeen_2364_col_7-852x1065.jpg\" alt=\"Triangular walls disguise a staircase bulkhead and provide a backdrop for an aluminium chair by Minjae Kim\" width=\"1891\" height=\"2364\"   loading=\"lazy\"\/>Triangular walls disguise a staircase bulkhead and provide a backdrop for an aluminium chair by Minjae Kim<\/p>\n<p>A pillar of light stretches from floor to ceiling and is reflected in a full-height mirror, bathing the space in a soft, warm glow.<\/p>\n<p>&#8220;The result is a bold retail environment for the brand, conceived as a place of pause \u2014 a space to slow down, reset and reconnect,&#8221; said Charlap Hyman &amp; Herrero.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-2315060 size-full\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/04\/nonfiction-nyc_charlap-hyman-herrero_dezeen_2364_col_0-852x639.jpg\" alt=\"Exterior of the Nonfiction NYC store on Orchard Street, New York\" width=\"2364\" height=\"1772\"   loading=\"lazy\"\/>The store on Orchard Street is designed to reflect the Lower East Side neighbourhood<\/p>\n<p>The studio, founded by Adam Charlap Hyman and Andre Herrero, has also recently completed an <a href=\"https:\/\/www.dezeen.com\/2026\/03\/22\/mouthwash-studio-new-york-offices-charlap-hyman-herrero\/\" rel=\"nofollow noopener\" target=\"_blank\">office for MW.S<\/a> in Lower Manhattan&#8217;s WSA building, and a <a href=\"https:\/\/www.dezeen.com\/2026\/02\/28\/charlap-hyman-herrero-pocketbook-hudson-hotel\/\" rel=\"nofollow noopener\" target=\"_blank\">hotel in a former pocketbook factory<\/a> in the Hudson Valley.<\/p>\n<p>The Lower East Side is packed with boutiques and independent businesses, including the <a href=\"https:\/\/www.dezeen.com\/2025\/07\/05\/hommegirls-boutique-lower-east-side-rafael-de-cardenas\/\" rel=\"nofollow noopener\" target=\"_blank\">HommeGirls store by Rafael de C\u00e1rdenas<\/a>, the <a href=\"https:\/\/www.dezeen.com\/2024\/07\/06\/vowels-showroom-research-library-new-york-city-any\/\" rel=\"nofollow noopener\" target=\"_blank\">Vowels showroom by ANY<\/a> and a <a href=\"https:\/\/www.dezeen.com\/2024\/01\/07\/le-pere-store-lower-east-side-new-york-bond\/\" rel=\"nofollow noopener\" target=\"_blank\">La P\u00e8re store by BoND<\/a>.<\/p>\n<p>The photography is by <a href=\"https:\/\/seandavidson.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Sean Davidson<\/a>.<\/p>\n<p>            <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"US firm Charlap Hyman &amp; Herrero has mixed glossy red tiles with Queen Anne-style furniture inside a store&hellip;\n","protected":false},"author":2,"featured_media":539907,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[6225,6485,6486,1120,96,32649,186185,394,3873,2023,40339,41654,43469,56,54,55,659],"class_list":{"0":"post-539906","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-arts","9":"tag-arts-and-design","10":"tag-artsanddesign","11":"tag-design","12":"tag-entertainment","13":"tag-interiors","14":"tag-lower-east-side","15":"tag-new-york","16":"tag-new-york-city","17":"tag-retail","18":"tag-sectionall","19":"tag-sectioninteriors","20":"tag-shops","21":"tag-uk","22":"tag-united-kingdom","23":"tag-unitedkingdom","24":"tag-usa"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/539906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=539906"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/539906\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/539907"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=539906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=539906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=539906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}