Jean-Michel Jarre has attacked the conservatism of the music and film industries over AI and urged them to embrace the technology instead of being fearful and \u201cvery anti-AI\u201d.<\/p>\n
Jarre, one of the pioneers of electronic music in the 1970s, said while the existing creative industries were \u201cfreaking out\u201d over the technology, artists would use AI \u201cto create the cinema of tomorrow, the hip-hop of tomorrow, the techno of tomorrow, the rock\u2019n\u2019roll of tomorrow\u201d.<\/p>\n
AI\u2019s power to generate images and sounds would not kill talent, but should be embraced as the pioneers of the film industry embraced the moving image and then sound in the early 20th century, he said.<\/p>\n
The French musician\u2019s comments were in stark contrast to deep anxieties about AI that have been expressed by other leading musicians including Elton John and Dua Lipa \u2013 in particular about models being trained on copyrighted material without clearance or compensation.<\/p>\n
Artists and musicians around the world are fighting through courts and legislatures to protect their copyrighted works from being scraped and regurgitated by AI models. Jarre, 77, has sold 85m records and is a former president of the International Confederation of Societies of Authors and Composers, which advocates for creators rights. He was speaking at the launch of the second AI film festival in Cannes for which he is an ambassador.<\/p>\n
\u201cAI today is the wild west so we need to establish rules,\u201d he said. But copying has long existed in art and original ideas often resulted because \u201cyour subconscious is harvesting your memories, your recollections, your culture, your environment. And then stealing from different random elements,\u201d he added.<\/p>\n
\u201cIt\u2019s absolutely unfair to reduce the huge possibilities of AI by just thinking of doing a fake pop song, a fake heavy metal song,\u201d he said.<\/p>\n
Jarre has been using AI in his work since 2018.<\/p>\n
\u201cEvery technological revolution seems to be always considered as a threat by the previous established media or mode of expressions,\u201d he said. \u201cAnd AI is exactly the same. We should never be afraid of technology.\u201d<\/p>\n
\u201cIt\u2019s strange how conservative the movie industry and the music industry are [on AI],\u201d he said, urging creatives to think of AI as \u201caugmented imagination\u201d. \u201cThey are probably more conservative than lots of other sectors in our society. And everybody\u2019s in their own lane and they\u2019re all considering everything which could disrupt [their business].\u201d<\/p>\n
\u201cWhen I started, I remember I introduced electronic music in the French opera house [in 1971], and some musicians of the orchestra were unplugging the PA system, thinking that electronic music is going to be the end of orchestras and their jobs.\u201d<\/p>\n
He said creatives should not fear that AI would take their roles but to use the technology as a catalyst for a new mode of expression, comparing it to the emergence of the 1970s Fairlight sampling system, which was embraced by musicians like Peter Gabriel and Herbie Hancock.<\/p>\n
\u201cIt can augment possibilities to discover something interesting,\u201d Jarre said. \u201cI don\u2019t see that it\u2019s going necessarily to affect the next Bad Bunny or Billie Eilish or the next Lorde.\u201d<\/p>\n
\u201cIt\u2019s because we have invented the violin that Vivaldi existed,\u201d he said. \u201cIt\u2019s because we invented electricity that we had Tarantino or Jimi Hendrix. And, and it\u2019s because also today we are inventing a new learning model, a new AI algorithm, that the new genre of cinema, the new genre of music, will be created in the future.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Jean-Michel Jarre has attacked the conservatism of the music and film industries over AI and urged them to…\n","protected":false},"author":2,"featured_media":542951,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":{"0":"post-542950","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-technology","12":"tag-uk","13":"tag-united-kingdom","14":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/542950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=542950"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/542950\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/542951"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=542950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=542950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=542950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}