Breast reductions and implant removals have overtaken enlargements for the first time, data shows, as experts link the shift to more active lifestyles.<\/p>\n
The latest annual audit from the British Association of Aesthetic Plastic Surgeons (BAAPS) shows there were 4,761 breast enlargement procedures in 2025, down 8% on the previous year.<\/p>\n
There were also 4,673 breast reduction procedures and 847 implant removals, with surgeons saying the trend reflects a growing shift toward comfort and more active lifestyles, alongside the rise of form-fitting \u201cathleisure\u201d clothing.<\/p>\n
They also noted an increase in procedures for the face, including facelifts and eyelid surgery. One of the fastest-growing procedures is the brow lift, which has surged 27% overall.<\/p>\n
Labiaplasty \u2013 a surgical procedure designed to reduce, reshape, or increase the size of the labia \u2013 is also up 6%.<\/p>\n
Nora Nugent , the BAAPS president, said: \u201cFor the first time, we are seeing the number of patients undergoing breast reduction and implant removal surpass those opting for augmentation. This reflects a broader shift away from exaggerated curves towards a more natural silhouette, one that better complements active lifestyles and the continued rise of athleisure fashion.\u201d<\/p>\n
Nugent added that the trend towards active lifestyles could also \u201cexplain the increase in labiaplasty procedures\u201d. She said: \u201cIn my practice, patients most commonly cite discomfort during exercise and concerns around visibility in more form-fitting clothing, such as gym wear. Notably, many older women share that they have only recently become aware of labiaplasty as a solution to symptoms they have experienced for years.\u201d<\/p>\n
Dr Anil Joshi, consultant ENT and facial plastic surgeon, notes seeing a similar pattern: \u201cPatients are becoming more selective. They are less interested in it looking like they\u2019ve had obvious work done.\u201d<\/p>\n