{"id":547635,"date":"2026-04-24T04:28:10","date_gmt":"2026-04-24T04:28:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/547635\/"},"modified":"2026-04-24T04:28:10","modified_gmt":"2026-04-24T04:28:10","slug":"nike-to-cut-1400-jobs-in-major-company-overhaul","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/547635\/","title":{"rendered":"Nike to cut 1,400 jobs in major company overhaul"},"content":{"rendered":"

Nike has confirmed plans to cut around 1,400 jobs as part of its latest restructuring efforts, representing its second round of layoffs in 2026.<\/p>\n

Earlier today, the athletic footwear company announced the majority of job cuts will take place in the company’s technology division.<\/p>\n

While the number of roles being reduced in the UK are unknown, it is understood the layoffs will impact roles in North America, Europe, and Asia.<\/p>\n

Venkatesh Alagirisamy, the company’s CEOO, claimed the redundancies were part of Nike\u2019s broader \u201cWin Now\u201d turnaround strategy.<\/p>\n

\"Nike\"\/<\/p>\n

Nike has announced further layoffs <\/p>\n

| GETTY<\/p>\n

He said: \u201cCollectively, these changes will result in a reduction of approximately 1,400 roles in global operations, with the majority in technology. <\/p>\n

“These reductions are very hard for the teammates directly affected and for the teams around them, too.”<\/p>\n

Chief executive Elliott Hill has been attempting to reverse years of declining sales at the American retailer.<\/p>\n

Staff affected by the cuts span North America, Asia and Europe, accounting for under 2% of Nike’s worldwide workforce.<\/p>\n

\"Donald<\/p>\n

The stock market has entered a volatile period <\/p>\n

| GETTY\"NikeNike is being probed by the US Government over claims it discriminated against its white staff | GETTY<\/p>\n

The restructuring aims to overhaul Nike’s technology operations while modernising its air manufacturing processes, according to the COO’s communication.<\/p>\n

Converse Footwear will see some of its operations relocated as part of the shake-up, with materials supply chain work being absorbed into the company’s existing footwear and apparel supply chain divisions<\/p>\n

Despite this latest business move, Mr Alagirisamy asserted that “this is not a new direction” for the company.<\/p>\n

A company spokesperson explained the job losses are intended to position Nike more effectively for the current sporting landscape and drive growth.<\/p>\n

Notifications to affected workers began today.<\/p>\n

These latest redundancies follow 775 job losses announced in January, which predominantly affected distribution centres across the United States as Nike accelerated its automation efforts.<\/p>\n

The company described those cuts as essential to achieving “long-term, profitable growth.”<\/p>\n

Prior to that, a separate round of reductions last summer impacted fewer than 1% of Nike’s corporate employees as part of broader business realignment efforts.<\/p>\n","protected":false},"excerpt":{"rendered":"Nike has confirmed plans to cut around 1,400 jobs as part of its latest restructuring efforts, representing its…\n","protected":false},"author":2,"featured_media":547636,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[84,1294,2222,56,54,55],"class_list":["post-547635","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economy","tag-business","tag-economy","tag-money","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/547635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=547635"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/547635\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/547636"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=547635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=547635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=547635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}