\n\tRobbins has launched Pure Genius Protein, a single-serving protein shot designed to make it easier for people to consume protein on the go. First unveiled in January, the brand is now available to purchase at Target stores nationwide and online at Target.com<\/a>.<\/p>\n \t\t\t<\/p>\n \t\t\t\t\t\t \t\t\t<\/a><\/p>\n \n\t\t\t\t\t\t\t\t\t\tBUY ONLINE\t\t\t\t\t\t<\/p>\n \t\t\t\t\tPure Genius Liquid Protein Shot \u2013 Blueberry Lemonade\t\t<\/p>\n \n\t\tTarget has a four-pack of the liquid protein shots available for $16.\t<\/p>\n \n\tAvailable in travel-sized 3.38 oz. bottles, Pure Genius Protein offers 23 grams of protein in three flavors: Strawberry Guava, Blueberry Lemonade and Pineapple. Each shot is 100 calories with zero sugar and no artificial flavors, dyes, or sweeteners.<\/p>\n \n\tRobbins says her pivot from CEOs to CPGs isn\u2019t completely out of left field, explaining that her mission all along has been to help people feel good about themselves. The \u201cMel Robbins Podcast\u201d host adds that after years of hearing medical experts on her show \u201cemphasize the critical role protein plays in strength, healthy aging, hormone balance, energy and weight loss,\u201d she set out to create a product that would make it easy for people to consume their suggested protein intake each day.<\/p>\n \t\t\t<\/p>\n \t\t\t\t\t\t \t\t\t<\/a><\/p>\n \n\t\t\t\t\t\t\t\t\t\tALSO AVAILABLE\t\t\t\t\t\t<\/p>\n \t\t\t\t\tPure Genius Liquid Protein Shot \u2013 Pineapple\t\t<\/p>\n \n\t\tSee more flavors at Target.com<\/a>.\t<\/p>\n \n\tAnd while there are numerous protein products on the market, including celebrity-driven brands like Jennifer Aniston\u2019s Vital Proteins<\/a> and Venus Williams\u2019 Happy Viking<\/a>, Robbins insists she isn\u2019t trying to capitalize on a wellness craze.<\/p>\n \n\t\u201cThis isn\u2019t about chasing a trend,\u201d Robbins said in a press release promoting the brand launch. \u201cIt\u2019s about making it easier for people to prioritize their health, particularly women. If you\u2019re busy taking care of everyone else, you\u2019re probably not doing the best job taking care of yourself.\u201d<\/p>\n \n\tThough she is not a medical professional herself (the 57-year-old is a lawyer by trade), Robbins says she developed Pure Genius Protein with a team of \u201cleading medical, scientific and nutritional experts.\u201d And materials for the brand note that the author is \u201crenowned for turning research into simple, practical tools people use immediately. Pure Genius Protein,\u201d it posits, is \u201cbuilt with the same philosophy: simple, science-backed and helpful.\u201d<\/p>\n \n\tThe Target expansion comes just four months after Pure Genius Protein officially launched. The brand says it has since hit a million dollars in sales, with the Target partnership reinforcing the brand\u2019s \u201cposition as a standout in the functional beverage space.\u201d<\/p>\n \n\t\u201cMy mission with Pure Genius Protein is to make it easier for everyone to live a healthier life, and what excites me most about having the product in Target is the accessibility,\u201d she says. \u201cI\u2019m so thrilled that it\u2019s now available to millions of people in a place they already love to shop. This is a huge step for our brand in bringing better-for-you options to more people nationwide.\u201d<\/p>\n \n\tRobbins adds that she hopes her new protein shots will have the same lasting impact as her books. \u201cPure Genius Protein makes it easier for people to take care of themselves and protect their future,\u201d she says.<\/p>\n","protected":false},"excerpt":{"rendered":"If you purchase an independently reviewed product or service through a link on our website, Variety may receive…\n","protected":false},"author":2,"featured_media":547772,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[102,24720,72029,5812,6636,56,54,55],"class_list":{"0":"post-547771","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nutrition","8":"tag-health","9":"tag-health-and-wellness","10":"tag-mel-robbins","11":"tag-noads","12":"tag-nutrition","13":"tag-uk","14":"tag-united-kingdom","15":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/547771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=547771"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/547771\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/547772"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=547771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=547771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=547771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Pure](\"https:\/\/variety.com\/wp-content\/themes\/pmc-variety-2020\/assets\/public\/lazyload-fallback.gif\")
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