dissolvable oral strips<\/a>, but TRIP\u2019s decision to release both gummies and a powder was grounded in a mission to fit into consumers\u2019 everyday routines. <\/p>\n\u201cThe powder is all about ritual, something you can stir into water as a cue to slow down before bed,\u201d a TRIP spokesperson told NutraIngredients. \u201cThe gummies are more about ease and convenience, offering a simple, on-the-go option.\u201d<\/p>\n
As well as differing in format, the products have varying ingredients. While the pomegranate and blueberry-flavoured gummies contain magnesium, lavender, chamomile, passionflower, valerian, griffonia, lemon balm and vitamin b6, the powder contains tart cherry, magnesium glycinate, L-theanine, chamomile and lavender.<\/p>\n
\u201cInterest in these ingredients continues to rise, with searches for magnesium glycinate increasing by around 44% over the past year,\u201d the spokesperson said. \u201cThe aim was to create blends that support both body and mind, while staying plant-based, low in sugar, free from artificial colours and flavoring and easy to use.\u201d<\/p>\n
The Dream Blend campaign<\/p>\n
To promote the launch, TRIP has kicked off its Dream Blend campaign, designed to cut through the noise of the sleep category by offering a simple, one-step evening product. <\/p>\n
The campaign slogan, \u201cDream Better to Dream Bigger\u201d, frames the products as a nightly ritual to help put restless nights to bed and enhance sleep quality.<\/p>\n
\u201cThe Dream Blend campaign is about reframing how people think about sleep, from something reactive to something you actively build into your routine,\u201d the spokesperson said. \u201cIt\u2019s about encouraging simple evening rituals that help you properly switch off, supported by both our products and tools like Calm. Ultimately, it\u2019s about helping our community unwind in the evening, so they can wake up ready for the day ahead.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Formulated with ingredients such as magnesium, chamomile and valerian root, the dual launch offers consumers two wind-down products…\n","protected":false},"author":2,"featured_media":548111,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[102,6636,56,54,55],"class_list":{"0":"post-548110","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nutrition","8":"tag-health","9":"tag-nutrition","10":"tag-uk","11":"tag-united-kingdom","12":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/548110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=548110"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/548110\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/548111"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=548110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=548110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=548110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}