{"id":548851,"date":"2026-04-24T20:05:07","date_gmt":"2026-04-24T20:05:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/548851\/"},"modified":"2026-04-24T20:05:07","modified_gmt":"2026-04-24T20:05:07","slug":"is-the-justin-bieber-renaissance-upon-us-eight-things-you-need-to-know-justin-bieber","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/548851\/","title":{"rendered":"Is the Justin Bieber renaissance upon us? Eight things you need to know | Justin Bieber"},"content":{"rendered":"

You could be forgiven for having lost touch with Justin Bieber. The defining teen idol of the 2000s was discovered on YouTube, anointed by R&B stars Usher and Drake and enormously famous by his 16th birthday. But Biebs\u2019 monumental fame as a floppy-haired, baby-faced singer presaged a difficult coming of age in the spotlight and a string of very 2010s controversies. (Who could forget Mally, the pet monkey seized by German customs<\/a> in Munich in 2013?)<\/p>\n

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In recent years, Bieber has pivoted to more mature R&B, kept a lower profile and focused on his health and family. But his headlining sets at Coachella<\/a> this month \u2013 collectively dubbed \u201cBieberchella\u201d \u2013 have sparked a renewed appreciation for Bieber\u2019s music and his turbulent path to becoming a respected pop elder.<\/p>\n

Could the Bieberaissance be upon us? Here are eight reasons to Belieb.<\/p>\n

1. He did YouTube karaoke at Coachella<\/p>\n

Bieber\u2019s Coachella performances were his first in four years, after health problems (notably Ramsay Hunt syndrome, causing facial paralysis) forced the cancellation<\/a> of some of his Justice world tour in 2022. Hiding behind a laptop, wearing a hoodie and big sunglasses, Bieber seemed to keep as low a profile as possible while on stage, albeit performing to tens of thousands of people. But, \u201csomehow, it worked\u201d (to quote one review<\/a>), by making his fragile reputation part of the show. In a set dominated by the adult contemporary stylings of his recent albums, Bieber also unexpectedly revisited Baby and more of his historical hits, playing the videos from YouTube on the big screen, leading the crowd in a singalong and harmonising with his younger self.<\/p>\n

2. Bieberchella delivered nostalgia \u2013 and maybe closureBieber, on weekend two of Coachella, delights some stans. Photograph: Kevin Mazur\/Getty Images for Coachella<\/p>\n

While reviews were generally mixed<\/a> on Bieber\u2019s first-weekend set, his second was found to be notably more confident. In the Atlantic, the critic Spencer Kornhaber likened Bieber to Tinkerbell, \u201crestored to vitality by others\u2019 attention<\/a>\u201d, and said that, in the higher-energy show, the YouTube interlude landed less like a cop-out and more like performance art, reflecting on digital culture and ageing online. Bieber even played Double Rainbow<\/a>, one of the first viral videos, reflecting his status as one of the original and biggest internet-minted celebrities. On stage, Bieber acknowledged the many challenges<\/a> and \u201cups and downs\u201d of his years \u201con full display\u201d, but found the silver lining in his supporters. \u201cThe beautiful thing about this journey is that we all kind of grew up together, you know?\u201d<\/p>\n

3. He made Billie Eilish\u2019s weekSomething in your Eilish? Photograph: Kevin Mazur\/Getty Images for Coachella<\/p>\n

A highlight of the week-two show was Bieber pulling an unsuspecting crowd member on to the stage to be serenaded with his 2009 single One Less Lonely Girl. The punter was none other than Billie Eilish. Although now a successful pop star herself, Eilish is well known to have been a Bieber superfan in her youth and has credited him with inspiring her to pursue music. Bieber has said that<\/a> he feels protective of Eilish: \u201cI don\u2019t want her to go through anything I went through.\u201d<\/p>\n

4. Beauty and a Beat remains a banger<\/p>\n

The conversation and coverage around Bieberchella, with the sets livestreamed, has resurrected Bieber\u2019s back catalogue. According to Billboard<\/a>, streams of his songs nearly tripled in the week inclusive of his first Coachella set, leading four songs to place on the Hot 100, including his breakout 2010 single, Baby. Meanwhile, Beauty and a Beat \u2013 Bieber\u2019s 2012 hit with Nicki Minaj, an iron-clad classic for many millennials and older gen Zs \u2013 has spent more than a week at the top of the global Spotify and Apple charts. Spotify marked 20 years this week and revealed Bieber as the seventh-most-streamed artist<\/a> in its history; over Coachella, streams of his music reportedly jumped by 210%<\/a>.<\/p>\n

5. He\u2019s spreading the faith, hallelujahProphetic \u2026 Bieber gets pious. Photograph: Kevin Mazur\/Getty Images for Coachella<\/p>\n

Intensely capitalistic, Instagram-centric Coachella might seem far from heaven \u2013 but Bieber, a proud Christian, sought to spread God\u2019s light to the godless desert with his performance of Everything Hallelujah. The acoustic ballad, from his latest album, Swag II, celebrates the holiness of the everyday and includes the memorable line: \u201cBrush my teeth, hallelujah.\u201d<\/p>\n

\u201cNo other artist we saw at Coachella performed a full worship song,\u201d noted one Christian attender<\/a>, declaring Bieber\u2019s set \u201ca prophecy \u2026 fulfilled\u201d. The performance has inspired a TikTok trend<\/a> where users list the things they are grateful for, such as \u201cfajitas hallelujah<\/a>\u201d and \u201cantipsychotics hallelujah\u201d. Some, less earnestly, <\/a>are posting to find the good in things they could do without, such as \u201cbody dysmorphia hallelujah\u201d and \u201cmental breakdowns hallelujah\u201d. Olivia Rodrigo has also jumped on the trend<\/a> to promote her new single, Drop Dead.<\/p>\n

6. And he\u2019s shifting a lot of hoodiesBieber\u2019s low-key merch stall at Coachella. Photograph: Val\u00e9rie Macon\/AFP\/Getty Images<\/p>\n

Bieber was reportedly Coachella\u2019s highest-paid headliner ever (hallelujah), with a rumoured fee of $10m<\/a>, apparently justified by unprecedented demand for tickets. Those are not the only records he broke. Bieber\u2019s clothing label, Skylrk, reported a colossal $15m (\u00a311m) in merchandise sales<\/a>, smashing the festival\u2019s previous record of $1.7m. Bootleggers are already trying to get in on the Bieber fever, with T-shirts reading<\/a> \u201cBieberchella\u201d listed for sale on Etsy. Coachella, meanwhile, is out of pocket by a further $40,000, having been fined for Bieber\u2019s set breaking curfew<\/a>.<\/p>\n

7. Both Biebers are standing on businessPower couple \u2026 Hailey (with blue spotwear) and Justin at a baseball game in 2025. Photograph: Patrick Smith\/Getty Images<\/p>\n

Bieber and his wife, Hailey (n\u00e9e Baldwin, daughter of Stephen and niece of Alec), have been quick to cement the success of Bieberchella with their brands. As the founder and face of the Rhode beauty company (which sold to Elf Beauty last year for $1bn), Hailey launched a new line of acne patches (or \u201cspotwear\u201d) just before the festival, in colours coordinated<\/a> with her husband\u2019s streetwear brand, which was promoted by Bieber on Instagram.<\/p>\n

Brand strategists, at least, have been inspired<\/a> by the couple\u2019s commercial coordination, describing the Biebers as a \u201ctrue unicorn pairing in the attention economy\u201d. They also have a child, Jack Blues Bieber, born in August 2024.<\/p>\n

8. Bieber is a pop elderBack to the big time \u2026 Bieberchella warms up on weekend one. Photograph: Kevin Mazur\/Getty Images for Coachella<\/p>\n

Bieberchella has already been hailed as one of 2026\u2019s defining pop-culture moments. There is also a sense that it\u2019s just nice to see him doing well after long, public periods of struggle. \u201cYou gave us your whole life \u2026 People have taken and taken from you, but never once have you become like them,\u201d said the rapper Big Sean while performing with Bieber at Coachella. Justin Timberlake posted a throwback picture<\/a> of himself with Bieber, expressing pride in his \u201clong road\u201d.<\/p>\n

For true Beliebers, the response seals their idol\u2019s long redemption arc. The Coachella buzz even reached Bieber\u2019s home town of Stratford, Ontario. \u201cHis legacy is undeniable,\u201d said Kelly McIntosh, the managing director of the local museum<\/a>, which has had a dedicated Bieber exhibit since 2018. \u201cAnd I think that performance at Coachella just proves that this is now a new iteration of Justin. This is Justin, the man, the father.\u201d<\/p>\n