{"id":550307,"date":"2026-04-25T17:13:14","date_gmt":"2026-04-25T17:13:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/550307\/"},"modified":"2026-04-25T17:13:14","modified_gmt":"2026-04-25T17:13:14","slug":"hull-gets-the-blockbuster-lego-treatment-in-brilliantly-inventive-viral-film","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/550307\/","title":{"rendered":"Hull gets the blockbuster LEGO treatment in brilliantly inventive viral film"},"content":{"rendered":"<p>Duo&#8217;s brilliant LEGO-style movie\u2014featuring landmarks and even the roadworks\u2014becomes the city&#8217;s new viral marketing hit<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">They\u2019ve made blockbusters with Batman, Justice League, Star Wars and a host of other superheroes. And now it\u2019s Hull\u2019s turn in the spotlight as the star of a brilliantly inventive LEGO-style <a aria-label=\"\" class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.hulldailymail.co.uk\/whats-on\/\" rel=\"follow nofollow noopener\" tabindex=\"0\" target=\"_self\">movie<\/a>.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">A three minute-plus film capturing all that is great and good in the city has been making waves on social media, featuring everything from <a aria-label=\"\" class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.hulldailymail.co.uk\/all-about\/hull-kr\" rel=\"follow nofollow noopener\" tabindex=\"0\" target=\"\">Hull KR<\/a> and <a aria-label=\"\" class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.hulldailymail.co.uk\/all-about\/hull-fc\" rel=\"follow nofollow noopener\" tabindex=\"0\" target=\"\">Hull FC<\/a> to Queens Gardens and <a aria-label=\"\" class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.hulldailymail.co.uk\/all-about\/tommy-coyle\" rel=\"follow nofollow noopener\" tabindex=\"0\" target=\"_self\">Coyle\u2019s<\/a> fruit stand. Even the never-ending<a aria-label=\"\" class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.hulldailymail.co.uk\/news\/hull-east-yorkshire-news\/current-upcoming-roadworks-happening-hull-10910827\" rel=\"follow nofollow noopener\" tabindex=\"0\" target=\"_self\"> roadworks gets a moment in the spotlight<\/a> in the Hull, You&#8217;re Alright film.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Mike Ross, leader of <a aria-label=\"\" class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.hulldailymail.co.uk\/all-about\/hull-city\" rel=\"follow nofollow noopener\" tabindex=\"0\" target=\"\">Hull City<\/a> Council, also has a cameo, wearing a name badge as he clutches a copy of National Geographic magazine in a nod to the publication naming Hull as <a aria-label=\"\" class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.hulldailymail.co.uk\/news\/hull-east-yorkshire-news\/hulls-inclusion-national-geographics-best-10594970\" rel=\"follow nofollow noopener\" tabindex=\"0\" target=\"_self\">one of the best places to visit in the world for 2026<\/a>.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">The ingenious video was put together by talented duo Adam and Brendan Storch, co-founders of video production company INIT Creative. Adam, who has run the business for the last 10 years with his brother, said the pair spent three solid days working on the LEGO tribute to Hull.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">They tapped into their technical prowess and AI to create the musical video which brilliantly captures the sights and scenes around the city including Hull Marina and Humber <a aria-label=\"\" class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.hulldailymail.co.uk\/all-about\/rnli\" rel=\"follow nofollow noopener\" tabindex=\"0\" target=\"_self\">RNLI <\/a>rescue services, <a aria-label=\"\" class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.hulldailymail.co.uk\/all-about\/the-deep\" rel=\"follow nofollow noopener\" tabindex=\"0\" target=\"_self\">The Deep<\/a> aquarium, Newland Ave and communications company <a aria-label=\"\" class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.hulldailymail.co.uk\/all-about\/kcom\" rel=\"follow nofollow noopener\" tabindex=\"0\" target=\"_self\">KCOM<\/a>.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Did you know you can make Hull Live a preferred source of Hull news in Google, which will mean you get more of our breaking news, exclusives, and must-read stories straight away? <a aria-label=\"\" class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.hulldailymail.co.uk\/news\/hull-east-yorkshire-news\/more-hull-live-exclusives-signing-10710188\" rel=\"follow nofollow noopener\" tabindex=\"0\" target=\"\">Here&#8217;s more information <\/a>about what this means and how to do it &#8211; you can also do it straight away by <a aria-label=\"\" class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.google.com\/preferences\/source?q=hulldailymail.co.uk\" rel=\"nofollow noopener\" tabindex=\"0\" target=\"\">clicking here <\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"The Deep captured in Lego in the Hull, You're Alright video by INIT Creative.\" loading=\"lazy\"  src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/04\/0_CFR_NJL_220426hullvid_01.jpg\" \/><\/p>\n<p aria-label=\"The Deep captured in Lego in the Hull, You're Alright video by INIT Creative.\" class=\"ImageCaption_caption-title__ccyQU\" data-testid=\"caption-title\">The Deep captured in Lego in the Hull, You&#8217;re Alright video by INIT Creative.(Image: INIT Creative)<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">The brothers also composed the song, using a combination of AI and old fashioned lyric writing. Council leader Mike Ross posted the video on social media, adding: \u201cHull\u2019s alright by me! The INIT Creative crew have done it again. This could well be the marketing campaign video to get many new visitors to the city!<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">&#8220;You see many of the highlights of the city and it is very much up-to-date, with the newly reopened Queen\u2019s Gardens making an appearance. Thank you for the cameo at the end too.\u201d<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">INIT Creative co-founder Adam said: \u201cWe\u2019re so pleased people are enjoying the video. We just wanted to showcase all the great things there are in Hull.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">\u201cHull sometimes gets a bad press but there are so many positive things happening at the moment. This summer will see even more come together and there are so many projects coming together so we tried to include as many as we could.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">\u201cWe also added in a bit of musical heritage, and there are lots of \u2018easter eggs\u2019 throughout the video \u2013 Mike Ross spotted his cameo straight away and shared the video too.\u201d<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Want to stay up to date with all the latest event news that\u2019s happening in and around Hull? Well look no further. Sign up to our Never Dull in Hull newsletter and get all the latest news on gigs, food and days out sent straight to your <a aria-label=\"\" class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.hulldailymail.co.uk\/newsletter-preference-centre\/?view=Solus&amp;mailingListId=16112039-f761-41da-8cd2-3b0c3b8c64aa&amp;utm_source=solusarticle\" rel=\"follow nofollow noopener\" tabindex=\"0\" target=\"\">inbox <\/a>.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Get all the latest headlines sent straight to your inbox for free with our newsletter. You can stay up to date with all the breaking news and top stories as they happen in Hull and East Yorkshire by clicking <a aria-label=\"\" class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.hulldailymail.co.uk\/newsletter-preference-centre\/?view=Solus&amp;mailingListId=bcb251b4-2bab-415b-add5-fc6b3fd64fab&amp;utm_source=solusarticle\" rel=\"follow nofollow noopener\" tabindex=\"0\" target=\"\">this link <\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Duo&#8217;s brilliant LEGO-style movie\u2014featuring landmarks and even the roadworks\u2014becomes the city&#8217;s new viral marketing hit They\u2019ve made blockbusters&hellip;\n","protected":false},"author":2,"featured_media":550308,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[96,11823,844,20715,20805,189371,2839,2205,56,54,55],"class_list":{"0":"post-550307","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-movies","8":"tag-entertainment","9":"tag-good-news","10":"tag-google","11":"tag-hull-city-centre","12":"tag-hull-fc","13":"tag-kcom","14":"tag-movies","15":"tag-real-life","16":"tag-uk","17":"tag-united-kingdom","18":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/550307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=550307"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/550307\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/550308"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=550307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=550307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=550307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}