![\"ITV\"\/](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/04\/1777155911_128_itv.png\")
<\/p>\nGemma Collins has launched a scathing attack on the I’m A Celebrity… South Africa finale, branding the behaviour of her fellow campmates “disgusting” and accusing them of bullying the winner, Adam Thomas.<\/p>\n
The former Towie star, 44, took to Instagram on Saturday morning alongside her stepson Tristan to express her fury at what unfolded during Friday night’s live show.<\/p>\n
In the video, Ms Collins asked Tristan to explain why they were upset, to which he replied: “Because someone was bullying Adam.”<\/p>\n
The reality star continued: “Adam, it was really difficult to sit there and watch you go through that last night. It was disgusting. And what a shame because we all… I mean the jealousy is real.”<\/p>\n
Ms Collins directed her criticism at both David Haye and Jimmy Bullard following their confrontation with the Waterloo Road actor during the broadcast.<\/p>\n
The live finale descended into chaos when the cast reunited for a final discussion with hosts Ant and Dec, who questioned Mr Bullard about his decision to quit during a Bushtucker trial that nearly ended Mr Thomas\u2019s time on the show.<\/p>\n
Mr Bullard offered an apology but then accused Mr Thomas of unacceptable conduct following his departure, stating: “I absolutely threw him under the bus, I get it. I’ll wear that. <\/p>\n
“But what I don’t stand on is someone being abusive, aggressive and intimidating.”<\/p>\n
Mr Haye and Mr Bullard confronted the soap actor during the reunion show on Friday night<\/p>\n
| <\/p>\n
ITV<\/p>\n
Presenter Mr McPartlin pushed back, telling Mr Bullard: “I was there and I didn’t think it was intimidating. I was there, Jim.”<\/p>\n
Mr Thomas acknowledged his emotions had run high and confirmed he had apologised multiple times since filming concluded in September.<\/p>\n
Mr Haye then intervened with a sarcastic remark, prompting presenter Mr Donnelly to fire back: “David, you weren’t even there! Keep out of this!”<\/p>\n
Ms Collins and Ms Sinitta both removed themselves from the set as the confrontation escalated into shouting among the cast members.<\/p>\n
Before departing, Sinitta addressed the studio audience, pointing out that they had not witnessed events firsthand and could not fully understand what had occurred.<\/p>\n
In a separate Instagram post, Ms Collins condemned the evening’s events in stark terms, writing: “What a show up!!! Absolutely disgusted with Jimmy and David’s behaviour, the biggest show up in TV history!!! What an EMBARRASSMENT!”<\/p>\n
She continued her criticism, describing the clash as “the biggest disrespect ever” to the production team, fellow cast members and presenters Ant and Dec.<\/p>\n
Ms Collins said that what should have been a celebratory occasion had instead become deeply upsetting for those involved.<\/p>\n
![\"Gemma](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/04\/1777155912_535_gemma-collins.png\")
Gemma Collins Instagram story<\/p>\n
| <\/p>\n
ITV<\/p>\n
She also revealed during an appearance on I’m A Celebrity: Unpacked that she had felt compelled to shield Mr Thomas throughout their time in the jungle.<\/p>\n
“I think David Haye might have seen a weakness in Adam, there were times where I had to protect Adam in there,” she said.<\/p>\n
The 37-year-old actor, who has also competed on Strictly Come Dancing, was recently diagnosed with arthritis and had struggled physically during certain trials.<\/p>\n
![\"Adam](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/04\/1777155912_275_adam-thomas.png\")
Mr Thomas went on to win I’m A Celebrity…South Africa<\/p>\n
| <\/p>\n
ITV<\/p>\n
Mr Haye had previously labelled Mr Thomas “useless” after he felt unable to participate in one challenge, reportedly telling him he “doesn’t like men like that.”<\/p>\n
In an emotional Instagram post following his victory, Mr Thomas reflected on his jungle experience but admitted his encounters with the former boxer had left him feeling “broken.”<\/p>\n","protected":false},"excerpt":{"rendered":"Gemma Collins has launched a scathing attack on the I’m A Celebrity… South Africa finale, branding the behaviour…\n","protected":false},"author":2,"featured_media":550703,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[6491,830,96,347,56,54,55],"class_list":{"0":"post-550702","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrities","8":"tag-celebrities","9":"tag-celebrity","10":"tag-entertainment","11":"tag-itv","12":"tag-uk","13":"tag-united-kingdom","14":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/550702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=550702"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/550702\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/550703"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=550702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=550702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=550702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}