{"id":551004,"date":"2026-04-26T02:42:30","date_gmt":"2026-04-26T02:42:30","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/551004\/"},"modified":"2026-04-26T02:42:30","modified_gmt":"2026-04-26T02:42:30","slug":"emerging-supplement-trends-highlight-beauty-and-health","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/551004\/","title":{"rendered":"Emerging supplement trends highlight beauty and health"},"content":{"rendered":"<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Bundling consumer wants into a single product, emerging science on branded ingredients and new product launches for gut health and cellular support make this edition of Supplement Shorts. Check out the supplement industry news, from scientific innovations to finished products and everything in between.<\/p>\n<p>Emerging supplement trend: Bundling need states<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Following in the footsteps of her older sister, Kylie Jenner is hopping on the dietary supplement bandwagon with a new product launch. Sprinter, Jenner\u2019s boldly flavored vodka soda brand, launched k2o, dietary supplement stick packs with equally intriguing flavors.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Flavors aren\u2019t the only unique combination featured in this new product, as the ingredients bring together two needs states popular with consumers \u2014 hydration and beauty from within. The formulation contains electrolytes, hyaluronic acid and collagen peptides (marketed as Verisol by Gelita).<\/p>\n<p data-component=\"related-article\" class=\"RelatedArticle\">Related:<a class=\"RelatedArticle-RelatedContent\" href=\"https:\/\/www.supplysidesj.com\/market-trends-analysis\/organ-ingredients-and-other-supplement-trends-spotted-at-supplyside-connect-new-jersey\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">Organ ingredients and other supplement trends spotted at SupplySide Connect New Jersey<\/a><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Clinical trial participants who supplemented with 2.5 grams bovine-derived bioactive collagen peptides experienced <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" rel=\"noreferrer nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.mdpi.com\/2079-9284\/12\/2\/79\">reduced wrinkles and improved skin elasticity and hydration<\/a> as compared to those taking the placebo. Verisol also has benefits for <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" rel=\"noreferrer nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.nutrafoods.eu\/index.php\/nutra\/article\/view\/9\/6\">hair<\/a> and <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" rel=\"noreferrer nofollow noopener\" target=\"_blank\" href=\"https:\/\/onlinelibrary.wiley.com\/doi\/10.1111\/jocd.12393\">nails<\/a>.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">\u201cElectrolytes support hydration in the moment, while collagen works over time to improve skin quality from within,\u201d said Jay Hunter, CEO of k2o by Sprinter. \u201cTogether, they create a more complete solution that fits naturally into a daily ritual rather than requiring multiple products.\u201d<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">This fits into a growing trend of bundling two or more need states into one product, as <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" href=\"https:\/\/www.supplysidesj.com\/supplements\/supplement-shorts-new-tool-connects-micronutrient-deficiencies-with-postpartum-depression\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">another product launch featured in Supplement Shorts<\/a> used collagen ingredients to support cognitive and joint health along with beauty from within. Hunter noted that many brands focus on hydration or beauty, but not the combination.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">\u201cWe started where we saw the strongest consumer demand, which is at the intersection of hydration and beauty,\u201d Hunter said.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">\u201cThere\u2019s already strong awareness around hydration powders, and growing interest in ingestible beauty. Bringing those together in a format that\u2019s easy to use felt like the right entry point for the brand.\u201d<\/p>\n<p>Clinical currents and science news<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Prebiotics can influence immune health not just in the gut but in the upper respiratory tract. A <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" rel=\"noreferrer nofollow noopener\" target=\"_blank\" href=\"https:\/\/onlinelibrary.wiley.com\/doi\/full\/10.1002\/jmv.70914\">clinical trial evaluating the impact of a prebiotic carrot pomace fiber<\/a> (marketed as Benicaros by NutriLeads) demonstrated the ingredient\u2019s ability to influence genes responsible for repair of nasal epithelial cells.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">\u201cThis study helps us better understand how Benicaros works at the cellular level,\u201d said Sue McKay, Ph.D., nutrition and health manager at NutriLeads.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">\u201cBy supporting both the body\u2019s initial response to viral exposure and the recovery of the airway barrier, Benicaros helps maintain the integrity of one of the body\u2019s key lines of defense.\u201d<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">BeniCaros also recently won the A\u00e7a\u00ed de Ouro Prize for the \u201cIsolated Functional &amp; Healthy Ingredient\u201d category at the Nutri Ingredients Summit in Brazil.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Palmitoylethanolamide (PEA) isn\u2019t just for humans. A <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" rel=\"noreferrer nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.frontiersin.org\/journals\/veterinary-science\/articles\/10.3389\/fvets.2026.1703143\/full\">study published in Frontiers in Veterinary Science<\/a> showed that supplementation with Levagen+, a branded PEA ingredient marketed by Saanroo, decreases joint pain for both canines and felines.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">\u201cThis first published companion animal study of Levagen+ is an important milestone for the brand,\u201d said John Quilter, Saanroo CEO.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">\u201cIt shows that the science behind Levagen+ has relevance beyond human health and opens the door to new opportunities in companion animal wellness,\u201d Quilter said.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Ingredient supplier OmniActive published a <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" rel=\"noreferrer nofollow noopener\" target=\"_blank\" href=\"https:\/\/irispublishers.com\/ajssm\/pdf\/AJSSM.MS.ID.000560.pdf\">new clinical trial on CapsiMax<\/a> showing benefits for exercise performance. Participants who supplemented with 100 mg of Capsicum annuum extract experienced improvements in strength and endurance along with an increase in circulating glucagon-like peptide-1 (GLP-1) levels.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">While resveratrol is popular for beauty from within and longevity formulations, a <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" rel=\"noreferrer nofollow noopener\" target=\"_blank\" href=\"https:\/\/link.springer.com\/article\/10.1186\/s12937-026-01319-5\">new review in Nutrition Journal<\/a> cites the benefits of the antioxidant for weight management. The umbrella review and meta-analysis evaluated 45 systematic reviews and concluded that \u201chigh certainty of evidence suggested that resveratrol supplementation could decline waist circumference, lower blood pressure among patients with type 2 diabetes and reduce total cholesterol among overweight adults.\u201d<\/p>\n<p data-component=\"related-article\" class=\"RelatedArticle\">Related:<a class=\"RelatedArticle-RelatedContent\" href=\"https:\/\/www.supplysidesj.com\/market-trends-analysis\/powering-up-with-peptides-creatine-and-protein-at-arnold-sports-festival\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">Powering up with peptides, creatine and protein at Arnold Sports Festival<\/a><\/p>\n<p><img decoding=\"async\" data-testid=\"content-image\" data-component=\"image\" class=\"ContentImage-Image ContentImage-Image_align_left\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/04\/Designs_for_Health_Complete_Commensal_Probiotic_dietary_supplement.jpeg\" loading=\"lazy\" alt=\"Designs for Health Complete Commensal Probiotic dietary supplement\" title=\"Designs for Health Complete Commensal Probiotic dietary supplement\"\/><\/p>\n<p class=\"ContentImage-Link\">Designs for Health\u2019s new probiotic supplement contains five probiotic strains to support the gut microbiome. Photo Credit: Designs for Health<\/p>\n<p data-component=\"related-article\" class=\"RelatedArticle\">Related:<a class=\"RelatedArticle-RelatedContent\" href=\"https:\/\/www.supplysidesj.com\/market-trends-analysis\/supplement-industry-sees-big-growth-big-challenges-in-2026\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">Supplement industry sees big growth, challenges in 2026<\/a><\/p>\n<p>Dietary supplement finished product news<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Supplement brand Designs for Health launched a new probiotic containing five commensal strains to support the gut microbiome. The supplement is \u201cthe first probiotic on the market to ever feature Faecalibacterium prausnitzii and Roseburia intestinalis,\u201d according to the <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" rel=\"noreferrer nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.prnewswire.com\/news-releases\/designs-for-health-launches-complete-commensal-probiotic-a-first-of-its-kind-single-donor-formula-to-restore-the-gut-microbiome-302742416.html\">press release<\/a>. All five strains in the product were sourced from a single \u201cexceptionally healthy\u201d human donor.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Gummy manufacturer <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link ContentText-BodyTextChunk_bold\" rel=\"noreferrer nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.prnewswire.com\/news-releases\/concentrated-shatavari-nutraceutical-gummy-leads-topgums-new-womens-collection-302743013.html\">TopGum<\/a><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" rel=\"noreferrer nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.prnewswire.com\/news-releases\/concentrated-shatavari-nutraceutical-gummy-leads-topgums-new-womens-collection-302743013.html\"> Industries launched a line of science-backed gummy formulations<\/a> supporting women at various life stages. Ingredients in the various formulations include shatavari (marketed as SRI-81 by Ixoreal Biomed), chaste tree berry, ginger and cranberry extracts.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">&#8220;Each formulation in this collection has been meticulously curated to support women through every defining stage of their lifecycle and is guided by thought and a science-driven approach to wellness,&#8221; said Jennifer Toomey, head of new product development for TopGum USA.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Retailer <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link ContentText-BodyTextChunk_bold\" rel=\"noreferrer nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.prnewswire.com\/news-releases\/gnc-launches-mitoq-pure-and-mitoq-nad-dual-action-in-the-drop-by-gnc-expanding-access-to-cellular-health-innovation-302744883.html\">GNC<\/a><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" rel=\"noreferrer nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.prnewswire.com\/news-releases\/gnc-launches-mitoq-pure-and-mitoq-nad-dual-action-in-the-drop-by-gnc-expanding-access-to-cellular-health-innovation-302744883.html\"> announced the launch of two new supplements<\/a> focused on cellular health, tapping into current trends in NAD+ ingredients. MitoQ Pure is formulated with mitoquinol mesylate while the MitoQ NAD+ Dual Action product also contains nicotinamide riboside chloride, resveratrol and pyrroloquinoline quinone (PQQ).<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">&#8220;Longevity and healthy aging continue to shape the future of wellness, and consumers are looking for solutions they can trust,&#8221; said Mark Butera, SVP of merchandising for GNC.<\/p>\n<p><img decoding=\"async\" data-testid=\"content-image\" data-component=\"image\" class=\"ContentImage-Image ContentImage-Image_align_left\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/04\/GNC_MitoQ_dietary_supplements_NAD_cellular_health.jpg\" loading=\"lazy\" alt=\"GNC MitoQ dietary supplements for cellular health\" title=\"GNC MitoQ dietary supplements for cellular health\"\/><\/p>\n<p class=\"ContentImage-Link\">GNC\u2019s new MitoQ supplements feature ingredients to support cellar health. Photo Credit: GNC<\/p>\n<p>Company and organization updates<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Technical book publisher NutriScience Publishers, founded by the late Muhammed Majeed of Sabinsa, released its latest book titled Amla: Super Fruit with Superior Science. The volume examines the fruit\u2019s Ayurvedic history and includes expert insights into its use and health benefits. <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" rel=\"noreferrer nofollow noopener\" target=\"_blank\" href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC9137578\/\">Amla<\/a> is high in polyphenols and vitamin C and known for its anti-inflammatory and antioxidant properties.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Supplement brand <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link ContentText-BodyTextChunk_bold\" rel=\"noreferrer nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.prnewswire.com\/news-releases\/designs-for-health-welcomes-court-decision-affirming-strength-of-its-reformulated-ubiquinol-coq10-products-302739431.html\">Designs for Health<\/a><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" rel=\"noreferrer nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.prnewswire.com\/news-releases\/designs-for-health-welcomes-court-decision-affirming-strength-of-its-reformulated-ubiquinol-coq10-products-302739431.html\"> welcomed a U.S. District Court decision<\/a> that its coenzyme Q10 supplements do not infringe on a competitive patent. &#8220;We are pleased with the Court&#8217;s decision, which reinforces the strength of our science-first approach and the rigor behind our formulations,&#8221; said Chris Tedesco, CEO.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Launching innovative ingredients and products? Did you just publish a new clinical trial? Getting ready to announce something big? SupplySide Supplement Journal would love to know. Reach out to Devon at <a href=\"https:\/\/www.supplysidesj.com\/cdn-cgi\/l\/email-protection\" class=\"__cf_email__\" data-cfemail=\"0c68697a6362226b6463606d614c65626a637e616d226f6361\" rel=\"nofollow noopener\" target=\"_blank\">[email\u00a0protected]<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Bundling consumer wants into a single product, emerging science on branded ingredients and new product launches for gut&hellip;\n","protected":false},"author":2,"featured_media":551005,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[102,6636,56,54,55],"class_list":{"0":"post-551004","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nutrition","8":"tag-health","9":"tag-nutrition","10":"tag-uk","11":"tag-united-kingdom","12":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/551004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=551004"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/551004\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/551005"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=551004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=551004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=551004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}