{"id":553519,"date":"2026-04-27T16:12:12","date_gmt":"2026-04-27T16:12:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/553519\/"},"modified":"2026-04-27T16:12:12","modified_gmt":"2026-04-27T16:12:12","slug":"apple-music-exec-most-people-cant-hear-the-difference-with-lossless-audio","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/553519\/","title":{"rendered":"Apple Music exec: &#8220;Most people can&#8217;t hear the difference with lossless audio&#8221;"},"content":{"rendered":"<p id=\"elk-443e4bae-7d76-47d1-a0d6-416330381b99\">Most people can&#8217;t tell the difference between <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/advice\/what-is-lossless-audio-is-it-worth-it-and-do-you-need-it\" data-url=\"https:\/\/www.whathifi.com\/advice\/what-is-lossless-audio-is-it-worth-it-and-do-you-need-it\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/advice\/what-is-lossless-audio-is-it-worth-it-and-do-you-need-it\" rel=\"nofollow noopener\" target=\"_blank\">lossless<\/a> and standard resolution audio, an <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/apple\/music\/review\" data-url=\"https:\/\/www.whathifi.com\/apple\/music\/review\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/apple\/music\/review\" rel=\"nofollow noopener\" target=\"_blank\">Apple Music<\/a> executive has claimed.<\/p>\n<p>Speaking to <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.billboard.com\/pro\/apple-music-exec-talks-ai-billboard-on-the-record\/\" target=\"_blank\" rel=\"nofollow noopener\" data-url=\"https:\/\/www.billboard.com\/pro\/apple-music-exec-talks-ai-billboard-on-the-record\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\">Billboard&#8217;s On The Record podcast<\/a>, Oliver Schusser, vice president of <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/us\/tag\/apple-music\" data-auto-tag-linker=\"true\" data-url=\"https:\/\/www.whathifi.com\/us\/tag\/apple-music\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/us\/tag\/apple-music\" rel=\"nofollow noopener\" target=\"_blank\">Apple Music<\/a>, was told by the host that &#8220;most average people can\u2019t really hear the difference with lossless.&#8221; He replied &#8220;Correct&#8221;, and went on:<\/p>\n<p><a id=\"elk-seasonal\"\/><\/p>\n<p id=\"elk-443e4bae-7d76-47d1-a0d6-416330381b99-2\">&#8220;My second point is: honestly, if we did an anonymous [blind] test on just an iPhone with headphones&#8230; I can tell you most fans wouldn\u2019t be able to tell the difference.&#8221;<\/p>\n<p>Article continues below <\/p>\n<p>            You may like<\/p>\n<p class=\"paywall\" aria-hidden=\"true\">Apple has prioritised <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/advice\/what-is-apple-spatial-audio\" data-url=\"https:\/\/www.whathifi.com\/advice\/what-is-apple-spatial-audio\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/advice\/what-is-apple-spatial-audio\" rel=\"nofollow noopener\" target=\"_blank\">Spatial Audio<\/a> over lossless audio, as Schusser claims that in the exact same test, more people can hear the difference.<\/p>\n<p class=\"paywall\" aria-hidden=\"true\">Apple&#8217;s approach to lossless is best described as complicated. All of its AirPods wireless earbuds and headphones support the standard AAC Bluetooth codec, which isn&#8217;t lossless. The <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/reviews\/apple-airpods-max\" data-url=\"https:\/\/www.whathifi.com\/reviews\/apple-airpods-max\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/reviews\/apple-airpods-max\" rel=\"nofollow noopener\" target=\"_blank\">AirPods Max<\/a> and <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/headphones\/apple-airpods-max-2\" data-url=\"https:\/\/www.whathifi.com\/headphones\/apple-airpods-max-2\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/headphones\/apple-airpods-max-2\" rel=\"nofollow noopener\" target=\"_blank\">Max 2<\/a> over-ears are the only Apple headphones to support lossless playback, and that&#8217;s only over the wired USB-C connection. Its <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/reviews\/apple-homepod-2\" data-url=\"https:\/\/www.whathifi.com\/reviews\/apple-homepod-2\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/reviews\/apple-homepod-2\" rel=\"nofollow noopener\" target=\"_blank\">HomePod<\/a> range of wireless speakers does support lossless, as does its recent <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/best-buys\/best-iphones-budget-to-premium\" data-url=\"https:\/\/www.whathifi.com\/best-buys\/best-iphones-budget-to-premium\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/best-buys\/best-iphones-budget-to-premium\" rel=\"nofollow noopener\" target=\"_blank\">iPhones<\/a>, iPads, and <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/reviews\/apple-tv-4k-3rd-generation\" data-url=\"https:\/\/www.whathifi.com\/reviews\/apple-tv-4k-3rd-generation\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/reviews\/apple-tv-4k-3rd-generation\" rel=\"nofollow noopener\" target=\"_blank\">Apple TV 4K<\/a>.<\/p>\n<p class=\"paywall\" aria-hidden=\"true\">In a further complication, Apple Music&#8217;s catalogue features three tiers of high resolution music: CD quality (16-bit\/44.1kHz), Apple Music Lossless (up to 24-bit\/48kHz), and Hi-Res Lossless (up to 24-bit\/192kHz). The HomePods and Apple TV 4K only support Apple Music Lossless, not Hi-Res Lossless.<\/p>\n<p class=\"paywall\" aria-hidden=\"true\">To hear the full-fat 24-bit\/192kHz resolution on an iPhone, you&#8217;ll need to plug in a <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/best-buys\/best-wired-headphones\" data-url=\"https:\/\/www.whathifi.com\/best-buys\/best-wired-headphones\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/best-buys\/best-wired-headphones\" rel=\"nofollow noopener\" target=\"_blank\">wired pair of headphones<\/a> and an external <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/advice\/dacs-what-is-a-dac-and-do-you-need-one\" data-url=\"https:\/\/www.whathifi.com\/advice\/dacs-what-is-a-dac-and-do-you-need-one\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/advice\/dacs-what-is-a-dac-and-do-you-need-one\" rel=\"nofollow noopener\" target=\"_blank\">DAC<\/a> that supports that resolution.<\/p>\n<p class=\"newsletter-form__strapline\">The latest hi-fi, home cinema and tech news, reviews, buying advice and deals, direct to your inbox.<\/p>\n<p class=\"paywall\" aria-hidden=\"true\">Schusser&#8217;s comments go some way to explaining Apple&#8217;s approach, as the brand has staunchly stuck with the non-less AAC Bluetooth codec across its AirPods range of headphones and earbuds.<\/p>\n<p class=\"paywall\" aria-hidden=\"true\">Other audio brands, however take a very different tack: <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/advice\/ldac-what-is-it-how-can-you-get-it\" data-url=\"https:\/\/www.whathifi.com\/advice\/ldac-what-is-it-how-can-you-get-it\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/advice\/ldac-what-is-it-how-can-you-get-it\" rel=\"nofollow noopener\" target=\"_blank\">Sony&#8217;s higher-quality LDAC<\/a> codec (supporting up to 32-bit\/96kHz) comes as standard on all of <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/us\/tag\/sony\" data-auto-tag-linker=\"true\" data-url=\"https:\/\/www.whathifi.com\/us\/tag\/sony\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/us\/tag\/sony\" rel=\"nofollow noopener\" target=\"_blank\">Sony<\/a>&#8216;s high-end wireless headphones and smartphones (it&#8217;s also supported in other brands, such as the <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/reviews\/technics-eah-az100\" data-url=\"https:\/\/www.whathifi.com\/reviews\/technics-eah-az100\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/reviews\/technics-eah-az100\" rel=\"nofollow noopener\" target=\"_blank\">Technics EAH-AZ100<\/a>.) Meanwhile, with the prevalence of hi-res music being available on other streaming services, JBL says its customers are requesting wired connections to its <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/speakers\/wireless-speakers\/jbl-flip-7\" data-url=\"https:\/\/www.whathifi.com\/speakers\/wireless-speakers\/jbl-flip-7\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/speakers\/wireless-speakers\/jbl-flip-7\" rel=\"nofollow noopener\" target=\"_blank\">Flip<\/a> and <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/speakers\/wireless-speakers\/jbl-charge-6\" data-url=\"https:\/\/www.whathifi.com\/speakers\/wireless-speakers\/jbl-charge-6\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/speakers\/wireless-speakers\/jbl-charge-6\" rel=\"nofollow noopener\" target=\"_blank\">Charge<\/a> Bluetooth speakers so they can get access to lossless music.<\/p>\n<p class=\"paywall\" aria-hidden=\"true\">Personally speaking, we can hear the difference with lossless, though a lot depends on what equipment you&#8217;re listening with (better headphones will be more revealing, for example).<\/p>\n<p>            What to read next<\/p>\n<p class=\"paywall\" aria-hidden=\"true\">Do you agree with Schusser&#8217;s comments? And what do you think of Apple&#8217;s approach to lossless? Let us know in the comments below.<\/p>\n<p class=\"paywall\" aria-hidden=\"true\">MORE:<\/p>\n<p class=\"paywall\" aria-hidden=\"true\"><a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/advice\/what-is-apple-spatial-audio\" data-url=\"https:\/\/www.whathifi.com\/advice\/what-is-apple-spatial-audio\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/advice\/what-is-apple-spatial-audio\" rel=\"nofollow noopener\" target=\"_blank\">What is Apple Spatial Audio?<\/a> Find out here<\/p>\n<p class=\"paywall\" aria-hidden=\"true\">Read our <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/apple\/music\/review\" data-url=\"https:\/\/www.whathifi.com\/apple\/music\/review\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/apple\/music\/review\" rel=\"nofollow noopener\" target=\"_blank\">Apple Music review<\/a><\/p>\n<p class=\"paywall\" aria-hidden=\"true\">The <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/best-buys\/best-airpods-alternatives\" data-url=\"https:\/\/www.whathifi.com\/best-buys\/best-airpods-alternatives\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/best-buys\/best-airpods-alternatives\" rel=\"nofollow noopener\" target=\"_blank\">best AirPods alternatives<\/a> you can buy<\/p>\n","protected":false},"excerpt":{"rendered":"Most people can&#8217;t tell the difference between lossless and standard resolution audio, an Apple Music executive has claimed.&hellip;\n","protected":false},"author":2,"featured_media":553520,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[59,86,56,54,55],"class_list":{"0":"post-553519","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-gb","9":"tag-technology","10":"tag-uk","11":"tag-united-kingdom","12":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/553519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=553519"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/553519\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/553520"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=553519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=553519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=553519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}