Taylor Swift has applied to trademark her voice and likeness to protect herself against AI-generated content.<\/p>\n
The pop star has previously been caught up in fake images created by AI, including images showing her fans supporting Donald Trump\u2019s campaign for president.<\/p>\n
On Friday, the 36-year-old submitted three applications in the US to trademark her voice and likeness.<\/p>\n
They included an image of herself from the Eras tour, along with two audio clips where she introduced herself while promoting her most recent studio album, The Life Of A Showgirl.\u00a0<\/p>\n
It comes after the actor Matthew McConaughey said he had trademarked his voice and image to protect himself from any unauthorised use by AI apps.<\/p>\n
The trademark attorney Josh Gerben, who first reported the applications, said protecting sound is not a new concept but involving spoken voice through audio clips has not been tested in US courts before.<\/p>\n
He said the applications could provide Swift with an \u201cadditional layer of protection\u201d.<\/p>\n
\u201cBy registering specific phrases tied to her voice, Swift could potentially challenge not only identical reproductions, but also imitations that are \u2018confusingly similar\u2019, a key standard in trademark law,\u201d he said.\u00a0<\/p>\n
\u201cThe image-based filing serves a similar purpose: by protecting a distinctive visual, down to Swift\u2019s commonly worn jumpsuit and pose, Swift\u2019s team may gain additional grounds to pursue claims against manipulated or AI-generated images that evoke her likeness.\u201d<\/p>\n