{"id":554479,"date":"2026-04-28T04:43:14","date_gmt":"2026-04-28T04:43:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/554479\/"},"modified":"2026-04-28T04:43:14","modified_gmt":"2026-04-28T04:43:14","slug":"every-label-in-the-world-is-delivering-ai-apple-music-executive-says-over-a-third-of-uploads-are-100-ai-as-it-clamps-down-on-ai-fraud","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/554479\/","title":{"rendered":"\u2018Every label in the world is delivering AI\u2019: Apple Music executive says over a third of uploads are \u2018100% AI\u2019 as it clamps down on AI fraud"},"content":{"rendered":"<p>Oliver Schusser from Apple Music says a third of uploads are AI-generatedDespite this, only 0.5% of all users are engaging with this contentApple Music has plans to combat the AI epidemic even further <\/p>\n<p id=\"elk-ca73c8c0-4892-49c0-80ed-5efde57ea40c\"><a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/audio\/audio-streaming\/apple-music\" data-url=\"https:\/\/www.techradar.com\/audio\/audio-streaming\/apple-music\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/audio\/audio-streaming\/apple-music\" rel=\"nofollow noopener\" target=\"_blank\">Apple Music<\/a> has become the latest music streaming service to be hit with the influx of AI-generated content, says its VP Oliver Schusser \u2014 but it\u2019s reaching only a very small percentage of all users.<\/p>\n<p><a data-analytics-id=\"inline-link\" href=\"https:\/\/www.billboard.com\/pro\/apple-music-exec-talks-ai-billboard-on-the-record\/\" target=\"_blank\" data-url=\"https:\/\/www.billboard.com\/pro\/apple-music-exec-talks-ai-billboard-on-the-record\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" rel=\"nofollow noopener\">Speaking with Billboard<\/a> ($\/\u00a3), Schusser shed light on the state of AI music in <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/tag\/apple\" data-auto-tag-linker=\"true\" data-url=\"https:\/\/www.techradar.com\/tag\/apple\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/tag\/apple\" rel=\"nofollow noopener\" target=\"_blank\">Apple<\/a> Music\u2019s library, sharing that \u201cmore than a third of what (Apple Music) get(s) today is actually what we would say is 100% AI\u201d.<\/p>\n<p><a id=\"elk-seasonal\" class=\"paywall\" aria-hidden=\"true\"\/><\/p>\n<p id=\"elk-ca73c8c0-4892-49c0-80ed-5efde57ea40c-2\">It goes to show that it\u2019s becoming easier for labels and distributors to submit music that\u2019s completely made using AI, and Apple Music isn\u2019t the only service that\u2019s facing this epidemic. Just last week, <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/audio\/audio-streaming\/deezer-says-nearly-half-of-all-new-music-uploaded-to-its-site-is-ai-generated-and-its-calling-on-spotify-and-other-streaming-giants-to-do-more-about-it\" data-url=\"https:\/\/www.techradar.com\/audio\/audio-streaming\/deezer-says-nearly-half-of-all-new-music-uploaded-to-its-site-is-ai-generated-and-its-calling-on-spotify-and-other-streaming-giants-to-do-more-about-it\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/audio\/audio-streaming\/deezer-says-nearly-half-of-all-new-music-uploaded-to-its-site-is-ai-generated-and-its-calling-on-spotify-and-other-streaming-giants-to-do-more-about-it\" rel=\"nofollow noopener\" target=\"_blank\">Deezer declared that nearly half of the new music submitted to the platform is AI-generated<\/a>, resulting in the company\u2019s decision to stop offering hi-res versions of these songs.<\/p>\n<p>Article continues below <\/p>\n<p>            You may like<\/p>\n<p>So, how is Apple planning to put out the AI fire? Well, Schusser went into further detail in his interview. \u201cWe\u2019ve never talked about this \u2014 but we\u2019ve developed technology in-house that would allow us to exactly see what music people are delivering us, what AI (model) it is and all that,\u201d he reveals, likely referring to Transparency Tags.<\/p>\n<p>Back in March, <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/audio\/apple-music\/apple-music-is-flagging-ai-slop-before-spotify-has-even-started-but-theres-a-catch\" data-url=\"https:\/\/www.techradar.com\/audio\/apple-music\/apple-music-is-flagging-ai-slop-before-spotify-has-even-started-but-theres-a-catch\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/audio\/apple-music\/apple-music-is-flagging-ai-slop-before-spotify-has-even-started-but-theres-a-catch\" rel=\"nofollow noopener\" target=\"_blank\">Apple sent out a letter to industry partners revealing its plans to roll out \u2018Transparency Tags\u2019<\/a>, a new metadata system to help flag AI-generated and AI-assisted music. This means labels and distributors can disclose whether AI has been used in a song\u2019s production when submitting to Apple Music. Though it\u2019s optional, Schusser made it clear that he \u201creally need(s) the content providers and the labels to take responsibility\u201d.<\/p>\n<p>There\u2019s no denying that fully AI-generated music is cropping up in the <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/audio\/audio-streaming\/the-best-music-streaming-services\" data-url=\"https:\/\/www.techradar.com\/audio\/audio-streaming\/the-best-music-streaming-services\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/audio\/audio-streaming\/the-best-music-streaming-services\" rel=\"nofollow noopener\" target=\"_blank\">best music streaming services<\/a>, but Schusser unveiled an interesting statistic that may come as a surprise: despite the rise, it\u2019s not having a huge impact on users\u2019 listening and engagement habits. \u201cThe reality is, the usage of the AI music on Apple Music is really tiny. I\u2019m rounding, but it\u2019s below 0.5% of usage. We\u2019re just at the beginning here,\u201d he told Billboard \u2014 but fraud is still rife.<\/p>\n<p>This is another issue on which Apple Music is clamping down, but it\u2019s been doing this since the good old iTunes days: \u201cThis has been a 20-year journey because there was fraud, obviously, in iTunes already,\u201d Schusser said, which led to the introduction of Apple\u2019s fraud penalty. The company also doubled this penalty as of this year.<\/p>\n<p class=\"newsletter-form__strapline\">Sign up for breaking news, reviews, opinion, top tech deals, and more.<\/p>\n<p>But the battle isn\u2019t over, as Schusser puts it, \u201cWe invest way more than anyone else in reducing and eliminating fraud. We implemented a fraud penalty four years ago, where if we catch someone, then we actually take the money and put it back in the pool. We need to monitor AI music because there\u2019s a correlation between AI and fraud\u201d. He also shared that Apple has seen a \u201c60% reduction\u201d in fraudulent uploads after implementing the penalty.<\/p>\n<p>As it stands, I\u2019ve been one of the lucky ones not to have run into AI-generated music flooding my recommendations in Apple Music as well as <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/audio\/audio-streaming\/spotify\" data-url=\"https:\/\/www.techradar.com\/audio\/audio-streaming\/spotify\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/audio\/audio-streaming\/spotify\" rel=\"nofollow noopener\" target=\"_blank\">Spotify<\/a>, though the latter has come under significant scrutiny for housing AI slop. Like other platforms, Spotify is also working toward safeguarding users by removing 25 million AI tracks in the last 12 months, and <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/audio\/spotify\/were-by-far-the-most-ubiquitous-experience-for-music-spotifys-head-of-consumer-experience-talks-to-me-about-the-next-20-years-of-the-company-spotlighting-its-plans-to-expand-formats-fight-against-ai-and-more\" data-url=\"https:\/\/www.techradar.com\/audio\/spotify\/were-by-far-the-most-ubiquitous-experience-for-music-spotifys-head-of-consumer-experience-talks-to-me-about-the-next-20-years-of-the-company-spotlighting-its-plans-to-expand-formats-fight-against-ai-and-more\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/audio\/spotify\/were-by-far-the-most-ubiquitous-experience-for-music-spotifys-head-of-consumer-experience-talks-to-me-about-the-next-20-years-of-the-company-spotlighting-its-plans-to-expand-formats-fight-against-ai-and-more\" rel=\"nofollow noopener\" target=\"_blank\">devising a solid AI combat strategy for the future<\/a>.<\/p>\n<p><a href=\"https:\/\/news.google.com\/publications\/CAAqKAgKIiJDQklTRXdnTWFnOEtEWFJsWTJoeVlXUmhjaTVqYjIwb0FBUAE?hl=en-GB&amp;gl=GB&amp;ceid=GB%3Aen\" id=\"elk-6b78b2af-bce9-4ed1-ba9d-05d5cf0a2fda\" data-url=\"https:\/\/news.google.com\/publications\/CAAqKAgKIiJDQklTRXdnTWFnOEtEWFJsWTJoeVlXUmhjaTVqYjIwb0FBUAE?hl=en-GB&amp;gl=GB&amp;ceid=GB%3Aen\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" rel=\"nofollow noopener\"><\/p>\n<p class=\"vanilla-image-block\" style=\"padding-top:31.51%;\">\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/04\/diM9tpwF2Lz85R8q85CT78.jpg\" alt=\"Google logo on a black background next to text reading 'Click to follow TechRadar'\"   loading=\"lazy\" data-new-v2-image=\"true\" data-original-mos=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/04\/diM9tpwF2Lz85R8q85CT78.jpg\" data-pin-media=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/04\/diM9tpwF2Lz85R8q85CT78.jpg\" class=\"rounded-[var(--image--border-radius,0)] pull-rightinline\"\/>\n<\/p>\n<p><\/a><\/p>\n<p id=\"elk-d2beb3a0-28bb-48ca-b955-54e780f798c5\"><a data-analytics-id=\"inline-link\" href=\"https:\/\/news.google.com\/publications\/CAAqKAgKIiJDQklTRXdnTWFnOEtEWFJsWTJoeVlXUmhjaTVqYjIwb0FBUAE?hl=en-GB&amp;gl=GB&amp;ceid=GB%3Aen\" target=\"_blank\" data-url=\"https:\/\/news.google.com\/publications\/CAAqKAgKIiJDQklTRXdnTWFnOEtEWFJsWTJoeVlXUmhjaTVqYjIwb0FBUAE?hl=en-GB&amp;gl=GB&amp;ceid=GB%3Aen\" referrerpolicy=\"no-referrer-when-downgrade\" 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users&hellip;\n","protected":false},"author":2,"featured_media":554480,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":["post-554479","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/554479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=554479"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/554479\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/554480"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=554479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=554479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=554479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}