![\"Darryl](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/04\/Darryl-Cripps-Maison-Ferrand-UK-350x350.jpeg\")
Cripps\u2019 CV includes stints at Lightbox Brands and Cellar Trends<\/p>\nDarryl Cripps has been promoted to managing director at Maison Ferrand UK, effective from this month (April).<\/p>\n
Cripps\u2019 CV includes stints at Lightbox Brands and Cellar Trends<\/p>\n
Cripps joined the company in May 2022 as UK on-trade manager, when the business was still operating as Identity Drinks. He was promoted to head of sales in July 2024 following the firm\u2019s transition to Maison Ferrand UK.<\/p>\n
During this time, he helped to strengthen the company\u2019s on-trade presence, expand distribution, and elevate the visibility of its premium portfolio across the UK.<\/p>\n
Cripps has more than 17 years of experience in the premium spirits sector, including a senior commercial role at Lightbox Brands and earlier experience at Cellar Trends.<\/p>\n
In his new role, he will assume full profit-and-loss responsibility for the UK business.<\/p>\n
Maison Ferrand\u2019s portfolio includes flagship brands Planteray Rum, Citadelle Gin, Ferrand Cognac and Mathilde Liqueurs, as well as a collection of partner brands, including Koch Mezcal<\/a>, Dos Hombres Mezcal and Kota Pandan Liqueur<\/a>.<\/p>\n Cripps said: \u201cThis is an incredibly exciting moment for Maison Ferrand UK. We\u2019ve built strong momentum over the past few years \u2013 not only through a standout portfolio, but through a highly capable team with complementary strengths, united by a shared ambition.<\/p>\n \u201cMy focus now is to build on that foundation \u2013 accelerating growth, deepening our partnerships, and continuing to challenge what premium spirits can look like in the UK.\u201d<\/p>\n Cripps succeeds Matthieu Gouze, who will now focus on Maison Ferrand\u2019s distribution development in Germany and Austria in his new role as commercial director EMEA-APAC.<\/p>\n Gouze added: \u201cDarryl\u2019s promotion reflects the impact he has made on the UK business and the strength of his relationships across the market. The UK demands energy, precision and a deep understanding of the trade, and we are confident he is the right leader to drive our next phase of growth.\u201d<\/p>\n Related news<\/p>\n \n \n
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