Berlin, Germany \u2013 5 September 2024 \u2013 Formula 1\u00ae and Lenovo have today announced the extension of its partnership that will see the technology giant elevated to a Global Partner in a multi-year renewal starting from the beginning of 2025.\u00a0 As part of the deal, Motorola, a subsidiary of Lenovo Group, will become Global Smartphone Partner of F1.<\/p>\n
As a Global Partner of Formula 1, Lenovo will continue to provide F1 with state-of-the-art technology devices, solutions and services to support the delivery of Grands Prix at track and remotely. Under the agreement, Lenovo will serve as the title sponsor for two races per season and Lenovo and Motorola will have increased trackside branding at events.\u00a0<\/p>\n
Since 2022, Lenovo technology has been at the heart of F1\u2019s operations as an Official Partner. Through its on-site High-Performance Computing (HPC) solutions, servers and edge devices, Lenovo has been supporting Formula 1 in its delivery of its best-in-class broadcast product, bringing the drama and excitement of F1 to millions of fans around the world, with a truly global team that\u2019s always-on. Lenovo hardware \u2013 including laptops, workstations, desktop computers and monitors, as well as tablets and Motorola smartphones \u2013 provide F1 staff with high-quality equipment to create engaging, customised content for the sport\u2019s ever expanding and passionate fanbase.<\/p>\n
Additionally, Lenovo\u2019s Asset Recovery Service supports F1\u2019s wider sustainability strategy, alongside its efforts to reduce emissions and reach Net Zero by 2030. Lenovo\u2019s Asset Recovery Service helps ensure that retired computing hardware is recycled in a socially and environmentally conscious manner. Since the beginning of the partnership, F1 has sustainably disposed 95% of obsolete hardware, which ultimately helps to reduce costs and mitigate security risks through reliable data destruction with enhanced security.<\/p>\n
Throughout the partnership, Lenovo has aimed to integrate smarter technology into the sport. The world\u2019s first kiss-activated trophies at the FORMULA 1 LENOVO JAPANESE GRAND PRIX 2023 and FORMULA 1 LENOVO UNITED STATES GRAND PRIX 2023, along with this year\u2019s laurel wreath design, combining tradition and innovation, elevated the podium celebrations and serve as strong symbols of Lenovo\u2019s drive for purposeful design and cutting-edge technology.<\/p>\n
In recent years, F1 has seen a significant growth in popularity, with increased television audiences, record attendance and fan engagement across all platforms. Both F1 and Lenovo share a commitment to sustainability and the exploration of next generation technologies, like Lenovo AI PCs, AI-enabled Motorola smartphones and AR\/VR solutions.<\/p>\n
Through direct collaboration between F1\u2019s technical teams and Lenovo\u2019s Centres of Excellence, highly innovative solutions are being found to a variety of challenges, such as the use of onsite and Edge Compute AI solutions to improve operational efficiency during live F1 broadcasts. Together, F1 and Lenovo will continue to build on years of successful collaboration to develop the future of the sport.<\/p>\n
Stefano Domenicali, CEO and President of Formula 1 said: <\/p>\n
\u201cI am delighted that Lenovo will become a Global Partner of Formula 1. Since joining the sport Lenovo\u2019s creativity and passion for technology and innovation have supported F1\u2019s ambitions to create more once-in-a-lifetime moments for fans. Today marks a new chapter in a partnership that will only continue to grow from strength to strength. I look forward to continuing our work with Lenovo and using our shared commitment to precision, innovation, and sustainability to ensure F1 remains the world\u2019s most technologically advanced sport for years to come.\u201d<\/p>\n
Yang Yuanqing, Chairman & CEO of Lenovo, said:<\/p>\n
\u201cWe are thrilled to elevate our partnership to the next level becoming a Global Partner of Formula 1. Our vision at Lenovo is to harness the power of AI to create a smarter, more inclusive, and sustainable world, accessible to everyone. Through our groundbreaking partnerships, like the one with Formula 1, we are pushing the boundaries of innovation and performance. Together, we\u2019re not just shaping the future of technology and motorsport, but we\u2019re also ensuring that cutting-edge technological advancements benefit all, creating unforgettable experiences no matter where they are in the world.\u201d<\/p>\n
Luca Rossi, President of Intelligent Devices Group, Lenovo, said: <\/p>\n
\u201cWhen we embarked on our journey with F1 three years ago, we knew they were the right partner for Lenovo as our brand values seamlessly aligned for a smarter, faster, and more sustainable future. Seeing our high-performance technology implemented across every level of the F1 organization fills us with pride, and our close collaboration together has just begun. We look forward to taking our partnership to newer heights and continue having Lenovo\u2019s AI-ready hardware, as well as our solutions and services, transform and benefit the fan experience worldwide.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Berlin, Germany \u2013 5 September 2024 \u2013 Formula 1\u00ae and Lenovo have today announced the extension of its…\n","protected":false},"author":2,"featured_media":56166,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[1687,372,6537,101,56,54,55],"class_list":["post-56165","post","type-post","status-publish","format-standard","has-post-thumbnail","category-f1","tag-f1","tag-formula-1","tag-formula1","tag-sports","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/56165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=56165"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/56165\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/56166"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=56165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=56165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=56165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}