{"id":562747,"date":"2026-05-02T17:23:24","date_gmt":"2026-05-02T17:23:24","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/562747\/"},"modified":"2026-05-02T17:23:24","modified_gmt":"2026-05-02T17:23:24","slug":"synthesia-boss-warns-staff-against-danger-of-ai-sloppification","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/562747\/","title":{"rendered":"Synthesia boss warns staff against danger of \u2018AI sloppification\u2019"},"content":{"rendered":"<p id=\"c7b6a215-1d0c-4e0d-b8ab-fdd261486c09\">The chief executive of one of London\u2019s leading artificial intelligence companies has warned his staff against \u201cAI-sloppification\u201d after an increase in documents written by large language models. <\/p>\n<p id=\"15f791ee-040a-4553-8a02-778a87bafd5d\">Victor Riparbelli, who co-founded Synthesia in 2017, told his staff that \u201cno one wants to read\u201d overwritten documents with \u201cpages of fluff\u201d, and that it was a \u201cnet-negative\u201d for productivity.\u00a0<\/p>\n<p id=\"03201548-a46e-4b54-abb8-200a44ed8d4f\">\u201cNow that we\u2019re all using AI to write, I\u2019m seeing an increase in overly verbose documents,\u201d Riparbelli wrote in a company-wide memo.\u00a0<\/p>\n<p id=\"82b54550-66f2-4ddd-9856-91f25125bd15\">\u201cLarge language models are great tools for pushing our thinking and helping us write faster but it\u2019s a fine balance between writing with enough depth to convey complex problems and driving clarity by being concrete and concise.\u00a0<\/p>\n<p id=\"2f732257-d363-4bf6-afee-75a46bddcd4f\">\u201cWhen we write too long and verbose docs we place the burden of distilling the content onto the readers \u2014 so instead of one person spending ten minutes on sharpening a doc we have ten people spending ten additional minutes reading slop, leading to net-negative productivity.\u201d<\/p>\n<p id=\"69969736-ec93-4a54-b9ed-64e30171f5eb\">Synthesia uses AI to make realistic videos for employee training and marketing. The company sells to 90\u00a0per cent of the Fortune 100 \u2014 the biggest businesses in the US by revenue \u2014 and was valued at $4\u00a0billion at its most recent funding round in January.\u00a0<\/p>\n<p id=\"9d091295-9bb5-4215-817f-611ae04b8dbe\">Riparbelli\u2019s frustration with the overuse of large language models reflects the increasing quantity of low-quality content produced using AI tools, often known as slop.\u00a0Since the launch of <a href=\"https:\/\/www.thetimes.com\/topic\/chatgpt\" rel=\"nofollow noopener\" target=\"_blank\">ChatGPT<\/a> in November 2022, AI-generated content has become increasingly prevalent online and in the workplace.\u00a0<\/p>\n<p>Business newsletter<\/p>\n<p>The business editor\u2019s exclusive analysis of all the latest financial and economic news.<\/p>\n<p>\t\t\t\t\tSign up with one click<\/p>\n<p id=\"c7b6a215-1d0c-4e0d-b8ab-fdd261486c09\">Researchers at Stanford, Imperial and the Internet Archive found that a third of websites created since 2022 have been AI-generated, while a study by Originality.ai estimated that 54 per cent of posts on LinkedIn were believed to have been written by AI.<\/p>\n<p id=\"c7b6a215-1d0c-4e0d-b8ab-fdd261486c09\">Riparbelli encouraged his staff to continue experimenting with large language models but said they should \u201cmake us more concise, not more verbose\u201d. <\/p>\n<p id=\"8c65b1e4-c507-49df-9cfc-86d6e01409ca\">He said that the ever-increasing wave of \u201cAI-sloppification\u201d would put a premium on meaningful communication. \u201cAI will make great human communicators even more valuable than before,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"The chief executive of one of London\u2019s leading artificial intelligence companies has warned his staff against \u201cAI-sloppification\u201d after&hellip;\n","protected":false},"author":2,"featured_media":562748,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":["post-562747","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/562747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=562747"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/562747\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/562748"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=562747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=562747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=562747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}