{"id":565379,"date":"2026-05-04T09:31:09","date_gmt":"2026-05-04T09:31:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/565379\/"},"modified":"2026-05-04T09:31:09","modified_gmt":"2026-05-04T09:31:09","slug":"predicting-the-future-of-football-premflix-and-fans-paying-more","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/565379\/","title":{"rendered":"Predicting the future of football: &#8216;Premflix&#8217; and fans paying more"},"content":{"rendered":"<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">In 1992, Sky won the rights to broadcast the newly established Premier League in a \u00a3304m five-year deal. Two years later, Duncanson predicted that the power broadcasters had over football would proliferate to an extent not yet seen.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;If you think television is too powerful in sport now, in 10 years&#8217; time you won&#8217;t believe the control that they&#8217;ll have,&#8221; he said.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Duncanson also speculated that fans in 2004 would watch football through subscription and pay-per-view services.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;He&#8217;ll watch it on his own local <a href=\"https:\/\/www.bbc.co.uk\/sport\/football\/teams\/newcastle-united\" class=\"ssrcss-1fqyhkk-InlineLink e1kn3p7n0\" rel=\"nofollow noopener\" target=\"_blank\">Newcastle<\/a> cable station because the BBC or ITV won&#8217;t be able to afford the rights to the game,&#8221; he said.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;The cable operator will have paid a fortune for it, but he knows he&#8217;ll get the money back from subscription.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;It&#8217;s probably going to be done on pay-per-view, so you&#8217;ll put a card and a number on your telephone, tap it in, five quid docked from your account, the game pops up.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">More three decades on, subscription-funded broadcasters continue to be the gatekeepers of top-flight English football.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">In 2023, the Premier League agreed a record four-year \u00a36.7bn domestic television deal for Sky and TNT to show up to 270 live games a season from 2025-26.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Reflecting on his original predictions, Duncanson said it &#8220;wasn&#8217;t rocket science&#8221; to see where things were going &#8220;if you followed the money&#8221;.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;Sky had changed the game by spending so much money on rights because it established them as a major satellite power, and they continue to this day,&#8221; he said.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Casting his eye towards the future, Duncanson sees the nature of subscription viewing changing.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;We&#8217;re all going to learn a new acronym: DTC &#8211; direct-to-customer,&#8221; he said.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;There is a bit of a push-back now with subscription prices rising, from football fans who say, &#8216;Why do I have to pay so much money? I don&#8217;t want to watch cricket or rugby or motorsport or whatever. I just want to watch my team play.'&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Taking its cue from the NFL, NBA and Formula 1, Duncanson believes the Premier League will increasingly evolve into a rights holder and broadcast platform.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;The Premier League next season are going to start their own channel in Singapore. If that&#8217;s a success, you can see that being rolled out into other territories,&#8221; he said. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;You&#8217;ll be watching &#8216;Premflix&#8217; or &#8216;Fifa TV&#8217; or &#8216;Uefa+&#8217;, or any of them who have got that level of valuable football.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"In 1992, Sky won the rights to broadcast the newly established Premier League in a \u00a3304m five-year deal.&hellip;\n","protected":false},"author":2,"featured_media":565380,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[49,50,51,47,52,48],"class_list":["post-565379","post","type-post","status-publish","format-standard","has-post-thumbnail","category-headlines","tag-headlines","tag-news","tag-top-news","tag-top-stories","tag-topnews","tag-topstories"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/565379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=565379"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/565379\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/565380"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=565379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=565379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=565379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}