Lewis Hamilton’s highly-anticipated 08\/08 announcement has been released, and it is as expected.<\/p>\n
The Ferrari driver first teased an impending announcement on 28 July, with rumours flying over what it could be about.<\/p>\n
However, in recent days, it became apparent that it is for a new flavour of Almave<\/a>, the alcohol-free blue agave spirit company he co-founded.<\/p>\n “There\u2019s a story in the smoke,” the caption on the social media post reads.<\/p>\n “Introducing Almave Humo, a smoky non-alcoholic spirit made with Espad\u00edn agave harvested from the foothills of volcanoes in Puebla, Mexico.<\/p>\n “By adapting ancestral distillation techniques from the cradle of mezcal, Humo delivers the depth and intrigue of traditional smoky spirit, without the alcohol.<\/p>\n “For festive dinners and everyday celebrations, for moments of discovery and deep connection \u2014 Humo delivers sophisticated cocktails and authenticity \u2014 beyond proof.”<\/p>\n Check out the Instagram announcement HERE<\/a>.<\/p>\n