ASSOS of Switzerland and EF Pro Cycling have made contact. Today, we unveil the \u201cRide In Peace\u201d capsule: a limited-edition changeout designed for the 2026 Giro d\u2019Italia.<\/p>\n
Every year, we step out of pink for the Giro so we don\u2019t clash with the race\u2019s iconic leader\u2019s jersey, the maglia rosa. This year, the EF Global Creative Studio and the design team at ASSOS cooked up something special.<\/p>\n
The result is a kit that hovers somewhere between space, time, and the Italian roads. It is engineered by ASSOS to meet the demands of a three-week grand tour, with the performance, comfort, and technical quality our riders need to race at their best. It just also happens to take inspiration from world beyond our own.<\/p>\n
The campaign is more than a kit change. It is an invitation.<\/p>\n
We made contact. A signal. A message: We ride in peace. Do you? Join us.<\/p>\n
\u201cIf we\u2019re going to change kits, it should actually say something,\u201d said Jonathan Vaughters, EF Pro Cycling CEO. \u201cASSOS gives our riders the performance, comfort, and technical quality they need to race at their best, and that allows us to have some fun with the design. With this kit, we\u2019re visually manifesting. Hide your cows. We\u2019re coming to this Giro with serious race ambitions.\u201d<\/p>\n
\u201cWe believe innovation happens when you challenge conventions, both in how products perform and how they are expressed,\u201d said Edwin Navez, ASSOS of Switzerland CEO. \u201cToo often in this sport, performance and identity are treated separately. We don\u2019t see it that way. With EF Pro Cycling, this is again about pushing both at the same time: engineering at the highest level, and a visual language that refuses to blend in.\u201d<\/p>\n
The Ride In Peace capsule brings that idea to life across a limited-edition collection built for any planet where bikes are found. The mission is simple: make a kit that performs in the heat of the peloton, and stands out on the road. <\/p>\n
We ride in peace.<\/p>\n
But don\u2019t get us wrong. We came to race.<\/p>\n","protected":false},"excerpt":{"rendered":"ASSOS of Switzerland and EF Pro Cycling have made contact. Today, we unveil the \u201cRide In Peace\u201d capsule:…\n","protected":false},"author":2,"featured_media":568868,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[4985,101,56,54,55],"class_list":["post-568867","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cycling","tag-cycling","tag-sports","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/568867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=568867"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/568867\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/568868"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=568867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=568867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=568867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}