\n The chain will begin selling chicken wraps \u2014 four versions priced under $15 \u2014 on Wednesday, marking Sweetgreen\u2019s latest effort to revive sales and shake the perception that it\u2019s gotten too expensive.\n <\/p>\n
\n The permanent menu addition comes at a time when Sweetgreen is struggling. Its stock lost 80% of its value last year, and the California-based chain reported an 11.5% drop in same-store sales during its most recent quarter.\n <\/p>\n
\n That decline is partially attributed to menu fatigue, since \u201ceven our best customers aren\u2019t eating bowls or salads every day of the week,\u201d said Sweetgreen cof\ufeffounder Nicolas Jammet.\n <\/p>\n
\n Younger consumers<\/a> for some time have been cutting back on pricey lunch bowls. Instead, they\u2019ve been packing lunches or gravitating toward fast food chains offering deep discounts.\n <\/p>\n \n Adding wraps \u201callows us to meet our existing customers\u2019 wants and, more excitingly, introduces Sweetgreen to new customers,\u201d Jammet told CNN. Plus, keeping the price point under $15 \u201cwas designed to feel approachable and worth coming back to.\u201d\n <\/p>\n \n Visits to its nearly 300 locations fell 13% at the end of last year, the company previously reported.\n <\/p>\n \n It\u2019s playing catchup: Competitors like Chopt and Just Salad have been selling wraps for years. Cava, a fast-growing Mediterranean rival, also sells pita wraps and recently raised its full-year sales forecast.\n <\/p>\n \n Robert Byrne, senior director of consumer research for Technomic, explained that wraps let Sweetgreen to compete with its rivals.\n <\/p>\n \n \u201cOther fast-casual sandwich chains already perform very well with consumers in terms of healthy perceptions,\u201d Byrne told CNN.\n <\/p>\n \n Sweetgreen\u2019s attempt at a permanent menu expansion fell flat last year.\n <\/p>\n \n The addition of ripple fries, billed<\/a> as a healthier version of the fast-food staple, lasted five months before being axed. Sweetgreen had to air-fry the potatoes every 20 to 30 minutes, which slowed operations, according to the company.\n <\/p>\n \n Sweetgreen tested wraps at roughly 70 locations across New York, Los Angeles and the Midwest, Jammet said. It figured out the best slicing angle, the correct ratio of ingredients and, most importantly, how to fit wraps into the kitchen\u2019s workflow.\n <\/p>\n \n For example, restaurants didn\u2019t have to drastically change their setups besides adding tortilla presses at the beginning of the prep line and a space for wrapping at the end.\n <\/p>\n \n \u201cOur team members have gone through probably hundreds of thousands of reps of wrapping and making sure they get it right\u201d during the testing, Jammet said.\n <\/p>\n \n Wrap prices vary by city, ranging from $11 to $15. They are the chain\u2019s latest lower-priced offering, like $10 specials<\/a>, to attract cost-conscious consumers.\n <\/p>\n![\"The](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/05\/wraps-4.jpg\")
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