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<\/p>\nROME — Accenture (NYSE: ACN) and the WTA (Women\u2019s Tennis Association) have announced a new, multi-year partnership, focused on enhancing the player experience and helping shape the future of women\u2019s tennis. The collaboration will fuse Accenture\u2019s leadership in technology and AI enablement with the WTA\u2019s commitment to excellence as a modern, athlete-first governing body.<\/p>\n
As the Official Business and Technology Consulting Partner\u00a0of the WTA, Accenture will work at the heart of the organization to modernize \u00a0its digital ecosystem, introducing new levels of intelligence, connectivity, and data-driven insight to the WTA Tour Driven by Mercedes-Benz.<\/p>\n
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As part of the WTA\u2019s ongoing efforts to enhance its support for its world-class players, an initial focus of the partnership will be to transform the WTA Player Zone – the central digital platform for every athlete on the tour – turning it into a seamless, data-driven and intuitive hub. By applying advanced technologies, including AI, the collaboration aims to streamline athletes\u2019 interactions with WTA\u2019s digital platforms, improving access to critical information, and enabling players to focus more fully on performance while the platform works seamlessly behind the scenes.<\/p>\n
This work reflects a shared ambition to modernize the infrastructure behind women\u2019s tennis while strengthening how the sport operates and grows at a global scale. By starting with the athlete experience, the partnership creates a foundation for continued innovation and growth across the WTA tour which will ultimately broaden in scope to engage new audiences and deepen live event experiences.<\/p>\n
Mauro Macchi, CEO of Accenture in EMEA said: \u201cWomen\u2019s tennis is already one of the most popular and commercially successful sports globally and we believe its future will be shaped by what we build. \u00a0This ethos is at the heart of our partnership with the WTA where we look forward to combining technology, data and AI to reinvent the athlete experience and help drive the continued growth of the game around the world.\u201d<\/p>\n
The WTA operates one of the most global tours in sport, with more than 50 tournaments across 26 countries and territories, and a growing international fan base. A core part of the WTA\u2019s mission is continuing to strengthen its support for players: providing the best stage on which to perform, supporting health and wellbeing, offering comprehensive maternity benefits, and breaking boundaries for athlete compensation. Through this partnership, Accenture will support the WTA in scaling its operations, strengthening its digital foundations, and unlocking new opportunities for players, fans and partners alike.<\/p>\n
\u201cWe are proud to partner with Accenture as we continue to grow the WTA as the stage where women\u2019s tennis shines,\u201d said Marina Storti, CEO of WTA Ventures, the commercial arm of the WTA. \u201cThis collaboration is about more than just technology; it\u2019s about advancing how we support our athletes by delivering a connected and efficient digital experience – while continuing our journey to grow women\u2019s tennis globally.\u201d<\/p>\n
In addition to technology transformation, the partnership will include joint storytelling and content development to highlight the impact of the work and the broader momentum behind women\u2019s sport. This announcement builds on Accenture\u2019s growing portfolio of business-led partnerships across global sport \u2013 reinventing the future of sport through technology, data and AI to help organisations innovate, enhance experiences and unlock new sources of value.\u00a0<\/p>\n
The partnership with Accenture continues the WTA\u2019s strong growth momentum, building on the recent launch of a long-term partnership with Mercedes-Benz, growing engagement from fans worldwide, the introduction of a bold new brand identity, and the award of the biggest-ever prize money payout in the history of both professional tennis tours and women\u2019s sport (awarded to Elena Rybakina, singles champion at the 2025 WTA Finals Riyadh presented by PIF).<\/p>\n
THE\u00b7TEAM, the leading global sports, music and entertainment company and WTA Ventures’ Sales Agency of Record, brokered the partnership through its U.S. Rights Sales group.<\/p>\n","protected":false},"excerpt":{"rendered":"ROME — Accenture (NYSE: ACN) and the WTA (Women\u2019s Tennis Association) have announced a new, multi-year partnership, focused…\n","protected":false},"author":2,"featured_media":571392,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[101,118,1602,56,54,55],"class_list":["post-571391","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tennis","tag-sports","tag-tennis","tag-text","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/571391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=571391"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/571391\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/571392"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=571391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=571391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=571391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}