{"id":578332,"date":"2026-05-11T16:23:12","date_gmt":"2026-05-11T16:23:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/578332\/"},"modified":"2026-05-11T16:23:12","modified_gmt":"2026-05-11T16:23:12","slug":"stellar-blade-2-will-leave-sony-behind-to-fully-reflect-its-identity-in-marketing","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/578332\/","title":{"rendered":"\u2018Stellar Blade 2\u2019 Will Leave Sony Behind To \u2018Fully Reflect Its Identity\u2019 In Marketing"},"content":{"rendered":"<p><img decoding=\"async\" class=\" top-image\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/05\/1778516592_250_0x0.jpg\" alt=\"eve\" data-height=\"1152\" data-width=\"2048\" fetchpriority=\"high\" style=\"position:absolute;top:0\"\/><\/p>\n<p>Shift Up, developer of Stellar Blade, has just made a big announcement that it will also be the publisher for its sequel, Stellar Blade 2.<\/p>\n<p>That is a change from the first game, where Stellar Blade was published by Sony Interactive Entertainment, which made it a PlayStation console exclusive and delayed a PC release (a PC release that blew previous Sony first-party games out of the water).<\/p>\n<p>This was rumored to be the way forward in the past, but now it\u2019s official, and Shift Up\u2019s announcement about this was interestingly worded, to say the least. Here\u2019s what it said in <a href=\"https:\/\/shiftup.co.kr\/eng\/ir\/ir.php\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/shiftup.co.kr\/eng\/ir\/ir.php\" aria-label=\"its Q1 earnings presentation:\">its Q1 earnings presentation:<\/a><\/p>\n<p>\u201cNotably, starting with this next title, Shift Up will transition to a first-party service model. This will allow us to lead marketing strategies that fully reflect the distinctive identity of the Stellar Blade IP, and we expect to communicate the unique appeal of its universe to players more directly and effectively.\u201d<\/p>\n<p>That\u2019s certainly curious that they would highlight the ability to do their own marketing campaign themselves to \u201cfully reflect the distinctive identity of Stellar Blade\u2019.\u201d I went back and watched some past trailers. They were fine, well-received by players, and clearly led to big sales, so I\u2019m sort of led to the conclusion that perhaps they wanted to lean more heavily into Eve\u2019s sex appeal, a much-lauded aspect of the game among many players. I suppose they\u2019re not showing her\u2026most revealing outfits? Or this means something else entirely, I\u2019m not sure. It\u2019s certainly unusual that this specifically was highlighted, however.<\/p>\n<p>It was briefly mentioned here that the goal was to expand past PlayStation and that delayed PC release. There\u2019s no reason to think this wouldn\u2019t launch on PS6(?), Xbox and PC simultaneously. There have been rumors for a while now that Shift Up has been working on a Switch 2 port of Stellar Blade, but that hasn\u2019t happened yet. Perhaps the sequel could launch there.<\/p>\n<p>Stellar Blade was a breakout hit in 2024, satisfying critics with <a class=\"color-link\" href=\"https:\/\/www.metacritic.com\/game\/stellar-blade\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.metacritic.com\/game\/stellar-blade\/\" aria-label=\"an 81 metascore\">an 81 metascore<\/a> and fans with a very high 9.1\/10 on the site. Shift Up, in its first AAA outing, sold 6.1 million copies of the game by last count, a huge result for the developer, which led to an obvious greenlight for a sequel. Shift Up has also kept updating Stellar Blade with new modes, new outfits and new crossovers since its release.<\/p>\n<p>We do not have a timeframe on when we might see Stellar Blade 2, but 2028 seems like a somewhat safe bet. Maybe the end of 2027 if we\u2019re lucky.<\/p>\n<p>Follow me <a class=\"color-link\" href=\"https:\/\/twitter.com\/PaulTassi\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/twitter.com\/PaulTassi\" aria-label=\"on Twitter\">on Twitter<\/a>, <a class=\"color-link\" href=\"https:\/\/www.youtube.com\/channel\/UCg6K8i6OGobyZNoPIsCW9uQ?sub_confirmation=1\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.youtube.com\/channel\/UCg6K8i6OGobyZNoPIsCW9uQ?sub_confirmation=1\" aria-label=\"YouTube\">YouTube<\/a><a class=\"color-link\" href=\"https:\/\/www.youtube.com\/channel\/UCg6K8i6OGobyZNoPIsCW9uQ\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.youtube.com\/channel\/UCg6K8i6OGobyZNoPIsCW9uQ\" aria-label=\",\">,<\/a> and <a class=\"color-link\" href=\"https:\/\/www.instagram.com\/paul.tassi\/?hl=en\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.instagram.com\/paul.tassi\/?hl=en\" aria-label=\"Instagram\">Instagram<\/a>.<\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Shift Up, developer of Stellar Blade, has just made a big announcement that it will also be the&hellip;\n","protected":false},"author":2,"featured_media":578333,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[59,954,163994,622,6038,197794,86,56,54,55],"class_list":["post-578332","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-gb","tag-playstation","tag-shift-up","tag-sony","tag-stellar-blade","tag-stellar-blade-2","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/578332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=578332"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/578332\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/578333"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=578332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=578332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=578332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}