![\"Joe](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/05\/Joe-Rattue-Guild.jpg\")
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Agents have been reminded that they \u201cdon\u2019t sell on price alone\u201d as the latest housing data shows a dip in values for the second month in a row.<\/p>\n
Joe Rattue, Senior Account Management Leader at the Guild of Property Professionals, (main picture) insisted that \u201cevery market appraisal represents far more than a potential instruction\u201d.<\/p>\n
He said: \u201cAgents often focus on winning the instruction, but that\u2019s just the starting point.\u201d<\/p>\n
Revenue opportunities<\/p>\n
He adds: \u201cWhen done correctly, each appraisal opens the door to a range of revenue opportunities that can significantly enhance overall business performance, as well as service levels for sellers and landlords.<\/p>\n
\u201cThe instruction is not the end, it\u2019s the beginning of the journey.<\/p>\n
Great agents don\u2019t just win instructions; they build clients for life. They don\u2019t sell on price alone, they sell process, protection and performance.\u201d<\/p>\n
\u201cGreat agents don\u2019t just win instructions; they build clients for life. They don\u2019t sell on price alone, they sell process, protection and performance. Monetisation is simply the by-product of doing the right thing brilliantly.\u201d<\/p>\n
He was speaking on a recent training webinar organised by the Guild, ahead of the latest house price data published by Halifax.<\/p>\n
House prices down<\/p>\n
Halifax revealed that house prices dropped for the second month in a row, edging down 0.1% in April, following a 0.5% fall in March.<\/p>\n
It means the average price of a home in Britain was \u00a3299,313 in April, down from \u00a3299,609 in March.<\/p>\n
Amanda Bryden, Head of Mortgages, Halifax, said: \u201cAfter a strong start to the year, recent global developments have added a greater degree of uncertainty to the outlook.<\/p>\n
\u201cIn particular, higher energy prices have fed into inflation expectations, prompting markets to reassess the path for interest rates \u2013 a shift that has already pushed up borrowing costs for many buyers.<\/p>\n
\u201cThis understandably leads to more caution among some households, with the cost-of-living once again front of mind and extra thought being given to planned property moves.\u201d<\/p>\n
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