When a video is then captured under those modified conditions, it automatically records a hidden signature linked to the physical environment which can be used as a fingerprint to verify authenticity later on.<\/p>\n
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Physical location watermarks<\/p>\n The resilience of this new type of system is important, the startup says, because it can\u2019t be added after recording, it survives compression and filtering, it doesn\u2019t need specialist tools (and works with smartphone cameras), and is designed to withstand AI hacking attempts.<\/p>\n \u201cI am certain we\u2019ve got a real working solution to one of the biggest issues in the age of digital communication and media,\u201d founder and inventor Daniel Oblitas Garafulic wrote. \u201cWe can now create a space where video footage can be trusted beyond any doubt.\u201d<\/p>\n Lightmark positions the technology in two separate fields \u2013 firstly, it\u2019s a response to the years-old problem of online piracy. The company used the May 2024 fight between Tyson Fury and Oleksandr Usyk as an example, noting that the event lost more than \u00a3100 million to illegal streaming in a single night.<\/p>\n The company says its system could help identify exactly which camera feed or venue source is behind leaking the pirated footage.<\/p>\n Globally, Kearney says<\/a> the online video piracy market is estimated to be worth a staggering $75 billion a year in lost revenue, but by 2028 this could climb to $125 billion as the trend shows no sign of slowing down.<\/p>\n Secondly, the technology could also be used to rule out AI-generated deepfakes and other video-based misinformation campaigns, with the founders crediting deepfakes with fooling three in four prospective victims.<\/p>\n <\/p>\n Lightmark\u2019s work is noteworthy for two distinct reasons \u2013 the shift from trying to determine authenticity after content has circulated to \u201cpre-capture authentication,\u201d and the addition of using physical \u201ctrusted recording environments\u201d on top of existing software solutions.<\/p>\n What to read next<\/p>\n \u201cLightmark turns the lighting in a Ministry of Defence facility, an R&D lab, or a command centre into a tamper-proof signature on every video filmed inside it,\u201d Bifrost Defence MD Nicholas MacGowan shared.<\/p>\n In a press release, the startup criticized existing systems for being insufficient, with C2PA metadata standards not protected against being stripped and AI-based detectors being more prone to errors.<\/p>\n A UK patent application for the technology covering 15 core claims has already been filed, and the startup is looking to raise \u00a31.5 million to move from prototype to early commercial deployments as soon as 2027.<\/p>\n Lightmark\u2019s technology could be useful across political speeches, interviews, press conferences and other international discussions, such as those carried out by the UN. Its developers also argue that it could have major implications for defense and intelligence, as well as war crime investigations and frontline reporting amid ongoing geopolitical tensions.<\/p>\n \n Follow TechRadar on Google News<\/a> and add us as a preferred source<\/a> to get our expert news, reviews, and opinion in your feeds.<\/p>\n","protected":false},"excerpt":{"rendered":"Lightmark is trying to verify the authenticity of any video \u2013 from any cameraIt turns your physical filming…\n","protected":false},"author":2,"featured_media":587702,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":["post-587701","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/587701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=587701"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/587701\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/587702"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=587701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=587701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=587701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Google](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/04\/diM9tpwF2Lz85R8q85CT78.jpg\")
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