![\"WhatsApp](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/05\/1779074845_789_0x0.jpg\")
<\/p>\n<\/p>\n
All change for WhatsApp AI<\/p>\n
AFP via Getty Images<\/p>\n
\u201cMost AI chats keep a record of what you ask them,\u201d WhatsApp warns, \u201cand all your prompts add up.\u201d The secure messenger has just launched Incognito Chat<\/a>, which it assures iPhone and Android users will keep all their AI questions and answers \u201ctruly private.” <\/p>\n Not even WhatsApp or Meta will be able to see what you ask, WhatsApp says in a PR pitch that includes a video built on the premise that no one needs to know \u201cwhat\u2019s keeping you up at night.\u201d <\/p>\n Forbes\u2018Avoid Disruption\u2019\u2014Microsoft Updates Windows Before June DeadlineBy Zak Doffman<\/a><\/p>\n WhatsApp rightly points out that \u201cten years ago we brought the world end-to-end encryption.” They were not the first to fully encrypt messages, Apple got there earlier, but WhatsApp popularized it. \u201cNow we are extending this privacy to chats with Meta AI,\u201d the messenger says.<\/p>\n There\u2019s a clear irony here \u2014 WhatsApp and Meta make for uneasy bedfellows. One pushes privacy while the other is a digital advertising behemoth built on user data. But that contradiction is not new. It has persisted ever since Facebook acquired WhatsApp in 2014.<\/p>\n All change for WhatsApp AI<\/p>\n AFP via Getty Images<\/p>\n \u201cOther apps have introduced incognito-style modes,\u201d WhatsApp says, but they can still see the questions coming in and the answers going out. Incognito Chat with Meta AI is truly private \u2014 “no one can read your conversation, not even us.”<\/p>\n The primary target for this campaign is not ChatGPT or Claude or even Copilot\u2014 it\u2019s Gemini. Google\u2019s AI engine is now stitched through the Android ecosystem and a wide range of other platforms and services. Google\u2019s Gmail, Photos, Drive, Calendar all now bake AI into their core<\/a> offering. And the new Personalized Intelligence<\/a> update collates data across the lot.<\/p>\n All this will come to the fore when Apple eventually sorts out its own AI strategy and catches iPhone up with other platforms. Its hybrid approach will likely let users decide what AI engine to use, albeit the assumption remains that Apple\u2019s Private Cloud Compute will deliver a similar level of privacy.<\/p>\n