Coming from a “Big Tech” role, Brittin has no prior editorial or programme-making experience, but his job now is to make the BBC fit for the future.<\/p>\n
Speaking to Radio 4’s Today programme on Monday, award-winning comedy producer Ash Atalla said Brittin has “got a job on” to turn the organisation from “a broadcast-first organisation into a digital organisation”.<\/p>\n
“I think the time pressure he’s under to make that happen is immense,” said Atalla.<\/p>\n
“The BBC is brilliant at making television shows. I think the BBC has been a little lethargic at making it digital first, then really meeting young audiences, in particular where they are, which is online.<\/p>\n
“There’s a real clock on it because one of the things that frightens me most of all is when people say, ‘We’ll miss the BBC when it’s gone’. I certainly will and you certainly will, but I’m not sure that our children will, or their children will, because they don’t have the nostalgia around the BBC.”<\/p>\n
Peter Barron, former editor of BBC current affairs TV show Newsnight, worked with Brittin as head of communications at Google and agrees there is a “sense of urgency” for change in “a couple of big areas”.<\/p>\n
“There’s clearly the digital point that Ash makes,” Barron said. “I think also public trust is a huge issue.<\/p>\n
“There are, unfortunately, swaths of the British population for whom the BBC is no longer for them – both on the left and the right.”<\/p>\n
He continued: “A lot of young people these days say, ‘Well, I don’t consume the BBC’.<\/p>\n
“Actually, the reality is they do consume the BBC, but maybe they don’t realise they’re consuming BBC.”<\/p>\n","protected":false},"excerpt":{"rendered":"Coming from a “Big Tech” role, Brittin has no prior editorial or programme-making experience, but his job now…\n","protected":false},"author":2,"featured_media":590471,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[59,57,58,50,56,54,55],"class_list":["post-590470","post","type-post","status-publish","format-standard","has-post-thumbnail","category-united-kingdom","tag-gb","tag-great-britain","tag-greatbritain","tag-news","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/590470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=590470"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/590470\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/590471"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=590470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=590470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=590470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}