Boxxer’s new groundbreaking broadcast deal with BBC is being hailed as a historic moment for the sport and one that breathes new life into British boxing at a pivotal juncture where the country are trying to naturally bridge the generational gap searching for new pay-per-view stars of the future, according to the promotion’s chief and founder Ben Shalom.<\/p>\n
During a rare interview with talkSPORT this weekend, the UK’s youngest promoter spoke with renewed excitement about what the future holds for his stable and British boxing as a whole after agreeing a multi-fight deal to screen their shows on free-to-air television.<\/p>\n
“We dreamed of doing this \u2014 have to thank the BBC as it’s a monumental move, to put world-class boxing on primetime television. This is how it grows and builds household names, the younger audiences are all engaging but how do we get it in-front of the biggest possible audience? <\/p>\n
“Everything all week on BBCiPlayer, then two to two-and-a-half hours’ leading into Match of the Day on a multi-fight, multi-year deal. It’s amazing for us at Boxxer, the fighters, but I genuinely believe it’s a historic moment for the sport. We’re always competing for eyeballs and this puts us on the front page.”<\/p>\n
As reported by The Ring’s Dec Taylor on Friday morning<\/a>, Boxxer had announced their new broadcast deal after being locked into an exclusive \u00a336million contract with Sky Sports. <\/p>\n This news update sees them bring professional boxing back to traditional BBC programming for the first time in two decades, prompting renewed optimism about the sport’s audience reach at a time where other sports are receiving similar shine across British shores.<\/p>\n As recently as March\u2019s historic all-female card, topped by Lauren Price\u2019s dominant decision win over Natasha Jonas<\/a>, the 30-year-old promoter revealed the two sides were closing to agreeing terms on an undisclosed extension to their four-year deal. Simpson similarly spoke with optimism that his ever-increasing stock would be exposed to new audiences on the BBC in conversation with talkSPORT on Saturday night. <\/p>\n His promoter cited success in other sports – namely the Lionesses’ international triumphs and the England cricket team – as sporting moments which have brought the nation together on free-to-air television. Having boxing finally among them is considered a win. <\/p>\n “Sometimes because boxing is so far removed from the everyday man in the street – on big streaming platforms or too expensive – to show fighters having their defining moments in the sport in-front of record-breaking audiences, that’s what the sport is about.”<\/p>\n <\/p>\n As he teased a ‘spectacular’ first event, Boxxer plan to schedule at least two shows before Christmas with unconfirmed reports of a September 27 date featuring Frazer Clarke-Jeamie TKV for their first offering — before an agreement for two more shows in early 2026. <\/p>\n “Participation has gone through the roof, government getting involved, what it does for kids on the street. I think the BBC have recognised that and it’s the right time to bring it back.<\/p>\n He reiterated they’ll be travelling across the country and still staging events in different big arenas – from the Co-Op Live and Manchester Arena to The O2 and Birmingham’s Utilita Arena as has been the case in recent years. <\/p>\n","protected":false},"excerpt":{"rendered":"Boxxer’s new groundbreaking broadcast deal with BBC is being hailed as a historic moment for the sport and…\n","protected":false},"author":2,"featured_media":59083,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[243,32055,2560,101,56,54,55],"class_list":{"0":"post-59082","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-boxing","8":"tag-bbc","9":"tag-ben-shalom","10":"tag-boxing","11":"tag-sports","12":"tag-uk","13":"tag-united-kingdom","14":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/59082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=59082"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/59082\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/59083"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=59082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=59082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=59082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Instead, as it turned out, Sky have ventured elsewhere after letting the deal expire after their Barnsley bill topped by Callum Simpson\u2019s dramatic comeback win over Ivan Zucco<\/a>.<\/p>\n