{"id":592741,"date":"2026-05-19T16:13:11","date_gmt":"2026-05-19T16:13:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/592741\/"},"modified":"2026-05-19T16:13:11","modified_gmt":"2026-05-19T16:13:11","slug":"boss-of-trendy-london-coffee-chain-says-he-makes-just-18p-profit-on-4-10-flat-white","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/592741\/","title":{"rendered":"Boss of trendy London coffee chain says he makes just 18p profit on \u00a34.10 flat white"},"content":{"rendered":"

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The founder of upmarket coffee chain Grind<\/a> has claimed that his \u00a34.10 flat whites only make an 18p profit.<\/p>\n

Grind, which got its start in London\u2019s east end in 2011 out of David Abrahamovitch\u2019s father\u2019s old mobile shop on the Old Street<\/a> roundabout, has a large menu of coffees starting at \u00a33.20 for an espresso. The most expensive coffee<\/a> on its menu, a salted caramel frappe, costs \u00a35.80.<\/p>\n

But the founder has claimed that its costly coffees are justified by the cost breakdown, which has to take into consideration the staff costs, the goods they come in, rent for the building and VAT.<\/p>\n

Per Mr Abrahamovitch\u2019s calculations, for a \u00a34.10 flat white, \u00a31.60 is assigned to staff costs, paying the salaries of baristas, waiters and head office. A further 55p accounts for the mugs and paper cups the coffee<\/a> comes in; another 96p is for core operating costs, VAT takes 68 p and then various discounting costs add 13p. Mr Abrahamovitch claims this means he makes 18p profit on each flat white.<\/p>\n

To justify the price, he told The Times<\/a>: \u201cOur flat white has to be best in class.\u201d<\/p>\n

\"CoffeeCoffee prices have soared since 2024, Grind has said (Getty)<\/p>\n

He added: \u201cThe truth is, it\u2019s not just coming for a coffee. It\u2019s an escape from the office, a treat for a moment in the day. Almost like when people used to nip out for a cigarette break.\u201d <\/p>\n

The firm reportedly claimed that other costs are on the rise, which they have tried not to pass on to customers. The price of green coffee beans, which have yet to be roasted, has more than doubled since 2024.<\/p>\n

Mr Abrahamovitch\u2019s coffee brand has franchised out into 11 sites and three trucks across the UK since 2011. It also has a franchise in Dubai airport, a partnership with British Airways, and produces coffee pods and canned drinks stocked across the UK.<\/p>\n

The UK\u2019s biggest cafe chains are thought to be losing custom to premium coffee brands such as Grind and Black Sheep, according to analysis from hospitality data provider Meaningful Vision for the Financial Times<\/a> in January. <\/p>\n

Costa Coffee<\/a>, which was reportedly at risk of being sold by Coca-Cola at the start of the year, was not the only chain under pressure; Starbucks closed stores in the UK last year and Pret A Manger dropped in value last September.<\/p>\n","protected":false},"excerpt":{"rendered":"Your support helps us to tell the story From reproductive rights to climate change to Big Tech, The…\n","protected":false},"author":2,"featured_media":592742,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[84,89471,6494,202754,1294,89472,59,11237,25747,3873,6487,2023,202753,56,54,55,659],"class_list":["post-592741","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-business-finance-and-industry","tag-color-image","tag-cooling-rack","tag-economy","tag-finance-and-economy","tag-gb","tag-horizontal","tag-merchandise","tag-new-york-city","tag-photography","tag-retail","tag-roasted-coffee-bean","tag-uk","tag-united-kingdom","tag-unitedkingdom","tag-usa"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/592741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=592741"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/592741\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/592742"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=592741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=592741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=592741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}