{"id":594175,"date":"2026-05-20T10:50:22","date_gmt":"2026-05-20T10:50:22","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/594175\/"},"modified":"2026-05-20T10:50:22","modified_gmt":"2026-05-20T10:50:22","slug":"google-search-as-you-know-it-is-over","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/594175\/","title":{"rendered":"Google Search as you know it is over"},"content":{"rendered":"

The era of the \u201cten blue links\u201d is officially over. <\/p>\n

At its Google I\/O conference on Tuesday, Google unveiled an AI-powered overhaul of Search centered around a reimagined \u201cintelligent search box\u201d \u2014 what the company describes as the biggest change to this entry point to the web since the search box debuted more than 25 years ago.<\/p>\n

Instead of returning a simple list of links, Google Search will drop users into AI-powered interactive experiences at times. Google is also introducing tools that can dispatch \u201cinformation agents\u201d to gather information on a user\u2019s behalf, along with tools that let users build personalized mini apps tailored to their needs.<\/p>\n

\u00a0<\/p>\n

The resulting experience will no longer look much like how people envision Google Search, which has long been defined by ranked links to websites that have the information you need.<\/p>\n

With the revamped Search experience, the new search box simply expands to accommodate longer, more conversational queries, rather than making you decide what type of search experience or mode you want to choose at the start of your query. It will also have a new AI-powered query suggestion system that goes beyond autocomplete to help people craft more complex and nuanced queries, Google says.<\/p>\n

Google\u2019s AI Overviews will also allow users to ask follow-up questions in AI Mode, beginning Tuesday, the company noted.<\/p>\n

\"\"Image Credits:Google<\/p>\n

Google is also introducing agentic capabilities and AI-powered interactive features into the search experience. This means people will spend even less time clicking the traditional blue links that Google Search used to return.<\/p>\n

Starting this summer, people will be able to create, customize, and manage multiple new \u201cinformation agents\u201d within Google Search. These agents can work in the background 24\/7 to track changes on the web and alert you to new information. For instance, you could have an agent track market movements based on customer parameters, Google suggests.<\/p>\n

\"\"Image Credits:Google<\/p>\n

While the underlying technology here is powered by AI, which makes it more capable, the idea itself is not a new one.<\/p>\n

In 2003, Google launched Google Alerts<\/a>, a change-detection service that emailed users when new web results matched their search terms. The web was smaller and more manageable then, of course, so this became a part of many information workers\u2019 tool sets. (That service still exists<\/a> in some form but is no longer the way most web users go about acquiring new information.)<\/p>\n

Information-gathering agents are an evolution of Google Alerts. Beyond spotting changes, they can make sense of them, too.<\/p>\n

\u201cYou could send an alert to track market movements in a particular sector with very specific parameters, and the agent will map out a monitoring plan for you, including the tools and the data it needs to access \u2014 like our real-time finance data,\u201d Google\u2019s head of Search, Liz Reid, explained in a press briefing. \u201cAnd it will then keep track of those changes and let you know when the conditions are met, and provide a synthesized update with links and information you can dive into further,\u201d she added.<\/p>\n

\"\"Image Credits:Google<\/p>\n

This shift means that \u201csearching the web\u201d will increasingly be performed by AI agents rather than humans. Instead, people will focus more on acting on the information those agents provide instead of manually clicking links. <\/p>\n

\"\"Image Credits:Google<\/p>\n

Links will become an afterthought with the coming changes to the Search results experience, which builds on Google\u2019s earlier launches of AI search features, like its short summaries known as AI Overviews and its conversational search, AI Mode.<\/p>\n

AI Overviews are now used by more than 2.5 billion monthly users; meanwhile, its conversational search mode, launched last year, now tops 1 billion monthly users. (ChatGPT, for comparison, has 900 million weekly active users<\/a>, as of earlier this year. This suggests that ChatGPT is now seeing more frequent engagement, with users coming back repeatedly throughout the week, while Google has more total unique people touching its AI features over the course of a month.)<\/p>\n

Now, thanks to a combination of Gemini and Google Antigravity<\/a>, the company\u2019s agentic development platform, Search results will begin to look more like interactive web pages.<\/p>\n

\"\"Image Credits:Google<\/p>\n

\u201cSearch can build custom experiences just for your individual questions, from dynamic layouts, interactive visuals to persistent and stateful project spaces that you can return to again and again,\u201d says Reid. One of the ways Google is integrating these new capabilities is with \u201cgenerative UI\u201d (user interface), where it builds custom widgets and visualizations on the fly in answer to users\u2019 search questions. <\/p>\n

You can imagine, for example, how a question about black holes in space could lead to an interactive visual that brings the concept to life, Reid said, adding that users can then ask follow-up questions and see Google respond with brand-new visuals in real time.<\/p>\n

\"\"Image Credits:Google<\/p>\n

Google says the new system was built in partnership with the Google DeepMind team and uses Gemini Flash 3.5. It will roll out to everyone who uses Google, free of charge, this summer. <\/p>\n

In addition, Google will allow users to tap into Antigravity to build their own customizable, stateful experiences \u2014 think \u201cmini apps\u201d \u2014 directly in Search using natural-language commands. Again, this isn\u2019t so much about information retrieval as it is about action. For instance, you could build a meal-planning app using information from your own calendar to help you decide what to prep and when to eat, or a fitness app created for your specific goals.<\/p>\n

\"\"Image Credits:Google<\/p>\n

Combined, these changes will likely further decimate Google referrals to publishers, which have already been suffering from declining referrals due to AI Overviews. This has put some ad-dependent media operations out of business, and now things will likely get worse.<\/p>\n

There\u2019s little time left for publishers to adapt. The new search box is arriving this week, and generative UI is arriving this summer. Both are free. The mini-app-building feature and information agents will roll out first to Google AI Pro and Ultra subscribers this summer.<\/p>\n

But Google\u2019s long-term plan is to make its AI technology more broadly accessible, including its personal AI agent Spark, which will eventually be free, as will many of the AI features. <\/p>\n

\u201cPart of the reason we focus on delivering frontier models \u2014 highly capable, but also very efficient, fast, and at a lower price \u2014 is because we want to bring it to as many people as possible, and so I think that\u2019s an area where we will shine,\u201d Google CEO Sundar Pichai said in a press briefing ahead of I\/O.<\/p>\n

When you purchase through links in our articles, we may earn a small commission<\/a>. This doesn\u2019t affect our editorial independence.<\/p>\n","protected":false},"excerpt":{"rendered":"The era of the \u201cten blue links\u201d is officially over. At its Google I\/O conference on Tuesday, Google…\n","protected":false},"author":2,"featured_media":594176,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,100000,733,4308,844,203082,5677,86,56,54,55],"class_list":["post-594175","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-ai-search","tag-artificial-intelligence","tag-artificialintelligence","tag-google","tag-google-io-2026","tag-google-search","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/594175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=594175"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/594175\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/594176"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=594175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=594175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=594175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}