{"id":596248,"date":"2026-05-21T13:49:09","date_gmt":"2026-05-21T13:49:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/596248\/"},"modified":"2026-05-21T13:49:09","modified_gmt":"2026-05-21T13:49:09","slug":"tui-ends-sponsorship-of-channel-4s-married-at-first-sight","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/596248\/","title":{"rendered":"Tui ends sponsorship of Channel 4&#8217;s Married at First Sight"},"content":{"rendered":"<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The women featured in Panorama said the show did not do enough to protect them.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Lawyers for CPL, the independent production company that makes the UK version of the show, said its welfare system was &#8220;gold standard&#8221; and industry-leading, and that it acted appropriately in all these cases.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Bryan said it was &#8220;a big deal&#8221; for Tui to pull out of the Australian edition &#8211; sometimes called MAFS Oz &#8211; as well as the UK one, because &#8220;it&#8217;s a hugely popular and lucrative show for Channel 4, especially with younger viewers&#8221;. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Channel 4 was aware of some allegations before broadcast, and all the episodes featuring the women had been available on its streaming service.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Speaking on Good Morning Britain on Thursday, Ofcom&#8217;s chief executive Dame Melanie Dawes said the media regulator will tighten its guidance around reality shows if necessary.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;What we always try to avoid is being really specific about, &#8216;You can do this and you can&#8217;t do that&#8217;, because fundamentally the responsibility is with Channel 4 and its production company, or with ITV or BBC or whoever is producing these shows, to get this right,&#8221; she explained.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;If they have not got right, this is going to be a serious issue.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;It&#8217;s very live, but it does raise really serious concerns. If we need to tighten our guidance then we absolutely will.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">She continued: &#8220;Sometimes we do have these wake-up calls where, as a country, we just go, &#8216;This has gone too far.'&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">On Monday afternoon, Channel 4 said it had removed all episodes from streaming and linear services, alongside MAFS UK social channels.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\"><a href=\"https:\/\/www.bbc.co.uk\/news\/articles\/clyp50kg9k8o\" class=\"ssrcss-1e0jzsh-InlineLink e1kn3p7n0\" rel=\"nofollow noopener\" target=\"_blank\">Channel 4&#8217;s CEO said on Wednesday<\/a> she was &#8220;deeply sorry&#8221; over women&#8217;s distress, saying it was &#8220;clear&#8221;.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Priya Dogra previously declined to apologise when asked by a reporter following the broadcast of Panorama on Monday, although she did express her &#8220;sympathy&#8221; for those who had spoken up.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">But speaking at a press briefing on Wednesday to mark the release of the network&#8217;s annual report, she apologised and said she had found the women&#8217;s accounts &#8220;very troubling&#8221; to watch.<\/p>\n","protected":false},"excerpt":{"rendered":"The women featured in Panorama said the show did not do enough to protect them. Lawyers for CPL,&hellip;\n","protected":false},"author":2,"featured_media":596249,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[96,391,56,54,55],"class_list":["post-596248","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-entertainment","tag-tv","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/596248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=596248"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/596248\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/596249"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=596248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=596248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=596248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}