{"id":600682,"date":"2026-05-24T01:01:12","date_gmt":"2026-05-24T01:01:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/600682\/"},"modified":"2026-05-24T01:01:12","modified_gmt":"2026-05-24T01:01:12","slug":"celebs-and-influencers-tout-n-a-d-but-is-the-supplement-effective","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/600682\/","title":{"rendered":"Celebs and Influencers Tout N.A.D.+. But Is the Supplement Effective?"},"content":{"rendered":"<p class=\"css-ac37hb evys1bk0\">Gwyneth Paltrow has tried it. So have Kendall Jenner and Hailey Bieber. And lest you think this product is just for women, know that influencers such as Andrew Huberman, Bryan Johnson and Gary Brecka have all endorsed its use, too.<\/p>\n<p class=\"css-ac37hb evys1bk0\"><a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2025\/10\/23\/well\/nad-boosting-longevity.html\" title=\"\" rel=\"nofollow noopener\" target=\"_blank\">Nicotinamide adenine dinucleotide, or N.A.D.+<\/a>, has been among the hottest <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2025\/09\/11\/well\/anti-aging-supplements-longevity.html\" title=\"\" rel=\"nofollow noopener\" target=\"_blank\">anti-aging supplements<\/a> for several years. It\u2019s sold by trendy supplement companies as well as retail giants like Walgreens and Walmart.<\/p>\n<p class=\"css-ac37hb evys1bk0\">The molecule is critical for <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2026\/02\/19\/well\/mitochondria-longevity-health.html\" title=\"\" rel=\"nofollow noopener\" target=\"_blank\">cellular metabolism<\/a> and other fundamental biological processes, and scientists and supplement companies alike have asserted that its levels drop with age. The idea that taking an N.A.D.+ supplement could help with healthy aging took off, despite the fact that evidence showing a benefit in humans is slim.<\/p>\n<p class=\"css-ac37hb evys1bk0\">And new research suggests that part of the thinking that helped to fuel the booming market for these supplements may be wrong. <a class=\"css-yywogo\" href=\"https:\/\/www.nature.com\/articles\/s42255-026-01537-5\" title=\"\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">A study published this month<\/a> in Nature Metabolism showed that blood levels of N.A.D.+ don\u2019t actually fall with age. Another recent study, which was published as a <a class=\"css-yywogo\" href=\"https:\/\/www.biorxiv.org\/content\/10.1101\/2025.02.24.639825v1.full\" title=\"\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">preprint paper<\/a> in February and has not yet been peer reviewed, had the same conclusion.<\/p>\n<p class=\"css-ac37hb evys1bk0\">\u201cIt did sort of become dogma that N.A.D.+ levels decline with age universally and that that\u2019s contributing to age-related functional declines,\u201d said Matt Kaeberlein, an affiliate professor at the University of Washington who has studied N.A.D.+ but was not involved in the new research. \u201cThis should cause people to question how much of that is reality.\u201d<\/p>\n<p class=\"css-ac37hb evys1bk0\">In the latest study, the researchers analyzed blood samples from seven data sets, comprising more than 300 people total. Some of the data compared younger and older adults; other data came from <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2026\/05\/11\/well\/frailty-aging.html\" title=\"\" rel=\"nofollow noopener\" target=\"_blank\">frail individuals<\/a> and elite athletes. The study did show that supplementation could increase N.A.D.+ levels, but found no evidence that they decline with age.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Riekelt Houtkooper, a professor of translational metabolism at Amsterdam University Medical Center who led the research, said his team initially conducted the study because they hoped to develop a biomarker test to help people decide whether they should take an N.A.D.+ supplement. He said they were \u201cvery disappointed with the results.\u201d<\/p>\n<p class=\"css-ac37hb evys1bk0\">Not everyone is discouraged by the findings. Joseph Baur, a professor of physiology at the University of Pennsylvania who was not involved in the research, said that while it was valuable to know what happens with N.A.D.+ blood levels, when it comes to the fundamental theory about N.A.D.+ and aging, \u201cI don\u2019t think it changes things in a major way.\u201d<\/p>\n<p class=\"css-ac37hb evys1bk0\">That\u2019s because a <a class=\"css-yywogo\" href=\"https:\/\/www.nature.com\/articles\/s42255-025-01387-7\" title=\"\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">handful of other studies<\/a> in humans have found that N.A.D.+ levels do drop in certain tissues, including muscle and brain, Dr. Baur said. (Dr. Houtkooper <a class=\"css-yywogo\" href=\"https:\/\/www.nature.com\/articles\/s43587-022-00174-3\" title=\"\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">published one such study in 2022<\/a>.) Dr. Baur acknowledged, though, that this research is still \u201cpreliminary.\u201d<\/p>\n<p class=\"css-ac37hb evys1bk0\">According to Dr. Baur, a bigger question is whether the <a class=\"css-yywogo\" href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC7442590\/\" title=\"\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">age-related decline<\/a> that occurs in tissues is enough to cause impairment. Experts know that extremely low levels of N.A.D.+ results in serious health problems. But normal aging is linked to a much smaller drop \u2014 by some estimates about 30 percent. And <a class=\"css-yywogo\" href=\"https:\/\/www.cell.com\/cell-metabolism\/fulltext\/S1550-4131(25)00212-8\" title=\"\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">a study published last year<\/a> that was conducted in mice found that reducing N.A.D.+ levels in muscle by as much as 85 percent didn\u2019t appear to affect their functioning.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Andrew Shao, the senior vice president of global regulatory and scientific affairs at Niagen Bioscience, which sells N.A.D.+ supplements, said that, for him, the new study \u201cchanges very little.\u201d Like Dr. Baur, he thinks the research showing that N.A.D.+ declines in tissue is more important.<\/p>\n<p class=\"css-ac37hb evys1bk0\">The theory that N.A.D.+ declines with age emerged roughly 20 years ago, Dr. Kaeberlein said, stemming from studies in yeast, worms and mice that showed that increasing levels of the molecule could improve longevity. But scientists weren\u2019t able to study whether a decline occurs in humans until more recently because testing blood levels of N.A.D.+ is technically very tricky, he added.<\/p>\n<p class=\"css-ac37hb evys1bk0\">However, the theory took off and \u201coutpaced the actual data,\u201d Dr. Kaeberlein said. \u201cYou get high-profile people writing review articles, talking at conferences, nowadays going on podcasts stating what I would say are early stage models as if they are proven fact.\u201d<\/p>\n<p class=\"css-ac37hb evys1bk0\">\u201cAnd as soon as it got into the supplement space,\u201d he continued, \u201cthe need for data kind of went out the window, and it all became a marketing exercise.\u201d<\/p>\n<p class=\"css-ac37hb evys1bk0\">Dr. Shao acknowledged that \u201cthe message to the consumers and messages spread by influencers out there has probably been oversimplified.\u201d He added: \u201cWhen we say N.A.D.+ levels are declining with age, we probably need to do some education\u201d to clarify that what the evidence shows is that\u2019s happening in tissue, not blood.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Dr. Houtkooper hasn\u2019t given up on the therapeutic potential of N.A.D.+, though he said he didn\u2019t think there was any reason for normal, healthy individuals to take it as a supplement. Rather than focusing on general aging, he is investigating whether it could be beneficial for people with rare genetic conditions that affect cellular metabolism.<\/p>\n<p class=\"css-ac37hb evys1bk0\">\u201cThere\u2019s a lot of possibility still in the field of N.A.D.+,\u201d Dr. Houtkooper said. But, he added, \u201cI think over the past 15 years or so it has been incredibly hyped.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Gwyneth Paltrow has tried it. So have Kendall Jenner and Hailey Bieber. And lest you think this product&hellip;\n","protected":false},"author":2,"featured_media":600683,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[205061,191274,102,6958,205062,6636,56072,547,56,54,55],"class_list":["post-600682","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-advertising-and-marketing","tag-dietary-supplements-and-herbal-remedies","tag-health","tag-longevity","tag-nature-metabolism-journal","tag-nutrition","tag-online-advertising","tag-research","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/600682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=600682"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/600682\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/600683"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=600682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=600682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=600682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}