{"id":60265,"date":"2025-08-11T23:24:11","date_gmt":"2025-08-11T23:24:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/60265\/"},"modified":"2025-08-11T23:24:11","modified_gmt":"2025-08-11T23:24:11","slug":"is-zaha-hadid-architects-still-the-most-popular-practice-on-social-media","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/60265\/","title":{"rendered":"Is Zaha Hadid Architects still the most popular practice on social media?"},"content":{"rendered":"

The rankings, published in June by Beedier\u2019s Social Media Zeitgeist<\/a>, count the followers on Instagram, X, Facebook and LinkedIn for \u2018every architecture studio\u2019 in the UK. And they show that ZHA still tops the chart.<\/p>\n

The practice has an impressive 3.1 million worldwide followers across the four platforms, with 100,000 more followers than in March 2024, when the AJ first covered the quarterly findings<\/a> .<\/p>\n

Catching up in second place is Foster + Partners<\/a> \u2013 the UK\u2019s largest practice by number of architects. The global brand has almost 1.7 million followers, the majority of which (717,000) are on LinkedIn. That compares with 1.4 million in March last year, when LinkedIn accounted for 582,000 followers.<\/p>\n

Fosters had the highest growth in social media reach of any UK practice in the last quarter, Beedier says. It acquired 64,000 new followers in the three months to June while ZHA gained 42,000 new followers in the same period.<\/p>\n

But there remains a significant gap between the top two firms and the other 98 ranked practices. The next three practices listed by popularity are: John Pawson<\/a> (518,000 total followers, up from 455,000 in March 2024), David Chipperfield Architects<\/a> (315,000, up from 297,000) and Heatherwick Studio<\/a> (253,000, up from 203,000).<\/p>\n

The only shift among the top 10 practices in the last three months was Populous, which was missing from Beedier\u2019s initial rankings last year. Populous<\/a> moved up one spot to ninth place after acquiring 11,000 followers in the last three months to June, bringing its total followers to 169,000.<\/p>\n

The practice says that in March 2024, it had a total of 122,000 followers \u2013 (27,000), X (15,000), Facebook (10,000) and LinkedIn (70,000) \u2013 which would have placed it in ninth spot when the AJ last covered the rankings.<\/p>\n

Providing an overall snapshot of the profession on social media, Breedier said UK architects collectively had 24.7 million followers across the four most widely used social media platforms, with Instagram the most followed, accounting for just over half of all followers (12.98 million). The next most popular platform is LinkedIn, at 6.17 million followers.<\/p>\n

This compares to 21.2 million total followers for UK practices in March 2024, when the AJ last covered the rankings.<\/p>\n

Practice
\nLocation
\nTotal followers
\nInstagram
\nLinkedIn
\nX
\nFacebook<\/p>\n

1
\nZaha Hadid Architects
\nIslington
\n3,140,379
\n1,548,909
\n792,100
\n497,289
\n302,081<\/p>\n

2
\nFoster + Partners
\nWandsworth
\n1,685,623
\n570,874
\n717,603
\n131,706
\n182,017<\/p>\n

3
\nJohn Pawson
\nIslington
\n518,874
\n460,616
\n\u2013
\n\u2013
\n5,658<\/p>\n

4
\nDavid Chipperfield Architects
\nWestminster
\n315,312
\n202,891
\n202,891
\n\u2013
\n11,023<\/p>\n

5
\nHeatherwick Studio
\nCamden
\n253,186
\n156,372
\n95,938
\n\u2013
\n796<\/p>\n

6
\nKoto Design
\nBideford
\n209,502
\n179,052
\n1,222
\n404
\n2,481<\/p>\n

7
\nGrimshaw
\nIslington
\n180,911
\n57,361
\n103,225
\n10,61
\n9,713<\/p>\n

8
\nAdjaye Associates
\nWestminster
\n172,669
\n96,266
\n32,196
\n11,573
\n17,034<\/p>\n

9
\nPopulous
\nWandsworth
\n169,154
\n37,718
\n104,266
\n16,091
\n11,079<\/p>\n

10
\nInitiate Architecture
\nBridgend
\n162,535
\n143,208
\n753
\n\u2013
\n261<\/p>\n

11
\nRSHP
\nCity of London
\n137,656
\n67,874
\n42,595
\n11,120
\n6,804<\/p>\n

12
\nStr\u00f6m Architects
\nLymington
\n121,224
\n84,384
\n1,889
\n11,536
\n11,057<\/p>\n

13
\nGregory Phillips Architects
\nWestminster
\n110,537
\n105,397
\n594
\n788
\n2,895<\/p>\n

14
\nBDP
\nManchester
\n108,796
\n14,000
\n73,082
\n16,184
\n5,530<\/p>\n

15
\nRMJM
\nEdinburgh
\n108,618
\n20,697
\n69,960
\n2,607
\n11,073<\/p>\n

16
\nStallan-Brand
\nGlasgow
\n104,381
\n102,578
\n1,265
\n496
\n\u2013<\/p>\n

17
\nMake Architects
\nCamden
\n101,724
\n23,398
\n46,775
\n27,991
\n1,152<\/p>\n

18
\nHawkins\\Brown
\nIslington
\n89,860
\n20,351
\n50,290
\n16,036
\n921<\/p>\n

19
\nFarshid Moussavi Architecture
\nCity of London
\n88,618
\n71,947
\n3,171
\n1,452
\n12,048<\/p>\n

20
\nBen Pentreath
\nCamden
\n75,900
\n70,464
\n1,291
\n4,145
\n\u2013<\/p>\n

The top 10 listed practices make up 28 per cent of all follower counts, having more than 6 million followers between them.<\/p>\n

Of the practices in the table with more than 500 followers across all platforms, 95 per cent have Instagram accounts with an average of 4,400 followers per account.<\/p>\n

X was the only platform to show falling numbers every quarter over the past year (September 2024 to June 2025), the report says. It adds that 85 studios have deleted their X accounts completely.<\/p>\n

Surprises on the list include Devon-based Koto Design<\/a>, which produces small timber cabins, and gained 30,000 followers in the last quarter \u2013 the third-highest increase after Fosters and ZHA \u2013 for its \u2018serene timber Instagramable retreats\u2019, which have earned the practice sixth place.<\/p>\n

Beedier also highlighted the growth of Westminster-based Gregory Phillips Architects<\/a>, which had the highest percentage growth outside the top 10 in the last year and has 110,537 followers, having gained 23,086 followers.<\/p>\n

\"\"<\/p>\n

Beedier\u2019s June 2025 report. UK practices\u2019 social media reach by platform<\/p>\n

Studios that outperformed others in the most recent quarter were Carmody Groarke<\/a> (3.96 per cent growth), Hopkins Architects<\/a> (3.88 per cent), Allies and Morrison<\/a> (3.70 per cent), Stanton Williams<\/a> (3.69 per cent), and Ascot Design<\/a> (3,65 per cent).<\/p>\n

Heatherwick Studio, which was described as being \u2018late to set up their Instagram account in July 2024\u2019 on the 30th anniversary of its founding, now sits at fifth place after enjoying the fifth-highest growth this quarter. Beedier noted that the Thomas Heatherwick-founded studio still trails David Chipperfield Architects by more than 65,000 followers.<\/p>\n

Morris + Company<\/a>, meanwhile, suffered an Instagram account hack and deletion last year, when it had 81,000 followers. Beedier, expressing sympathy, said the practice has \u2018steadily rebuilt their presence\u2019, regaining 11,000 followers. The studio now sits in 41st place, down from 10th in March last year.<\/p>\n

Regionally, London\u2019s share of followers dipped by 1.4 per cent for practices headquartered in the capital, moving from 68 per cent to 66.6 per cent. However, the overall total of followers moved upwards from 13.9 million to 16.5 million since the AJ last reported on the Beedier findings. The region with the second highest count is Scotland (5.3 per cent) followed by South East England (5.2 per cent).<\/p>\n

Beedier was founded by writer and designer Robert Park. Its\u00a0Social Media Zeitgeist<\/a> rankings were first published late last year.<\/p>\n

\"\"<\/p>\n

Beedier\u2019s June 2025 report. UK practices\u2019 social media reach by region<\/p>\n","protected":false},"excerpt":{"rendered":"The rankings, published in June by Beedier\u2019s Social Media Zeitgeist, count the followers on Instagram, X, Facebook and…\n","protected":false},"author":2,"featured_media":60266,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[6225,6485,6486,1120,96,56,54,55],"class_list":["post-60265","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-design","tag-entertainment","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/60265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=60265"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/60265\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/60266"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=60265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=60265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=60265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}