\n Holly Reynolds, 26, who lives in Amblecote and grew up in\u00a0Bromsgrove, opened up about taking a \u201cmassive risk\u201d by leaving behind a stable corporate career to build a successful online fitness business from scratch.\n<\/p>\n
\n Holly now works with clients across the UK and overseas after launching her coaching business, \u2018Lifted by Holly Autumn\u2019 in 2023.\n<\/p>\n
\n But Holly said the journey began during the Covid pandemic after she was furloughed from her construction office job.\n<\/p>\n
\n She said: \u201cI started my Instagram account in 2019 because I wanted to inspire people and share what worked for me.\n<\/p>\n
\n \u201cI was getting messages from people around me asking for advice and I realised I really enjoyed helping others.\u201d\n<\/p>\n
\n At the time, Holly was balancing a degree, personal training qualifications and a full-time corporate role, initially believing fitness coaching would simply become a side project.\n<\/p>\n
\n However, by 2021, she realised her passion lay elsewhere.\n<\/p>\n
\n She said: \u201cI remember thinking, \u2018I\u2019m not doing this job forever.\u2019\n<\/p>\n
\n \u201cIt was a massive risk because I\u2019d gone from having a really comfortable salary and stability to basically earning nothing.\u201d\n<\/p>\n
\n Before and after picture of one of Holly’s international clients (Image: Holly Reynolds)\n<\/p>\n
\n Holly officially left her office job in December 2022 and launched Lifted the following month.\n<\/p>\n
\n She said: \u201cThere was always this feeling that wouldn\u2019t go away telling me I had to explore it.\n<\/p>\n
\n \u201cI remember the moment I earned online what I used to earn in my corporate job.\n<\/p>\n
\n “That was when I knew I\u2019d made the right decision.\u201d\n<\/p>\n
\n Now with more than 50,000 followers across social media, Holly says her work focuses on sustainable fitness and helping women improve both physically and mentally.\n<\/p>\n
\n \u201cThe majority of my clients come to me not in a great place, not only physically but mentally too,\u201d she said.\n<\/p>\n
\n \u201cIt\u2019s not just about weight loss or the gym. It\u2019s about confidence, identity and helping women feel strong and healthy rather than chasing being skinny.\u201d\n<\/p>\n
\n Holly now helps clients across the UK and internationally with their fitness journey alongside hosting community events (Image: Holly Reynolds)\n<\/p>\n
\n Holly regularly hosts community fitness events and workshops and says building a supportive environment for women has become one of the most rewarding parts of her business.\n<\/p>\n
\n Holly says she has limited spaces for more clients who can book in a consultation with her through her Instagram page<\/a>.\n<\/p>\n \n She added: \u201cI genuinely love spending time with my clients and creating a community where people feel comfortable, supported and empowered.\n<\/p>\n \n \u201cI think 17-year-old Holly would be really proud of where I am now.\u201d\n<\/p>\n