{"id":604285,"date":"2026-05-26T06:24:08","date_gmt":"2026-05-26T06:24:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/604285\/"},"modified":"2026-05-26T06:24:08","modified_gmt":"2026-05-26T06:24:08","slug":"holistic-beauty-and-supplements-fuel-rapid-market-growth-trends","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/604285\/","title":{"rendered":"Holistic Beauty and Supplements Fuel Rapid Market Growth Trends"},"content":{"rendered":"

\n\tOver the last few years, beauty has seen a massive blurring of lines between the wellness<\/a> and health space and its convergence with beauty.<\/p>\n

\n\tIn a presentation at the WWD Beauty CEO Summit<\/a>, James Hart, president of YipitData, spoke about the current lack of separation between all categories and how inner beauty and supplements are driving growth.<\/p>\n

\n\tWhile the company has been around for the past 13 years, YipitData started in beauty in the past two years \u2014 but has seen growth quickly in the space. Now, the market research firm\u00a0works with more than 650 companies, including public and private investors and publicly traded companies.<\/p>\n

\n\tThe company has tapped into more than 12 million U.S. shoppers and their purchases both digitally and in-store, accessing data from Amazon, Walmart, Sephora and more.<\/p>\n

\n\t\u201cThere\u2019s a convergence of beauty, of wellness<\/a> and supplements, across all ages,\u201d said Hart. \u201cThis blurring is the next stage of growth \u2014 for those brands and retailers who take advantage of this are going to be the ones who ultimately win.\u201d<\/p>\n

\n\tOne of the noteworthy shifts YipitData has seen is the rise of holistic beauty, i.e., ingestibles, topicals and lifestyle products becoming part of a consumer\u2019s beauty routine. \u201cIn every dimension of beauty, these products are becoming more functional. Makeup behaves like skin care, body care is premiumizing,\u201d he continued.<\/p>\n

\n\tThe rise in overall health trends such as preventive care, longevity and GLP-1 adoption is also pushing consumers to think about beauty more broadly.<\/p>\n

\n\t\u201cSupplements are the fastest growing sector and we continue to see it to be this over the next 10 years,\u201d said Hart. \u201c$700 million in sales is a real number for beauty supplements alone, but more importantly, it\u2019s growing at a 20 percent rate, which is outpacing the broader beauty market.\u201d<\/p>\n

\n\tHart shared that this growth points to the why for consumers, who are looking for long-term solutions to systemic concerns and not just a short-term fix. And there\u2019s been a growing awareness among consumers about skin aging and acne that are linked to internal factors of hormones, strength, stress and metabolism \u2014 making ingestible products more effective.<\/p>\n

\n\tAmazon has become a dominant force in supplements and has 43 percent of the supplement category, according to Hart. Walmart and Target trail with 40 percent, Ulta Beauty owns 7 percent and Sephora captures 2 percent. But Ulta remains the fastest growing of all retailers \u2014 purchases in supplements have grown from 0.6 percent to 1.2 percent in the past two years.<\/p>\n

\n\tNutrifol has become one of the biggest companies on the market \u2014 capturing $1 of every $5 spent on supplements, or 20 percent of the market. New formats have also rapidly been released with gummies, ingestibles, drinks, powders and more.<\/p>\n

\n\tHart noted that this shift isn\u2019t just for one generation or cohort \u2014 this is a complete consumer behavior<\/a> change across generations and demographics.<\/p>\n

\n\t\u201cWhat\u2019s happening isn\u2019t just that the consumer is rapidly changing in terms of demand, but also the products are rapidly evolving. There\u2019s a really big opportunity for brands that want to lean into this by delivering what their customers want and gain some of this share \u2014 especially with the new growth that\u2019s to come over the next decade,\u201d Hart concluded.<\/p>\n","protected":false},"excerpt":{"rendered":"Over the last few years, beauty has seen a massive blurring of lines between the wellness and health…\n","protected":false},"author":2,"featured_media":604286,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[206061,2100,102,6636,56,54,55,7268],"class_list":["post-604285","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-beauty-ceo-summit","tag-consumer-behavior","tag-health","tag-nutrition","tag-uk","tag-united-kingdom","tag-unitedkingdom","tag-wellness"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/604285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=604285"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/604285\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/604286"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=604285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=604285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=604285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}