{"id":612995,"date":"2026-05-31T02:15:23","date_gmt":"2026-05-31T02:15:23","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/612995\/"},"modified":"2026-05-31T02:15:23","modified_gmt":"2026-05-31T02:15:23","slug":"amazon-bins-an-internal-ai-leaderboard-for-its-kiro-employees-because-they-were-burning-through-too-many-costly-tokens","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/612995\/","title":{"rendered":"Amazon bins an internal AI leaderboard for its Kiro employees, because they were burning through too many costly tokens"},"content":{"rendered":"<p id=\"elk-24e09c8c-05ca-496d-a215-603372eb488c\">When it comes to businesses jumping on the AI bandwagon, they&#8217;re fallen into roughly one of three camps: Those that shun it entirely, those that use it with caution, and those that have wholeheartedly grabbed the reins and slapped the horses. In the case of Amazon, it&#8217;s been very much in the lattermost category, though it&#8217;s perhaps regretted being so enthusiastic about AI with its employees, now that the bills have come due.<\/p>\n<p>As reported by the <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.ft.com\/content\/b1a62a7f-6df5-4c90-94ce-64ce9c9961b6?syn-25a6b1a6=1\" target=\"_blank\" data-url=\"https:\/\/www.ft.com\/content\/b1a62a7f-6df5-4c90-94ce-64ce9c9961b6?syn-25a6b1a6=1\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" rel=\"nofollow noopener\">Financial Times<\/a> (FT), Amazon has nixed the use of an internal leaderboard, which kept track of how much staff were using its own <a data-analytics-id=\"inline-link\" href=\"https:\/\/kiro.dev\/\" target=\"_blank\" data-url=\"https:\/\/kiro.dev\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" rel=\"nofollow noopener\">Kiro agentic AI development<\/a> platform. According to FT&#8217;s sources, the leaderboard ended up being somewhat spammed by users creating pointless agents (which burned through lots of tokens to run), allowing them to rise up the rankings.<\/p>\n<p><a id=\"elk-seasonal\"\/><\/p>\n<p id=\"elk-24e09c8c-05ca-496d-a215-603372eb488c-2\">In the world of AI, tokens are small chunks of data. When algorithms process text or images, they don&#8217;t operate on full sentences, words, or pictures; instead, they&#8217;re converted and broken down into small chunks (aka tokens), which get crunched by GPUs.<\/p>\n<p>Latest Videos From<img decoding=\"async\" src=\"https:\/\/www.pcgamer.com\/media\/shared\/img\/logos\/white\/pcgamer.svg\" alt=\"\" class=\"block h-[18px] w-auto shrink-0 brightness-0 invert\" aria-hidden=\"true\"\/><img decoding=\"async\" src=\"https:\/\/www.pcgamer.com\/media\/img\/pcgamer_logo.svg\" alt=\"\" class=\"max-h-12 w-auto\" aria-hidden=\"true\"\/><\/p>\n<p id=\"elk-586917a7-05a2-4ff3-ada6-c064646ac7da\">Up until fairly recently, the top AI companies such as OpenAI and Anthropic employed a relatively simple flat subscription model, but with costs ballooning ever higher, they&#8217;ve increasingly turned to pay-by-token models instead. Somewhat obviously, that&#8217;s landed Amazon with some painfully pricey bills to pay.<\/p>\n<p id=\"elk-f3f76261-b971-404a-82f3-fdd23ae0952e\">Of course, Amazon has nobody to blame for this other than itself, because it apparently introduced a <a data-analytics-id=\"inline-link\" href=\"https:\/\/dictionary.cambridge.org\/dictionary\/english\/three-line-whip\" target=\"_blank\" data-url=\"https:\/\/dictionary.cambridge.org\/dictionary\/english\/three-line-whip\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" rel=\"nofollow noopener\">three-line whip<\/a> for its employees <a data-analytics-id=\"inline-link\" href=\"https:\/\/smarterarticles.co.uk\/forced-to-use-ai-the-corporate-mandate-reshaping-every-career\" target=\"_blank\" data-url=\"https:\/\/smarterarticles.co.uk\/forced-to-use-ai-the-corporate-mandate-reshaping-every-career\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" rel=\"nofollow noopener\">to use AI as much as possible<\/a>. Heavily paraphrasing, it essentially went along the lines of &#8216;use AI for your job or lose your job to AI&#8217;. Some staff possibly went all in on &#8216;tokenmaxxing&#8217; out of spite, but I suspect a good number of them did it out of fear of redundancy, or simply to show that they were a good employee.<\/p>\n<p>The FT says that Amazon has confirmed the leaderboard has been dropped, though the specific wording is a tad more subtle than mine: &#8220;The beta dashboard was not a formal or approved tool, and has since been deprecated.&#8221;<\/p>\n<p>With the AI sucking up vast quantities of money, but creating little in the way of any viable returns so far, pay-per-token models are likely to become increasingly commonplace. And if they ever all go that way, I suspect a good many companies will have a change of heart over the use of AI in the workplace.<\/p>\n<p class=\"newsletter-form__strapline\">Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/07\/7rTxS5WgHWFPDRsqLd28vh.png\" alt=\"Secretlab Titan Evo gaming chair in Royal colouring, on a white background\"   class=\"person__avatar image-wrapped__image image__image\" loading=\"lazy\" data-normal=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/07\/7rTxS5WgHWFPDRsqLd28vh.png\" data-original-mos=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/07\/7rTxS5WgHWFPDRsqLd28vh.png\" data-pin-media=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/07\/7rTxS5WgHWFPDRsqLd28vh.png\" data-pin-nopin=\"true\" data-slice-image=\"true\"\/><\/p>\n<p>Best PC gaming kit 2026<\/p>\n<p>All our favorite gear<\/p>\n","protected":false},"excerpt":{"rendered":"When it comes to businesses jumping on the AI bandwagon, they&#8217;re fallen into roughly one of three camps:&hellip;\n","protected":false},"author":2,"featured_media":612996,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":["post-612995","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/612995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=612995"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/612995\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/612996"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=612995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=612995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=612995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}