{"id":613644,"date":"2026-05-31T12:28:23","date_gmt":"2026-05-31T12:28:23","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/613644\/"},"modified":"2026-05-31T12:28:23","modified_gmt":"2026-05-31T12:28:23","slug":"indias-creator-economy-hope-hype-and-hard-truths-deccan-herald","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/613644\/","title":{"rendered":"India's creator economy: Hope, hype and hard truths – Deccan Herald"},"content":{"rendered":"

India’s creator economy: Hope, hype and hard truths<\/a>  Deccan HeraldMeet The New Creator Media Moguls. They Own Everything.<\/a>  ForbesCompanies lap up creators as they trade side hustles for pay slips<\/a>  MintWhy Influencer Marketing Is Hitting a Performance Ceiling<\/a>  ET BrandEquityCreator jobs surge 919% in India\u2019s marketing workforce<\/a>  HR Katha<\/p>\n","protected":false},"excerpt":{"rendered":"India’s creator economy: Hope, hype and hard truths  Deccan HeraldMeet The New Creator Media Moguls. They Own Everything.  ForbesCompanies lap…\n","protected":false},"author":2,"featured_media":613645,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[208786,127237,208810,84,208806,36589,208812,208790,146601,208771,208807,208784,208799,208778,35553,208811,208772,208793,208791,208803,208768,208798,208787,208795,208779,148823,208764,208802,49746,208782,208788,1294,844,208769,208801,208796,208781,208805,208765,208789,30345,208809,103,208774,208767,208785,174560,1324,208800,208780,208794,208777,208797,208776,20278,208775,208783,208804,169298,208792,208770,208808,56,54,55,8507,132,208766,208773],"class_list":["post-613644","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economy","tag-affordable-data","tag-ai-generated-content","tag-algorithm-impact","tag-business","tag-cheap-data-impact","tag-content-creators","tag-content-creators-revenue","tag-content-ecosystem","tag-content-marketing","tag-content-monetisation","tag-content-monetization","tag-creator-burnout","tag-creator-challenges","tag-creator-commerce","tag-creator-economy","tag-creator-economy-potential","tag-creator-income","tag-creator-industry","tag-creator-jobs","tag-creator-market-growth","tag-creator-monetisation","tag-creator-opportunities","tag-creator-platforms","tag-creator-trends","tag-creator-welfare","tag-digital-addiction","tag-digital-creators","tag-digital-creators-india","tag-digital-economy","tag-digital-entrepreneurship","tag-digital-media-growth","tag-economy","tag-google","tag-india-creator-economy","tag-indias-creator-economy","tag-indian-digital-economy","tag-influencer-business","tag-influencer-challenges","tag-influencer-economy","tag-influencer-market-india","tag-influencer-marketing","tag-influencer-survey-india","tag-instagram","tag-instagram-creators","tag-instagram-reels","tag-internet-users-india","tag-media-and-entertainment-industry","tag-meta","tag-new-media-india","tag-online-creators","tag-online-fame","tag-platform-algorithms","tag-platform-payouts","tag-reels-culture","tag-reliance-jio","tag-short-form-video","tag-social-media-economy","tag-social-media-income","tag-social-media-influencers","tag-social-media-revenue","tag-social-media-trends","tag-tech-companies-dominance","tag-uk","tag-united-kingdom","tag-unitedkingdom","tag-youth-unemployment","tag-youtube","tag-youtube-creators","tag-youtube-earnings"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/613644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=613644"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/613644\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/613645"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=613644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=613644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=613644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}