{"id":616105,"date":"2026-06-02T00:08:09","date_gmt":"2026-06-02T00:08:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/616105\/"},"modified":"2026-06-02T00:08:09","modified_gmt":"2026-06-02T00:08:09","slug":"tiktok-trumpets-temper-citys-viral-self-aware-as-soundon-expands-services-for-us-indie-artists-and-labels","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/616105\/","title":{"rendered":"TikTok trumpets Temper City\u2019s viral \u2018Self Aware\u2019 as SoundOn expands services for US indie artists and labels"},"content":{"rendered":"

Alternative rock band Temper City\u2018s debut single Self Aware broke out on TikTok earlier this year. It has since reached the Billboard<\/a> Hot 100 and the UK Top 40.<\/p>\n

Now SoundOn, TikTok\u2018s distribution and promotion platform, is pointing to that rise as it expands its work with independent artists and labels in the US.<\/p>\n

The track was released by Los Angeles-based independent label Thirty Knots in partnership with SoundOn.<\/p>\n

Self Aware peaked at No. 32 on the UK\u2019s Official Singles Chart and No. 5 on the Shazam<\/a> Global chart.<\/p>\n

It also became Temper City\u2018s first entry on the Billboard Hot 100.<\/p>\n

According to the announcement, Self Aware reached No. 1 on the Global Spotify<\/a> Viral Chart and No. 22 on the Spotify Global Top 50.<\/p>\n

The track has surpassed 150 million streams on Spotify and has been used to soundtrack more than 6.4 million videos on TikTok, the announcement said.<\/p>\n

Those videos have been viewed more than 11 billion times, according to SoundOn, which said the track is one of the highest-streaming debut singles globally this year.<\/p>\n<\/p>\n

Through its partnership with Thirty Knots, SoundOn says that it \u201cprovided label services support across distribution, platform insights, music marketing strategy and artist development, helping the label scale the track\u2019s momentum from early discovery into sustained global growth\u201d.<\/p>\n

According to SoundOn, the success of Self Aware comes as the platform \u201ccontinues expanding its work with independent artists and labels in the US, combining global distribution and promotional support with music marketing expertise informed by TikTok\u2019s unique role in music discovery, fandom and culture\u201d.<\/p>\n

SoundOn said that it \u201calso plans to introduce accounting, royalty management, and financial workflow tools down the line\u201d \u2013 functionality, it says, \u201chas historically been a pain point for independent operators without dedicated business affairs teams.\u201d<\/p>\n

MBW understands that, as part of the expansion of its work in the US, SoundOn will also provide independent labels with sub-label management tools that let them create and oversee multiple imprints within a single account and also offer early access to Spotify\u2019s Discovery Mode from an artist\u2019s first release.<\/p>\n

\u201cTemper City\u2018s success with Self Aware is an incredible example of how artist discovery and fan engagement can now scale globally at extraordinary speed,\u201d said Gabo Llano, Head of A&R Americas, SoundOn at TikTok.<\/p>\n

\u201cThe track connected organically with creators on TikTok in a way that felt authentic and highly participatory, and from there the momentum continued to build across streaming, charts and fan communities worldwide.<\/p>\n

\u201cWe\u2019ve loved working alongside Thirty Knots to help support that growth through SoundOn\u2018s distribution, insights and promotional expertise.<\/p>\n

\u201cIt\u2019s a brilliant example of how independent labels and emerging artists can use the right tools, strategy and community momentum to build truly global success stories from a debut release.\u201d<\/p>\n

<\/a><\/p>\n

\u201cIt\u2019s a brilliant example of how independent labels and emerging artists can use the right tools, strategy and community momentum to build truly global success stories from a debut release.\u201d<\/p>\n

Gabo Llano, SoundOn<\/p>\n

\u201cAn indie rock debut breaking at this scale, this fast, out of an independent label is proof that the playing field is changing,\u201d said James Cattermole, Head of A&R and Label Services EMEA at SoundOn.<\/p>\n

\u201cThirty Knots backed the artist, and believed in the record; SoundOn brought TikTok\u2018s global reach, the data to read the signals early and the campaign muscle to act on them.<\/p>\n

\u201cThis is SoundOn\u2018s Label Services model in its most raw form: forward-thinking indies and SoundOn working in tandem to break new artists at a scale and speed that simply wasn\u2019t available to them five years ago.<\/p>\n

\u201cThe opportunity for independent artists and labels right now is genuinely unprecedented.\u201d<\/p>\n

<\/a><\/p>\n

\u201cAn indie rock debut breaking at this scale, this fast, out of an independent label is proof that the playing field is changing.\u201d<\/p>\n

James Cattermole, SoundOn<\/p>\n

SoundOn has registered more than 1.1 million artists since launching in 2022, and expanded into Germany<\/a> last year.<\/p>\n

The expansion intensifies SoundOn\u2018s competition with rival distribution and artist-services platforms in the US.<\/p>\n

Self Aware is the latest viral track promoted by SoundOn<\/a>, following hits from acts including Tkandz and WizTheMc.<\/p>\n

TikTok\u00a0has long positioned itself as a talent funnel that surfaces new artists for record labels to sign.<\/p>\n

Through\u00a0SoundOn, it has also increasingly been signing and developing independent artists itself<\/a>\u00a0in the US, taking on functions long performed by labels.<\/p>\n

MBW\u00a0revealed in\u00a02024\u00a0that the company was also\u00a0building a US team to invest in and acquire music rights<\/a>.<\/p>\n

\u201cSoundOn understands how to connect momentum with measurable strategy, and that combination has helped us keep pushing for the highest possible ceiling on every release.\u201d<\/p>\n

Thirty Knots<\/p>\n

\u201cSoundOn has been involved in some of Thirty Knots\u2018 biggest moments as a label, and we\u2019ve loved working with a team that shares our obsession with data, speed and execution,\u201d Thirty Knots said.<\/p>\n

\u201cWe\u2019re a label that pays close attention to trends, insights and how culture is moving in real time; working with a team that sees the business through a similar lens has been invaluable.<\/p>\n

\u201cSoundOn understands how to connect momentum with measurable strategy, and that combination has helped us keep pushing for the highest possible ceiling on every release.\u201dMusic Business Worldwide<\/p>\n","protected":false},"excerpt":{"rendered":"Alternative rock band Temper City\u2018s debut single Self Aware broke out on TikTok earlier this year. It has…\n","protected":false},"author":2,"featured_media":616106,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[96,128,56,54,55],"class_list":["post-616105","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-entertainment","tag-music","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/616105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=616105"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/616105\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/616106"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=616105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=616105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=616105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}