Publishers will be able to opt out of their content being used to train Google\u2019s AI models and power its search summaries, the UK competition watchdog has announced as it imposes new conduct requirements on search services.<\/p>\n
\u201cPublishers will now have effective tools to prevent their content being used to power AI features in search, such as AI Overviews,\u201d the Competition and Markets Authority<\/a> said.<\/p>\n \u201cThis will put publishers, like news organisations, in a stronger position to negotiate content deals with Google.<\/p>\n \u201cTo boost consumer trust, Google is also now required to make sure that publisher content is properly attributed, using clear links, in AI\u2011generated search results.\u201d<\/p>\n The CMA said the requirement was imposed after its decision to designate Google with strategic market status<\/a> in general search services. It first proposed the idea of an AI search summary opt-out in January<\/a>.<\/p>\n \u201cThe designation allows the CMA to introduce targeted rules, known as \u2018conduct requirements\u2019, for Google\u2019s search activities if proportionate for the purposes of ensuring fair dealing, open choices or trust and transparency.<\/p>\n \u201cGoogle will now also have to allow publishers to opt out of allowing their content to be used for the \u2018fine-tuning\u2019 of AI models. This provides publishers with confidence that they will have control over the full range of AI use-cases of their content.\u201d<\/p>\n Sarah Cardell, the CMA chief executive, said: \u201cGoogle has recently announced changes to its search business and the requirements we\u2019ve introduced today are designed to respond to what Google is doing now and in the future.\u201d<\/p>\n Google\u2019s compliance would be actively monitored and \u201cwe will be announcing further action in relation to Google\u2019s search business in the coming weeks\u201d, Cardell added.<\/p>\n With Reuters<\/p>\n","protected":false},"excerpt":{"rendered":"Publishers will be able to opt out of their content being used to train Google\u2019s AI models and…\n","protected":false},"author":2,"featured_media":618507,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":["post-618506","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/618506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=618506"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/618506\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/618507"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=618506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=618506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=618506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}