The company said Wednesday that a new Meta Business Agent feature can be used across apps like WhatsApp, Messenger and Instagram to respond to customer inquiries, recommend products and book appointments. <\/p>\n
It will be included in a business-focused subscription tier for Meta One, which the company introduced last week as a way to package premium services for creators and companies. Meta also said at the time that it would begin testing subscription services for its Meta AI app and website.<\/p>\n
“Today, I want to introduce Meta Business Agent, giving every business, of any size, an agent to talk to customers and help run your operation,” Meta CEO Mark Zuckerberg<\/a> said in prepared remarks for a company event in London on Wednesday. “Now, a clothing shop in Birmingham or a bakery in S\u00e3o Paulo can offer the same always-on, highly-personalized experience as a major brand.”<\/p>\n Zuckerberg has run a thriving online ads company since Facebook started targeting users with advertisements in 2007. Meta still counts on ads for about 98% of revenue, having repeatedly struggled<\/a> to sell digital and physical products over the years. While AI has helped the company bolster its core business, Zuckerberg has bigger ambitions in AI<\/a> as he tries to compete with OpenAI, Anthropic and Google<\/a> in developing cutting-edge models and selling services on top.<\/p>\n Zuckerberg said Meta is currently “building agentic capabilities” that can do advanced tasks such as “suggesting ways to grow your business, giving you competitive intelligence and real-time insights into what’s working and what’s not.”<\/p>\n “As our models advance, your agent will take on more and eventually help you run your whole business,” Zuckerberg said in the prepared remarks.<\/p>\n In October, Meta released a free, test version of the service, then called Business AI<\/a>, that was only available in select countries, including Mexico and India.\u00a0\u00a0<\/p>\n Meta is jumping into an increasingly competitive<\/a> space. Amazon<\/a> and Microsoft recently released agent tools, and AI users have swarmed to the freely available OpenClaw AI agent platform <\/a>that Nvidia<\/a> CEO Jensen Huang described as “the most popular, open-source project in the history of humanity.”<\/p>\n Big businesses that currently use Meta’s WhatsApp Business Platform will be charged<\/a> on a consumption basis for the new AI agent feature, similar to how they pay for every message they send to customers on the app.<\/p>\n Customers can also access a new Meta Business Agent Platform that lets them connect third-party data sources from services like Shopify<\/a> and Zendesk, allowing them to “offer personalized experiences, starting within the messaging apps their customers already use,” Meta said. <\/p>\n WATCH: Meta launches Instagram, Facebook and WhatsApp subscriptions, with AI plans coming<\/a>.<\/p>\n
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