{"id":621777,"date":"2026-06-05T01:44:08","date_gmt":"2026-06-05T01:44:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/621777\/"},"modified":"2026-06-05T01:44:08","modified_gmt":"2026-06-05T01:44:08","slug":"single-20-somethings-need-ai-to-make-first-move-on-dating-apps-says-hinge-boss","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/621777\/","title":{"rendered":"Single 20-somethings need AI to make first move on dating apps, says Hinge boss"},"content":{"rendered":"<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Founded in 2012 and owned by Match Group, which also owns Tinder and Match.com, Hinge has built its brand around the slogan &#8220;designed to be deleted&#8221;.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Jantos dismisses accusations that this is &#8220;just a marketing line&#8221;, saying it wants to help users find long-term relationships rather stay on the platform indefinitely.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Tinder is the most visited dating app, but over the past three years usage has been dropping and it&#8217;s now only marginally ahead of nearest competitor Hinge. Bumble and Grindr follow Hinge in the most used dating services. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Some 1.5 million adults used Hinge in the year up to May 2025, up from 1.4 million a year earlier.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Over the same period, Tinder&#8217;s audience fell from 1.9 million to 1.5 million, according to Ipsos iris data.<\/p>\n","protected":false},"excerpt":{"rendered":"Founded in 2012 and owned by Match Group, which also owns Tinder and Match.com, Hinge has built its&hellip;\n","protected":false},"author":2,"featured_media":621778,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":["post-621777","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/621777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=621777"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/621777\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/621778"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=621777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=621777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=621777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}