{"id":621873,"date":"2026-06-05T03:02:11","date_gmt":"2026-06-05T03:02:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/621873\/"},"modified":"2026-06-05T03:02:11","modified_gmt":"2026-06-05T03:02:11","slug":"saint-west-scores-nike-campaign-with-kim-kardashian-lebron-james-and-more","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/621873\/","title":{"rendered":"Saint West scores Nike campaign with Kim Kardashian, LeBron James and more"},"content":{"rendered":"<p>Saint West is entering the fashion business just like his famous parents.<\/p>\n<p>At just 10 years old, Kim Kardashian and Kanye West\u2019s eldest son made his modeling and acting debut in a new video campaign for Nike ahead of the World Cup.<\/p>\n<p>Nike <a href=\"https:\/\/www.instagram.com\/p\/DZITFYIR_kD\/\" target=\"_blank\" rel=\"noopener nofollow\">shared the star-studded<\/a> that might very well give you whiplash, jam-packed with A-listers from all facets of the sports and entertainment worlds.<\/p>\n<p>Saint West made his fashion campaign debut, appearing alongside Kim Kardashian for Nike. kimkardashian\/Instagram<\/p>\n<p>The 10-year-old appears in a series of soccer-themed videos and stills for the sportswear brand ahead of the World Cup games. nike\/Instagram<\/p>\n<p>The cast list for the ads includes LeBron James, Cristiano Ronaldo and more. nike\/Instagram<\/p>\n<p>From basketball\u2019s LeBron James to soccer\u2019s Cristiano Ronaldo; even on-screen coach Ted Lasso (played, of course, by Jason Sudeikis) made a quick appearance.<\/p>\n<p>\u201cMom, can we leave?\u201d asks Saint at the end of the clip.<\/p>\n<p>\u201c2026 Is The Summer Of Dreams,\u201d the video began. The caption read, \u201cNobody ever dreams of doing what they\u2019re told. Rip The Script. June 4.\u201d<\/p>\n<p>The brand <a href=\"https:\/\/www.instagram.com\/p\/DZK3iOsRlWX\/\" target=\"_blank\" rel=\"noopener nofollow\">followed up with a second video<\/a> of a soccer video shoot gone wrong, as Kardashian and West enter the room and everyone whispers \u201cKim\u2019s here.\u201d<\/p>\n<p>Lebron James wore a jersey from the Nike x Virgil Abloh Archive collection in honor of the World Cup. nike\/Instagram<\/p>\n<p>Kardashian got in on the Polaroid action as well, holding up a \u201cSccr-Mom\u201d license plate. nike\/Instagram<\/p>\n<p>Kardashian <a href=\"https:\/\/www.instagram.com\/p\/DZKtjony1Us\/\" target=\"_blank\" rel=\"noopener nofollow\">posted a photo<\/a> of herself and Saint on set, sitting in a foldable chair with the caption, \u201cSOCCER SAINT.\u201d<\/p>\n<p>In the pic, Kardashian wears the <a href=\"https:\/\/www.nike.com\/t\/nikeskims-weightless-layers-womens-mock-neck-long-sleeve-top-MSxEUN4n\/TPLST6052W-OBD\" target=\"_blank\" rel=\"nofollow noopener\" data-nyp-affiliate=\"true\">NikeSKIMS top<\/a> ($68) and <a href=\"https:\/\/www.nike.com\/t\/nikeskims-airy-womens-wide-leg-pants-h6CwU0RM\/PTPNT9505W-OBD\" target=\"_blank\" rel=\"nofollow noopener\" data-nyp-affiliate=\"true\">wide-leg pants<\/a> ($78), both in black.<\/p>\n<p>Earlier this month, the activewear brand quietly shared a slideshow of signed polaroids of A-listers posing in a photo studio, with the \u201cKardashians\u201d star holding up a \u201cSccr-Mom\u201d license plate.<\/p>\n<p>Also included were Nike ambassadors Serena Williams, Travis Scott, Drake and more.<\/p>\n<p>Though West has been raised in the public eye, he has yet to model in a fashion campaign; He has not even appeared in a photo for Kardashian\u2019s Skims brand, unlike his sisters North and Chicago.<\/p>\n<p>However, he has posed on various magazines with his family over the years and is a huge sports fan, with his parents bringing him to <a href=\"https:\/\/pagesix.com\/2024\/08\/25\/parents\/kim-kardashian-takes-son-saint-to-meet-real-madrid-soccer-players-after-saying-kids-want-her-to-date-an-athlete\/\" rel=\"nofollow noopener\" target=\"_blank\">professional games<\/a> <a href=\"https:\/\/pagesix.com\/2024\/02\/26\/entertainment\/kim-kardashians-son-saint-walks-on-soccer-field-with-lionel-messi\/\" rel=\"nofollow noopener\" target=\"_blank\">around the world<\/a>.<\/p>\n<p>And enter the world with a bang, he did.<\/p>\n<p>\t\t\t\t\t\t<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Saint West is entering the fashion business just like his famous parents. At just 10 years old, Kim&hellip;\n","protected":false},"author":2,"featured_media":621874,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[211051,211052,6491,9054,14194,2755,96,709,9056,3339,3296,72368,9052,211053,101,56,54,55,6526],"class_list":["post-621873","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrities","tag-campaign-ads","tag-campaigns","tag-celebrities","tag-celebrity-children","tag-celebrity-moms","tag-celebrity-news","tag-entertainment","tag-fashion","tag-kim-kardashian","tag-nepo-babies","tag-nike","tag-page-six-style","tag-parents","tag-saint-west","tag-sports","tag-uk","tag-united-kingdom","tag-unitedkingdom","tag-world-cup"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/621873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=621873"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/621873\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/621874"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=621873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=621873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=621873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}