{"id":624649,"date":"2026-06-06T16:19:10","date_gmt":"2026-06-06T16:19:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/624649\/"},"modified":"2026-06-06T16:19:10","modified_gmt":"2026-06-06T16:19:10","slug":"here-comes-apples-new-siri-again","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/624649\/","title":{"rendered":"Here comes Apple\u2019s new Siri again"},"content":{"rendered":"

Apple has been on its back foot<\/a>, AI-wise, for the past few years. But in a strange way, playing from behind might not be such a bad move.<\/p>\n

At WWDC on Monday, Apple appears to be getting ready to reintroduce us to the new Siri<\/a>. Again. As a reminder, we met the new Siri in 2024 when Apple \u201claunched\u201d Apple Intelligence. Siri came with a new glowing border, different voice options, and the ability to punt questions to ChatGPT. The whole \u201cIntelligence\u201d bit of the Siri redesign was coming soon, Apple promised. It didn\u2019t. In fact, its promotion around Apple Intelligence was so misleading that the company is settling a class-action lawsuit<\/a> and has to pay iPhone owners for the features it never shipped. The funny thing is, by fumbling the ball so badly, Apple might have just fallen backward into an advantageous position.<\/p>\n

Let\u2019s be clear; if such a thing as a race to an AI assistant exists, Apple is losing badly. Gemini is already doing things like ordering Ubers<\/a> and DoorDashing teriyaki. It can look at your calendar and figure out when you should leave for the airport. Gemini won the race, fair and square.<\/p>\n

Gemini is already doing things like ordering Ubers and DoorDashing teriyaki<\/p>\n

But there\u2019s also a growing distrust of AI, particularly from young people<\/a>, and the better Gemini gets, the creepier it is. It has to be if it\u2019s going to deliver on the promise of a truly helpful assistant. But wanting your AI assistant to anticipate your next move and actually watching it happen<\/a>? Those are very different things. I willingly gave Gemini permission to access my Google Photos and Gmail, but it always makes my skin crawl hearing Gemini say my son\u2019s name out loud. I test out a lot of this stuff as it becomes available \u2014 hazard of the job \u2014 but the public reaction when these kinds of features start trickling down to the mainstream will be very telling.<\/p>\n

New New Siri will be built on top of Gemini<\/a> in some fashion. Apple is no doubt paying handsomely for the privilege, but there\u2019s a potential upside to being one step removed in this way. You know what company doesn\u2019t have its name attached to a big, unpopular data center project? Apple. Google isn\u2019t winning friends and influencing people by rushing to start massive construction projects in backyards across the country. Apple gets to keep its hands clean, even if its payments to Google are presumably being funneled toward the great data center buildout.<\/p>\n

Then there\u2019s the Copilot of it all; the AI-buttons-everywhere factor. Siri\u2019s attempts to summarize messages are amusing and often annoying, but at least Siri isn\u2019t all up in every one of my work documents begging to summarize it for me. On the other hand, you can\u2019t open a Google app without coming face-to-face with a Gemini sparkle these days, and it risks getting real old, real fast<\/a>.<\/p>\n

Don\u2019t get me wrong; I think Apple would love to put Siri to work writing my emails, perfecting my photos into \u201cmemories,\u201d and talking me through the next steps to rehabilitate the dying plants in my yard. It\u2019s just that Siri can\u2019t really do any of that yet. When we meet this new Gemini-enhanced Siri, it\u2019ll be telling to see where and how aggressively it surfaces. According to Bloomberg\u2019s reporting<\/a>, it sure sounds like we\u2019re going to see it in a lot of places: the Dynamic Island, Photos, maybe even its own dedicated Siri app for the first time. That\u2019s a very different Siri from the timer-setting voice assistant we currently know, mostly hiding behind the scenes.<\/p>\n

\"Photo<\/a><\/p>\n

Remember this tagline from the first time Apple tried to launch AI Siri? Two years ago? Yeah, me neither.<\/p>\n

I suspect Apple is also going to play up the thing it already loves playing up: privacy. You can bet we\u2019ll hear more about Private Cloud Compute, which supposedly keeps your data as secure as if it had never left your device. The updated Siri may also come with the option to automatically delete chats<\/a> after a certain period of time, rather than holding onto that data by default. Promising a more private, secure AI experience might appeal to people who are squeamish about handing over even more personal info to Google. But it doesn\u2019t do much for someone who\u2019s just sick of having AI in their face all day in every piece of software.<\/p>\n

An advantage, especially the kind you stumble on, can disappear as quickly as it arrived.<\/p>\n

Apple could easily cast its slow AI rollout as the more responsible move. Google execs used to constantly talk about being \u201cbold and responsible\u201d with AI, but lately they\u2019re too busy firing off new Gemini features and basking in the foothills of the singularity to dwell on that much. Passing off the delays as taking the time to do things right isn\u2019t a bad bet, but the time for false starts is over. Siri\u2019s going to have to pull it off for real this time; when a second chance like this comes around, you can\u2019t count on it coming back.<\/p>\n

Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Allison JohnsonClose\"Allison<\/p>\n

Allison Johnson<\/p>\n

Posts from this author will be added to your daily email digest and your homepage feed.<\/p>\n

FollowFollow<\/p>\n

See All by Allison Johnson<\/a><\/p>\n

AIClose<\/p>\n

AI<\/p>\n

Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n

FollowFollow<\/p>\n

See All AI<\/a><\/p>\n

AppleClose<\/p>\n

Apple<\/p>\n

Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n

FollowFollow<\/p>\n

See All Apple<\/a><\/p>\n

Apple EventClose<\/p>\n

Apple Event<\/p>\n

Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n

FollowFollow<\/p>\n

See All Apple Event<\/a><\/p>\n

TechClose<\/p>\n

Tech<\/p>\n

Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n

FollowFollow<\/p>\n

See All Tech<\/a><\/p>\n

WWDC 2026Close<\/p>\n

WWDC 2026<\/p>\n

Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n

FollowFollow<\/p>\n

See All WWDC 2026<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Apple has been on its back foot, AI-wise, for the past few years. But in a strange way,…\n","protected":false},"author":2,"featured_media":624650,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[554,304,23546,59,227,86,56,54,55,153872],"class_list":["post-624649","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-ai","tag-apple","tag-apple-event","tag-gb","tag-tech","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom","tag-wwdc-2026"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/624649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=624649"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/624649\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/624650"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=624649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=624649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=624649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}