{"id":627346,"date":"2026-06-08T10:23:08","date_gmt":"2026-06-08T10:23:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/627346\/"},"modified":"2026-06-08T10:23:08","modified_gmt":"2026-06-08T10:23:08","slug":"crystal-dynamics-using-generative-ai-for-early-prototyping-but-finished-content-is-human-created","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/627346\/","title":{"rendered":"Crystal Dynamics using generative AI for early prototyping, but &#8220;finished content is human-created&#8221;"},"content":{"rendered":"<p>Crystal Dynamics has given more detail to GamesIndustry.biz on how it&#8217;s using AI in the development of Tomb Raider: Legacy of Atlantis, following online backlash to its <a href=\"https:\/\/www.eurogamer.net\/tomb-raider-legacy-of-atlantis-comes-with-an-ai-disclaimer\" rel=\"nofollow noopener\" target=\"_blank\">disclosure in the Steam page for the title<\/a>.<\/p>\n<p>The studio previously told Eurogamer that it used AI tools &#8220;to help our teams iterate on ideas faster and more efficiently, while ensuring that all finished content in the final product is human-crafted,&#8221; with an ultimate goal being &#8220;to empower the creativity and flexibility of our developers to deliver the highest-quality experiences for players everywhere.&#8221;<\/p>\n<p>Speaking at Summer Game Fest in Los Angeles, where the game is playable for attendees, experience director Jeff Adams tells GamesIndustry.biz that an example of this would be early-stage level development, where the studio would use generative AI to test whether objects were worth spending development time on.<\/p>\n<p>&#8220;We might have the idea for an in-game object and we&#8217;re not sure whether we want to spend the dev time to build it,&#8221; he says. &#8220;We can use a generative AI tool to visualize it in the world and if it works, we&#8217;ll then move it to our traditional production pipeline.&#8221;<\/p>\n<p>&#8220;Our team will concept it, they will build it, making sure that all the finished content in the final game is human-created. We just want to make it as easy as possible for our devs to be able to make high quality experiences because that&#8217;s what the fans want.&#8221;<\/p>\n<p>The use of generative AI remains a hot topic, attracting significant backlash from player communities, while its use continues in publishing and development.<\/p>\n<p>The annual GDC survey showed that <a href=\"https:\/\/www.gamesindustry.biz\/gdc-survey-reveals-layoffs-up-6-36-of-industry-using-ai-and-overwhelming-support-for-unionisation-in-the-us\" rel=\"nofollow noopener\" target=\"_blank\">36% of game developers were using AI<\/a>. A survey carried out by GamesIndustry.biz earlier this year suggested that an <a href=\"https:\/\/www.gamesindustry.biz\/nearly-nine-in-ten-games-industry-workers-believe-genai-use-should-be-disclosed-on-storefronts\" rel=\"nofollow noopener\" target=\"_blank\">overwhelming majority of developers wanted robust AI disclosure on storefronts,<\/a> even if it was only used for concepting purposes.<\/p>\n","protected":false},"excerpt":{"rendered":"Crystal Dynamics has given more detail to GamesIndustry.biz on how it&#8217;s using AI in the development of Tomb&hellip;\n","protected":false},"author":2,"featured_media":627347,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":["post-627346","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/627346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=627346"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/627346\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/627347"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=627346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=627346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=627346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}