{"id":627895,"date":"2026-06-08T17:56:09","date_gmt":"2026-06-08T17:56:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/627895\/"},"modified":"2026-06-08T17:56:09","modified_gmt":"2026-06-08T17:56:09","slug":"hideo-kojima-comments-on-ai-days-after-starring-in-ai-generated-trailer-for-prada","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/627895\/","title":{"rendered":"Hideo Kojima Comments on AI Days After Starring in AI-Generated Trailer for Prada"},"content":{"rendered":"<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Hideo Kojima has issued a comment on the use of AI after some had criticized his appearance in an AI-generated video for Prada.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Late last month, the legendary developer of the Metal Gear and Death Stranding video game franchises appeared alongside Danish filmmaker Nicholas Winding Refn in a 90-second teaser for Prada Mode, which took over Chelsea Hotel in New York last week. In the video, Kojima and Refn arrive by spaceship at Chelsea Hotel having crash landed on a planet and escaping the clutches of an alien.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">The teaser was met with a significant amount of backlash on social media from Kojima fans, some of whom expressed confusion at his appearance in what they called \u201cAI slop.\u201d \u201cHeartbreaking to see such great artists resort to generative AI slop,\u201d one person said. \u201cReally disappointed to see @HIDEO_KOJIMA_EN involved with this bulls**t,\u201d another said. \u201cHey @HIDEO_KOJIMA_EN I&#8217;m a huge fan, love everything you&#8217;ve ever done, except for this. Please never involve yourself with AI slop ever again. You&#8217;re better than this,\u201d another commented.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">While Kojima has yet to address the backlash directly, he spoke generally about AI in an article published on <a href=\"https:\/\/www.washingtonpost.com\/style\/2026\/06\/06\/hotel-chelsea-kojima-refn-dredge-up-glamour-old-ghosts\/\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">The Washington Post<\/a> about the Prada takeover of Chelsea Hotel. The 62-year-old said he was \u201cnot interested\u201d in AI, insisting he didn\u2019t think he\u2019d see AI create art in his lifetime.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">\u201cArt is life. But in 50 years, 100 years, I don\u2019t know. Maybe AI could create art, but while I live, I don\u2019t think I\u2019ll see it. I\u2019m not interested in it,\u201d he said. \u201cWe\u2019ll find a good way, a good path to how we use technology, and it\u2019s really up to young people on how we use it.\u201d<\/p>\n<p>Every IGN Kojima Game Review<img alt=\"\" aria-hidden=\"true\" decoding=\"async\" role=\"presentation\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"\/><\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">The Washington Post reports that Kojima also said AI works best as a \u2018janitor for creative chores, and that humans need to stay in the room where art gets made.\u2019 But his latest comments have prompted an appraisal of Kojima\u2019s past on-the-record thoughts about generative AI.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">\u201cRather than having AI create visuals or anything like that, I\u2019m more interested in using AI in the control systems,\u201d <a href=\"https:\/\/edition.cnn.com\/2025\/12\/12\/style\/hideo-kojima-death-stranding-2-hnk-intl-dst\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Kojima told CNN in December <\/a>last year. &#8220;By using AI, enemy behavior could change based on the player\u2019s experience, actions and patterns. That kind of dynamic response would make much deeper gameplay possible.\u201d<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Also last year, Kojima told Wired Japan that he sees \u201ca future where [he stays] one step ahead; creating together with AI.\u201d He even referred to AI as a \u201cfriend,\u201d suggesting it could be used to boost efficiency.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">In October, Kojima cautioned against the industry&#8217;s preoccupation with remaking or expanding existing franchises, telling <a href=\"https:\/\/rollingstone.com.br\/noticia\/hideo-kojima-criar-jogos-e-cansativo-mas-sinto-que-estou-realmente-vivendo\/\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Rolling Stone<\/a> it was creatively &#8220;dangerous&#8221; not to explore new things. He suggested that &#8220;in the future, remakes and sequels will be made by AI.&#8221;<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Ultimately, it sounds like Kojima is indeed interested in AI, but for certain use cases. Using AI for creating art, though, he doesn\u2019t sound particularly interested in that. It will be interesting to see if Kojima uses generative AI for the development of upcoming Xbox game, OD, or upcoming PlayStation game, Physint, and, if so, in which ways.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Wesley is Director, News at IGN. Find him on Twitter at @wyp100. You can reach Wesley at wesley_yinpoole@ign.com or confidentially at wyp100@proton.me.<\/p>\n","protected":false},"excerpt":{"rendered":"Hideo Kojima has issued a comment on the use of AI after some had criticized his appearance in&hellip;\n","protected":false},"author":2,"featured_media":627896,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":["post-627895","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/627895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=627895"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/627895\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/627896"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=627895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=627895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=627895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}