{"id":62881,"date":"2025-08-13T00:53:09","date_gmt":"2025-08-13T00:53:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/62881\/"},"modified":"2025-08-13T00:53:09","modified_gmt":"2025-08-13T00:53:09","slug":"revolut-leads-500m-fintech-push-into-formula-1-2","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/62881\/","title":{"rendered":"Revolut leads $500m fintech push into Formula 1"},"content":{"rendered":"<p>    <img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" alt=\"Fintech Airwallex has a statue of F1 driver Lando Norris in its London office.\" loading=\"eager\" height=\"640\" width=\"960\" class=\"yf-1gfnohs loader\"\/> Fintech Airwallex has a statue of F1 driver Lando Norris in its London office.      <\/p>\n<p class=\"yf-1090901\">Revolut, Airwallex and OKX are among global fintech giants turning to <a href=\"https:\/\/www.cityam.com\/formula-1-to-open-new-f1-box-venue-in-londons-westfield-stratford\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Formula 1;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Formula 1<\/a> in a major advertising push.<\/p>\n<p class=\"yf-1090901\">Fintech firms piled over $500m (\u00a3370m) into F1 sponsorship deals for the 2025 season in a bid to ramp up their promotions.<\/p>\n<p class=\"yf-1090901\">It comes as the average value of an F1 sponsorship deal climbed to over $6m for the period \u2013 up from an average $3.3m in 2019, according to figures from <a href=\"https:\/\/www.sponsorunited.com\/insights\/formula-1-sponsorship-report-2024-25\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:SponsorUnited.;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">SponsorUnited.<\/a><\/p>\n<p class=\"yf-1090901\">UK fintech juggernaut <a href=\"https:\/\/www.cityam.com\/revolut-enters-f1-with-title-sponsorship-of-new-audi-team\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Revolut announced its title partnership with Audi\u2019s F1;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Revolut announced its title partnership with Audi\u2019s F1 <\/a>team last month, which founder Nik Storonsky hailed as a \u201cmonumental\u201d deal.<\/p>\n<p class=\"yf-1090901\">The deal is set to incorporate Revolut\u2019s digital banking and e-commerce solutions for Audi\u2019s retailing merchandise arm.<\/p>\n<p class=\"yf-1090901\">McLaren has partnered with crypto exchange and OKX and Swedish fintech unicorn Airwallex, with the firms\u2019s logos featuring across race cars and drivers\u2019 uniforms.<\/p>\n<p class=\"yf-1090901\">City AM previously revealed <a href=\"https:\/\/www.cityam.com\/exclusive-airwallex-to-bulk-up-uk-workforce-after-rapid-growth\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Airwallex was set to \u201caggressively\u201d expand its UK workforce;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Airwallex was set to \u201caggressively\u201d expand its UK workforce<\/a> ahead of doubling its office footprint \u2013 the firm\u2019s new office, which sits in Fitzrovia, will include <a href=\"https:\/\/www.cityam.com\/the-capitalist-fintech-furnishes-office-with-3d-printed-lando-norris\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:a 3D-printed sculpture of McLaren driver Lando Norris.\u00a0;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">a 3D-printed sculpture of McLaren driver Lando Norris.\u00a0<\/a><\/p>\n<p class=\"yf-1090901\">Sponsorship spending across F1 is projected to jump 20 per cent in 2025 <a href=\"https:\/\/www.cityam.com\/crypto-deals-in-sport-up-20-per-cent-to-over-400m\/#:~:text=%E2%80%9CThe%20crypto%20winter%20of%202022,%E2%80%9CGate.\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:touching $3bn.;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">touching $3bn.<\/a><\/p>\n<p class=\"yf-1090901\">Crypto exchanges have become a major force in the field, injecting $174m into teams annually, according to a report from Fintech Branding Studio.<\/p>\n<p class=\"yf-1090901\">Beyond F1, sponsorship deals of sport organisations by crypto brands increased by 20 per cent to over \u00a3400m in the last year closing in on an all-time high of \u00a3420m.<\/p>\n<p class=\"yf-1090901\">A report from SportQuake showed Crypto.com topped the table for biggest spender with over $210m in live deals across the season.<\/p>\n<p class=\"yf-1090901\">Meanwhile, Coinbase, OKX and Gate.io all topped $50m.<\/p>\n<p class=\"yf-1090901\">The Formula 1 season is currently in its mid-season break, with teammates Oscar Piastri and Norris fighting it out to win their first world championship.<\/p>\n<p class=\"yf-1090901\">Their McLaren team are comfortably ahead in the team standings with the next grand prix taking place in the Netherlands at the end of the month.<\/p>\n","protected":false},"excerpt":{"rendered":"Fintech Airwallex has a statue of F1 driver Lando Norris in its London office. Revolut, Airwallex and OKX&hellip;\n","protected":false},"author":2,"featured_media":62882,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[1687,33492,372,6537,1693,33491,33489,33490,101,56,54,55],"class_list":["post-62881","post","type-post","status-publish","format-standard","has-post-thumbnail","category-f1","tag-f1","tag-f1-sponsorship-deals","tag-formula-1","tag-formula1","tag-lando-norris","tag-okx","tag-revolut","tag-sponsorship-deals","tag-sports","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/62881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=62881"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/62881\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/62882"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=62881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=62881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=62881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}